**Blogger’s Note (09/14): I am revising down estimate down from $4.8 million to $3.2 million.
Shades of Agatha Christie are said to inspire See How They Run, a whodunit slated to hit approximately 2200 venues on September 16th. Marking the directorial debut of Tom George, the cast includes Saoirse Ronan, Sam Rockwell, Adrien Brody, Ruth Wilson, Harris Dickinson, and David Oyelowo.
The Searchlight production has generated mostly positive reactions thus far (it opens in UK cinemas a week prior to the North American start). The Rotten Tomatoes score is 75%. Run‘s existence is likely due to the success of recent genre fare like Murder on the Orient Express and especially Knives Out.
Without significant star power and with buzz muted, I do believe this could struggle to find an audience. Murder mystery aficionados may wait to get their fix with the forthcoming Glass Onion: A Knives Out Mystery. An opening in double digits would be surprising. I think the range is more $4-6 million and my estimate is at the middle of it.
See How They Run opening weekend prediction: $3.2 million
Viola Davis headlines the 19th century set African action epic The Woman King on September 16th. It comes from director Gina Prince-Bythewood, who recently helmed the Charlize Theron Netflix flick The Old Guard. Based on a story co-written by actress Maria Bello, the supporting cast includes Thuso Mbedu, Lashana Lynch, Sheila Atim, and John Boyega.
With a reported midsize budget of roughly $50 million, King premieres at the Toronto Film Festival over the weekend. That’s where buzz will begin to circulate and that could help or hinder its domestic box office prospects. With the barren landscape of new material out there, this should easily premiere in first place. However, I’m skeptical this reaches the higher end of its range ($20 million). A lower teens start seems more feasible unless the chatter picks up considerably.
The Woman King opening weekend prediction: $14.7 million
Despite some encouraging early word-of-mouth, horror flick Barbarian could be fairly quiet out of the gate as the only wide release this weekend. You can peruse my detailed prediction posts on it here:
My estimate easily puts it in the top spot, but that’s cold comfort considering I’m projecting a second weekend in a row with no title topping $10 million.
On the more limited front is the Indian adventure Brahmastra: Part One – Shiva. I didn’t do an individual post for it, but the reported 750 venues should limit its potential. With a caveat that this may over perform, I’ll say it manages a fourth place start (though it could just as easily be 2nd or 3rd).
Holdovers Top Gun: Maverick, Bullet Train, and DC League of Super-Pets should fill out the remainder of the high five. Here’s how I see it:
1. Barbarian
Predicted Gross: $7.1 million
2. Top Gun: Maverick
Predicted Gross: $4.2 million
3. Bullet Train
Predicted Gross: $3.4 million
4. Brahmastra: Part One – Shiva
Predicted Gross: $3.2 million
5. DC League of Super-Pets
Predicted Gross: $3 million
Box Office Results (September 2-5)
On its 102nd day of release, Top Gun: Maverick returned to the top spot over a desolate Labor Day weekend with $7.9 million (surpassing my $6.2 million prediction). Tom Cruise’s sequel surpassed Black Panther to become the 5th largest domestic grosser of all time. The total is $701 million. Fifth place is likely where it will stay as #4 is Avatar ($760 million) and it’s got a re-release coming in two weeks before the December sequel.
Bullet Train was second with $7.5 million, ahead of my $6 million projection as it has pulled in $88 million over five weeks. Now might be a good time to mention that National Cinema Day, which priced films for $3 at major chains, probably helped push the numbers up a bit over the holiday.
DC League of Super-Pets was third with $6.7 million (I underplayed it at $4.3 million). The National Cinema Day bump got it to $82 million.
Spider-Man: No Way Home – The More Fun Stuff Edition added 11 minutes of extra footage and $6.5 million to its considerable coffers. That’s in range with my $7 million guesstimate. Spidey has swung $811 million in the bank.
The Invitation rounded out the top five at $6.1 million (besting my $4.6 million take) for a two-week total of $15 million.
Beast was sixth with $5 million compared to my call of $4.1 million for $26 million overall.
Minions: The Rise of Gru was seventh with $4.5 million and I did not project it. The franchise blockbuster sits at $360 million.
The Jaws re-release was 8th with $3.3 million, on target with my prediction of $3.1 million.
Finally, the Regina Hall/Sterling K. Brown satire Honk for Jesus. Save Your Soul. found no love with $1.7 million for 14th place. I said $2.4 million.
The fall movie season kicks off in horrific fashion with Barbarian, Zach Cregger’s directorial debut which premiered at Comic-Con in July to solid buzz. Whether its festival reaction translates to positive box office numbers is questionable.
Georgina Campbell, Bill Skargard (who’s had huge success in the genre with It and its sequel), and Justin Long star in a pic whose plot is being kept rather secretive. Early word-of-mouth suggests horror fans might be best served by entering this one cold.
September is not looking overly encouraging for blockbuster possibilities. It is, however, filled with scary flicks. Barbarian starts the trend with Pearl out a week later and Smile arriving at month’s end. Barbarian needs that chatter from its screenings to seep into the mainstream and I’m not sure it has. One comp could be Malignant, which premiered on the same post Labor Day weekend last year. It made just over $5 million though it was simultaneously streaming on HBO Max.
This should benefit a little from being theatrical only. I’ll say Barbarian will be lucky to make close to double digits, but may to settle for $6-8 million.
Barbarian opening weekend prediction: $7.1 million
Just like last year, the Marvel Cinematic Universe may land atop the charts over Labor Day weekend. This time around, it’ll be with considerably less money… as in, less than one-tenth of what we witnessed in 2021. Spider-Man: No Way Home – The More Fun Stuff Edition (with 11 minutes of extra footage) is scheduled for the widest (re)release of the holiday frame.
Steven Spielberg’s OG summer blockbuster Jaws also returns to cinemas. The only true newcomer is the Regina Hall/Sterling K. Brown satire Honk for Jesus. Save Your Soul,, which is also available on streaming via Peacock.
My detailed prediction posts on each are accessible here:
Let’s start with Jesus as I have its $2.4 million projected Friday-Monday offering potentially falling outside of the top ten. There’s a slight chance it could surprise, but I doubt it.
There’s been a narrative developing for awhile that Top Gun: Maverick could manage to return to first position in its 15th week. During Labor Day, popular holdovers do often expand their gross from the previous frame. I expect that will be the case here. However, I do believe Spidey’s 3000 screens (some IMAX) should allow it to swing back to #1 after it originally debuted last December. This should leave the runner-up spot for Maverick or Bullet Train (they should be close). That’s a far cry from this same period in 2021 when Shang-Chi and the Legend of the Ten Rings decimated the all-time Labor Day record with $94 million.
Jaws is only on a fraction of the webbed superhero’s venues (about 1200) so the possibilities are limited. My estimate of $3.1 million would probably put it in seventh place.
Current champ The Invitation hardly impressed in its premiere (more on that below). With a troubling C Cinemascore grade, expect it to be one of the only leftovers that does see diminished returns. It should drop to at least fourth while the five spot could be close between DC League of Super-Pets and Beast.
And with that, let’s do a top 7 outlook and keep in mind these numbers are for the four-day holiday:
1. Spider-Man: No Way Home – The More Fun Stuff Edition
Predicted Gross: $7 million
2. Top Gun: Maverick
Predicted Gross: $6.2 million
3. Bullet Train
Predicted Gross: $6 million
4. The Invitation
Predicted Gross: $4.6 million
5. DC League of Super-Pets
Predicted Gross: $4.3 million
6. Beast
Predicted Gross: $4.1 million
7. Jaws
Predicted Gross: $3.1 million
Box Office Results (August 26-28)
I’ll go the obvious route… there weren’t many RSVP’s for YA horror tale The Invitation. This is the first time in 15 months that the #1 pic didn’t manage to make over $10 million. The Invitation stumbled with $6.8 million, below my $8.1 million forecast.
Bullet Train was second with $5.6 million (on target of my $5.5 million call) with an overall take of $78 million.
Top Gun: Maverick was third with $4.7 million (I went with $5.2 million) as the juggernaut has now gathered $691 million. The biggest hit of the year is on a glide path to topple Black Panther ($700 million) next and become the fifth largest domestic earner in history.
Beast had a hefty sophomore drop of 58% for $4.8 million and fourth place. That’s under my $5.7 million prediction. The subpar two-week tally is $20 million.
Dragon Ball Super: Super Hero, as anticipated, plummeted in its second weekend (its genre is extremely front loaded). After a fantastic $21 million start, Hero fell 78% to fifth with $4.6 million (I was more generous at $5 million). After ten days, it’s taken in $30 million stateside.
DC League of Super-Pets was sixth with $4.1 million (I said $4.6 million) for $74 million in its 5 weeks of release.
Finally, George Miller’s Three Thousand Years of Longing was a pricey dud for MGM. The Idris Elba/Tilda Swinton Djinn fantasy, with a reported $60 million budget, opened in 7th with a mere $2.9 million. I thought it could at least manage $4 million. The studio is certainly wishing they hadn’t spent what they did after that performance.
As the summer box office draws to a close, Universal is hoping nostalgic audiences are ready to go back in the water with a reissue of Jaws. The 1975 classic, which vaulted Steven Spielberg to directorial superstardom, hits approximately 1200 venues over the long Labor Day weekend. This is essentially the picture that created the modern blockbuster. It also spawned three sequels and countless knockoffs.
47 years after it first surfaced, I’m a little skeptical this amasses a big audience (it’s still on cable on a very frequent basis). Just two weeks ago, another Spielberg classic went the IMAX route. E.T.: The Extra-Terrestrial was on nearly 400 screens and made $1 million.
Jaws has the advantage of more screens and an extra day due to holiday. I’ll project that get it just past $3 million. That puts in well below the other Labor Day re-release Spider-Man: No Way Home – The More Fun Stuff Edition.
Jaws opening weekend prediction: $3.1 million (Friday to Monday estimate)
For my Spider-Man: No Way Home – The More Fun Stuff Edition, click here:
After amassing over $800 million at the box office and becoming the third highest domestic grosser of all time, Disney and Marvel are looking to spin more bucks for Spidey on Labor Day weekend. That’s in the form of Spider-Man: No Way Home – The More Fun Stuff Edition. The revamped version contains 11 minutes of additional footage including more of Tobey Maguire and Andrew Garfield donning the spandex alongside Tom Holland.
Over Labor Day 2021, the MCU made a killing when Shang-Chi and the Legend of the Ten Rings took in $94 million over the Monday to Friday frame. In 2022, Hollywood seems to be taking the holiday off. This could allow Marvel to hit #1 again with our webbed heroes. Fun is out on approximately 3000 screens and that wide release could allow for a seventh non-consecutive weekend atop the charts.
That said, I don’t expect this to top $10 million. The, um, less fun (?) iteration is already streaming and has been for some time. I don’t imagine a large audience will turn out for 11 extra minutes.
Spider-Man: No Way Home – The More Fun Stuff Edition opening weekend prediction: $7 million (Friday to Monday estimate)
For my Honk for Jesus. Save Your Soul. prediction, click here:
As the wealthy First Lady and Pastor of a Southern Baptist megachurch, Regina Hall and Sterling K. Brown headline the satire Honk for Jesus. Save Your Soul. After originally premiering at Sundance in January, it’s out in approximately 1800 theaters and streaming on Peacock for Labor Day weekend. Adamma Ebo directs and costars include Austin Crute and Nicole Beharie.
The Focus Features title received mostly positive spins on the festival circuit and the Rotten Tomatoes score stands at 88%. Honk will hope for a solid African-American turnout, but this could have challenges finding parishioners. The most obvious is that the early September holiday weekend is one where moviegoers are often distracted with end of summer activities. I also haven’t seen much of a marketing campaign.
With Jordan Peele serving as executive producer, the answer to whether this gets to even $3 million could be nope.
Honk for Jesus. Save Your Soul. opening weekend prediction: $2.4 million (Friday to Monday prediction)
For my Spider-Man: No Way Home – The More Fun Stuff prediction, click here:
For the first time since May of 2021, we may have a box office outing where no picture tops $10 million. We’re in a bit of a late August spiral as the YA centered vampire tale The Invitation and George Miller’s genie saga Three Thousand Years of Longing debut. You can peruse my detailed prediction posts on them here:
I’m not expecting much out of either. This isn’t a time when studios typically bring out heavy hitters (though it is worth noting that Universal impressed on this same weekend last year with Candyman‘s $22 million haul). I wouldn’t anticipate the newcomers coming anywhere close to that.
My Invitation estimate would give it to #1 spot while Longing could place anywhere from 2-7. I’m thinking #7 is more probable than second as the Tilda Swinton/Idris Elba fantasy seems to be suffering from a quiet marketing campaign.
The runner-up position could be determined by the sophomore drop of current champ Dragon Ball Super: Super Hero, which easily surpassed expectations (more on that below). It’s worth noting that its immediate predecessor Dragon Ball Super: Broly experienced a second frame plummet of nearly 70%. Broly actually premiered on a Wednesday before MLK weekend in 2018. In six days, it took in $22 million (similar to Hero‘s three-day mark). Broly only managed $3 million in weekend #2. I think Hero should surpass that, but don’t be surprised it drops in the low 70s.
If so, Beast could stay in second place if it only loses half its audience. While its B Cinemascore grade isn’t great, the lack of competition could mean it avoids a precipitous fall. Bullet Train, Top Gun: Maverick, and DC League of Super-Pets should all hold solidly and that could place them above Longing.
And with that, here’s how I envision the top 7 looking:
1. The Invitation
Predicted Gross: $8.1 million
2. Beast
Predicted Gross: $5.7 million
3. Bullet Train
Predicted Gross: $5.5 million
4. Top Gun: Maverick
Predicted Gross: $5.2 million
5. Dragon Ball Super: Super Hero
Predicted Gross: $5 million
6. DC League of Super-Pets
Predicted Gross: $4.6 million
7. Three Thousand Years of Longing
Predicted Gross: $4 million
Box Office Results (August 20-22)
As mentioned, it was a bountiful harvest for Dragon Ball Super: Super Hero as the animated Japanese martial arts fantasy crunched an impressive $21 million. That’s well above my $13.2 million projection. These titles are extremely front loaded so expect a sharp downturn, but that’s a terrific gross and we can anticipate plenty more wide openings for these genre titles.
Idris Elba battled a Beast in the form of a lion and the picture opened in line with most estimates. At $11.5 million (I said $11.3 million), it will hope to match its $36 million budget stateside in coming weeks.
Bullet Train was third with $8 million, rising ahead of my $7 million call. The three-week total is $69 million as it hopes to reach nine figures domestically.
Top Gun: Maverick soared to new heights with $5.9 million, a little under my $6.7 million prediction. In its 13th (!) weekend, Maverick surpassed Avengers: Infinity War to become the 6th largest domestic earner of all time. The tally is $683 million as it looks to top Black Panther‘s $700 million next.
Finally, DC League of Super-Pets rounded out the top five with $5.6 million (I went with $5 million). The overall gross after 4 weeks is $67 million.
MGM may need more than three wishes for Three Thousand Years of Longing to become a box office success when it opens August 26th. Based on a 1994 short story “The Djinn in the Nightingale’s Eye” by A.S. Byatt, the reported $60 million production is the latest fantasy from acclaimed filmmaker George Miller. Idris Elba stars as a genie hoping to gain his freedom through an academic played by Tilda Swinton.
Miller hasn’t been behind the camera since 2015’s Mad Max: Fury Road, which landed 10 Oscar nominations and six wins (all tech categories). He’ll be back helming the franchise again with 2024’s Furiosa. This in-between effort premiered at Cannes back in May to mixed reaction. While its visuals were praised, several critics weren’t overly keen on the story. The Rotten Tomatoes score is currently 62%.
Elba is a busy man in the last half of August with Beast debuting the week prior. That survival tale might make more in its second frame than Longing accomplishes in its first.
When the theater count is released, my estimate could fluctuate. Initial projections have this potentially reaching $10 million. I’m not buying it. The awareness factor for it seems low and it generated little buzz with the French festival premiere. This has the feel of a significant flop and the late August placement hardly dispels that possibility. I’m projecting that it might not reach $5 million as Miller’s most ardent supporters could be the only moviegoers turning up.
Three Thousand Years of Longing opening weekend prediction: $4 million
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