In the spring of 1997, 20th Century Fox re-released the original Star Wars trilogy to impressive box office numbers. Timed to the 20th anniversary of Episode IV, it helped build already sky high anticipation for 1999’s Star Wars: Episode 1 – The Phantom Menace. Now 25 years after its debut, Disney/20th Century Studios has it back in multiplexes.
George Lucas’s return behind the camera was probably the most breathlessly awaited movie of all time a quarter century ago. It broke records in its initial release and ended up with a domestic haul of $431 million. A 3D re-release in 2012 pushed it to $474 million.
Carefully timed so that the Saturday falls on May 4th (a sacred day for followers of the franchise), Phantom will try to push its stateside total to nearly half a billion. Of course, Menace is not beloved in the way that episodes 4-6 are. Back in ’97, the Star Wars re-release took in nearly $36 million out of the gate. A few weeks later, The Empire Strikes Back debuted to $21.9 million while Return of the Jedi made off with $16.2 million.
Phantom is not expected to reach those figures and may even struggle to hit double digits. Yet with a reported 2600 screens, it should manage a second or third place premiere and I’ll give it mid single digits.
Star Wars: Episode 1 – The Phantom Menace re-release opening weekend prediction: $6.8 million
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