We continue to day 2 of my personal favorite movie trailers of the last 25 years and this brings us to numbers 20-16.
20. Mission: Impossible (1996)
For a budding film franchise starring the biggest movie star in the world at the time, the trailer for Mission: Impossible sets expectations very high with this electric spot and it’s delivered in the form of five pictures and counting.
19. Godzilla (1998)
I actually considered the very effective trailer for the superior 2014 version, but this true teaser doesn’t use a minute of footage from the eventual (highly disappointing) 1998 flick and it manages to be an example of expert marketing for getting an audience’s anticipation sky high.
18. The Girl with the Dragon Tattoo (2011)
Using Trent Reznor’s killer version of Led Zeppelin’s “Immigrant Song”, the teaser for David Fincher’s The Girl with the Dragon Tattoo promises the “feel bad” movie of Christmas in a glorious and fast paced ad that serves as one example of many wonderful Fincher trailers.
17. Jurassic Park (1993)
We may forget now after four entries in the franchises, but the trailer here gave us our first glimpse of Spielberg’s dinos in all their glory and that alone merits inclusion.
16. Superman Returns (2006)
I struggled with whether to include the fine trailer for the 2013 Man of Steel reboot instead, but this one hearkens brilliantly back to the 1978 Superman with its Marlon Brando voice-over and rich visuals.
And tomorrow – we’ll get to numbers 15-11!