Warner Bros family feature Max, out Friday, has quite a bit working against it when you consider its competition. It won’t be the movie most kids are going to see next weekend factoring in Jurassic World and Inside Out. It won’t be the highest grosser with an animal with Ted 2 opening the same day. It won’t even be the biggest summer grosser with the word Max in it when factoring in that mad one from May.
The studio’s best hope is that critics like it and it becomes a word of mouth sleeper hit, which is an uphill climb. Max tells the story of a military working dog who returns home from Afghanistan and Remember the Titans director Boaz Yakin is behind the camera. Thomas Haden Church, Lauren Graham and Jay Hernandez are among the human costars.
Unless Max succeeds in bringing in a sizable military contingent, the pic seems destined for a premiere in the low to mid teens for a probable fourth place showing next weekend.
Max opening weekend prediction: $13.9 million
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