Last summer, the raunchy comedy We’re the Millers was a breakout August hit which opened on a Wednesday. The Jennifer Aniston/Jason Sudeikis pic took in $37 million over its five-day frame and $26 million from Friday to Sunday, on its way to grossing over $150M domestically. This Friday, Let’s Be Cops with Jake Johnson and Damon Wayans, Jr. will attempt the same feat.
While I believe Cops could be poised for a solid debut, it seems to me that Millers territory is unlikely. Costarring Andy Garcia and Rob Riggle, Cops has received a robust marketing campaign from Fox and the trailers and TV spots are pretty funny. It’s almost been two months since the last successful comedy, 22 Jump Street, so audiences could be primed for laughs. There’s no reviews yet and that could be somewhat of a factor – seeing that negative critical reaction helped sink last month’s Sex Tape. In addition, unlike Millers, none of the stars of Cops have any sort of box office track record.
That said, the dearth of comedies out now should lead this to a three day opening in the high teens and a possible mid 20s five day haul.
Let’s Be Cops opening weekend prediction: $17.7 million (Friday-to-Sunday), $23.4 million (Wednesday-to-Sunday)
For my prediction on The Expendables 3, click here:
https://toddmthatcher.com/2014/08/10/the-expendables-3-box-office-prediction/
For my prediction on The Giver, click here:
https://toddmthatcher.com/2014/08/10/the-giver-box-office-prediction/