This Friday, Scarlett Johannson enters Angelina Jolie territory as she headlines the action thriller Lucy, from director Luc Besson. Costarring the Narrator in Chief Morgan Freeman, Universal Studios has shown confidence in the project by moving it from its original August time slot to late July. The marketing campaign has been strong and the trailers and TV spots are effective.
The big question is whether Lucy will be negatively affected by its competition, Hercules featuring The Rock. Both pictures could cause the other to lose out on their full box office potential. What Lucy has that Hercules may not is the chance to bring more females into the fold. Audiences are used to seeing Johannson in action mode following her appearances in Iron Man 2, The Avengers, and Captain America: The Winter Soldier, which is still 2014’s highest grosser.
Add that up and Lucy has a real chance to be a sleeper summer hit and nab the #1 spot over its competitors.
Lucy opening weekend prediction: $28.1 million
For my Hercules prediction, click here:
https://toddmthatcher.com/2014/07/20/hercules-box-office-prediction/
For my And So It Goes prediction, click here:
https://toddmthatcher.com/2014/07/20/and-so-it-goes-box-office-prediction/
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