Last summer The Purge came out of nowhere and earned $64 million domestically against a tiny budget of only $3 million. Naturally, a sequel quickly got the green light from Universal Pictures and writer/director James DeMonaco is back in charge with Frank Grillo and Carmen Ejogo starring.
So it would stand to reason that the horror/thriller sequel should keep the gravy train rolling, right? Well… not so fast. When the original debuted in early June 2013, it started strongly out of the gate with a $34 million opening. That means it earned over half of its domestic gross in its first three days. What does that mean? It received a dismal “C” Cinemascore grade. So audiences didn’t like what they saw and they certainly weren’t telling their friends to check it out.
The Purge: Anarchy faces an uphill battle to come close to competing with its predecessor. The lackluster reaction to last year’s entry doesn’t bode well. If something like Paranormal Activity: The Marked Ones could only manage an opening just north of $18 million in January, it’s hard to see this earning more in a much more competitive time frame.
As I see it, Anarchy is primed for a mediocre premiere and I don’t believe it’ll even start with half of what the first hauled in a year ago.
The Purge: Anarchy opening weekend prediction: $15.5 million
For my Sex Tape prediction, click here:
https://toddmthatcher.com/2014/07/13/sex-tape-box-office-prediction/
For my Planes: Fire & Rescue prediction, click here:
https://toddmthatcher.com/2014/07/13/planes-fire-rescue-box-office-prediction/
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