And so begins one of the more dull weekends of the year historically at the box office and 2014 seems no different. While moviegoers may catch up on some January leftovers or Oscar hopefuls, audience attention will likely be focused on another activity: the Denver Broncos vs. the Seattle Seahawks on Sunday.
This leaves only two modest openings which aren’t expected to rustle up much business. First off is That Awkward Moment, an R-rated rom com headlined by Zac Efron, Fruitvale Station‘s Michael B. Jordan, and Miles Teller. The film’s marketing campaign has been rather muted and that indicates a dearth of confidence from Focus Features.
That Awkward Moment stands a chance at a double digit premiere, but I think it’ll be lucky to reach the $8.7 million opening that 21&Over (a similarly themed title) reached in March 2013. I think Moment falls just under that.
That Awkward Moment opening weekend prediction: $8 million
For my prediction on Labor Day, click here:
https://toddmthatcher.com/2014/01/26/labor-day-box-office-prediction/
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