The found footage horror flick Devil’s Due delivers itself unto theaters this Friday. When looking at horror titles released in January, there’s plenty of them to look at for comparisons sake.
Two years ago, The Devil Inside (a similarly themed movie) hauled in an incredible $33.7 million in its debut. There’s also genre pics that opened over the same MLK holiday weekend: in 2009, My Blood Valentine 3D opened to $24.1 million over the four-day and just last year, Mama premiered to a terrific $32.1 million over that time frame. Another similar title, 2009’s The Unborn, debuted to $20.8 million in January.
Then there’s the flipside. Just last weekend, found footage sequel Paranormal Activity: The Marked Ones debuted to a less than expected $18.3 million. Audiences may be tiring of being fed the same movie over and over again and Devil’s Due looks like it might fall under that category. Horror films are notoriously difficult to predict. Devil’s Due has the potential to reach the heights of The Devil Inside or Mama, but I don’t believe it will. The film could also tank and struggle to reach double digits. I think it will perform similar to yet another January horror flick from 2011 – The Rite, which made $14.7 million for its opening. I am predicting a mid teens debut for the three-day and higher teens for the four-day.
Devil’s Due opening weekend prediction: $17.1 million (Friday-to-Monday)
For my prediction on Jack Ryan: Shadow Recruit, click here:
https://toddmthatcher.com/2014/01/12/jack-ryan-shadow-recruit-box-office-prediction/
For my prediction on Ride Along, click here:
https://toddmthatcher.com/2014/01/12/ride-along-box-office-prediction/
For my prediction on The Nut Job, click here:
https://toddmthatcher.com/2014/01/12/the-nut-job-box-office-prediction/
All My Life... I Wanted To Be A Blogster 