After nearly 20 years of many comedy hits (and some misses), Grown Ups 2 marks a surprising first for the star: a sequel. The 2010 original teamed Sandler, Kevin James, Chris Rock, and David Spade and the results were quite positive for Columbia Pictures. Grown Ups earned $40 million in its debut in summer 2010 and went on to gross $162 million domestically.
Still an important question remains: are audiences really clamoring for a sequel to this? I’m not so sure. However, only The Heat is out there in what will be its third weekend as far as direct competition. It is worth noting that Sandler’s last two live-action comedies (Jack and Jill and That’s My Boy) were commercial disappointments, but Grown Ups 2 should have a somewhat significant built-in audience.
Could it earn more than the $40 million its predecessor made first weekend out? Sure but I don’t think it will. A debut in the early 30s seems more plausible as I believe some moviegoers simply won’t be overly eager to see the gang return. Still – respectable business seems likely.
Grown Ups 2 box office prediction: $32.3 million
For my prediction of the weekend’s other new release, Pacific Rim, click here:
https://toddmthatcher.wordpress.com/2013/07/07/pacific-rim-box-office-prediction/
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