Diane Keaton headlines the comedy Mack & Rita as the Gravitas Venture title hopes to bring in a female crowd in these late summer box office dog days. Out August 12th, costar Elizabeth Lail is magically transformed into her older self who is played by the legendary Oscar winner. Katie Aselton, who appeared in Keaton’s 2018 hit Book Club, directs and the supporting cast includes Taylour Paige, Simon Rex, Loretta Devine, and Wendie Malick.
The studio would love a Book Club size gross. It delivered just shy of $70 million and a sequel is coming in May 2023. That appears highly unlikely as Rita seems to be flying well under the radar. I have yet to see a theater count and that could alter my projection. I suspect this will be lucky to earn what Keaton’s 2019 dud Poms accomplished which was $5.4 million out of the gate. This may earn about half of that figure.
Mack & Rita opening weekend prediction: $2.6 million
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