**Blogger’s Note (01/13): On the eve of its premiere, I am upping the 4-day tally for Scream from $29.4 million to $36.4M
The fifth installment of the Scream franchise slashes its way into theaters on January 14th, hoping to bring in a sizable horror fan base. Matt Bettinelli-Olpin and Tyler Gillett, makers of V/H/S and Ready or Not, direct as they take reigns of the series from scare master Wes Craven (who helmed the first four and passed away in 2015). Neve Campbell, Courtney Cox, David Arquette, Marley Shelton, and Roger L. Jackson (as the iconic voice of Ghostface) reprise roles from previous entries. Newcomers include Melissa Barrera, Mason Gooding, Jenna Ortega, and Jack Quaid.
Nearly a quarter century ago, the low-budget original became a cultural phenomenon and revitalized the genre. Two sequels followed in quick succession in 1997 and 2000 while part 4 hit in 2011. It was a commercial disappointment – taking in only $38 million at the domestic box office (with a $19 million start).
Paramount and Dimension Films are hoping that nostalgia will bring audiences back to the fold. Fright fests, more than any other type of pic in 2021, proved immune to challenges faced in the COVID era in terms of solid openings. The third Conjuring and Candyman each premiered in the low to mid 20s range. Scream will have an extra day of earnings when factoring in the long MLK frame.
January is very desolate in terms of high profile debuts and Scream is by far the biggest one. It marks a major test for theaters as the Omicron variant sweeps across the country. If this fails to perform, don’t be surprised to see delays for upcoming releases. Even with that potential barrier and the underperformance of its predecessor, I envision this managing a mid to possibly late 20s haul when including Monday.
Scream opening weekend prediction: $36.4 million (Friday to Monday estimate)