September 11-13 Box Office Predictions

There is one new entry populating the multiplexes this weekend and it’s the rom com The Broken Hearts Gallery, which will attempt to bring in a teen audience. You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2020/09/02/the-broken-hearts-gallery-box-office-prediction/

I have already downgraded my estimate for it from an initial $4.3 million to just $2.3 million. That should be good enough for a second place showing behind Christopher Nolan’s Tenet.

And now… about Tenet. All eyes were on the time shifting mega budget epic over the long Labor Day weekend. There’s good news and bad news. By Labor Day, Warner Bros reported that the pic had taken in $20.2 million domestically. That is well below the $36.9 million that I had it pegged at by that date. And it’s absolutely on the lowest end of its expected range.

On the flip side, Tenet stands at a sturdy $152 million gross worldwide thus far. The expectation is that its weekend to weekend drop-offs in the United States should be fairly minor as moviegoers are just getting accustomed to heading back out to their local theater.

On the other hand, the pic received a so-so B Cinemascore grade from audiences. That indicates some crowds weren’t wowed by the experience. Having said that, Tenet is the only major release playing for the entire month of September before Wonder Woman 1984 arrives early next month (we hope).

I will say Tenet should only dip to the mid teens for this upcoming frame with the caveat that we are truly in unknown territory. As for the scant holdovers, The New Mutants dropped 57% in its sophomore frame. That steep fall meant a gross of $3 million over the holiday compared to my more generous $3.8 million take. Its total is $11.7 million. Russell Crowe’s Unhinged was third with $1.8 million. My guess? $1.8 million! The overall tally is $11.4 million.

Here are my top 3 estimates for the weekend ahead:

1. Tenet

Predicted Gross: $14.4 million

2. The Broken Hearts Gallery

Predicted Gross: $2.3 million

3. The New Mutants

Predicted Gross: $1.5 million

And there you have it, folks! Until next time…

September 4-7 Box Office Predictions

Blogger’s Note (09/02): On the eve of its premiere, I am upping my four and five day estimates for Tenet up to $30.3M and $36.9M, respectively.
It is quite safe to assume that Labor Day weekend has never been the most interesting box office frame before in a calendar year. Traditionally it’s a slow one when studios don’t bother to put out potential hits as the blockbusters of summer wind down and companies ready their fall product.

2020 has upended all of that due to the COVID-19 pandemic and Christopher Nolan’s Tenet is by far the highest profile release this holiday weekend has ever witnessed. After a delay from July, the twisty thriller with John David Washington and Robert Pattinson is finally set to invade IMAX and regular screens on Thursday (with previews slated throughout this week). You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2020/08/25/tenet-box-office-prediction/

Tenet rolled out in numerous international markets (as well as our neighbor to the north) this past weekend and it blew away expectations with $53 million. That bodes quite well for its U.S. bow this week. A four-day weekend in the mid to high 20s is my best guesstimate with upwards of $30 million when factoring in the Thursday tally. And if this projection changes, I have a feeling it will go up.

This juggernaut will easily rule the weekend. In fact, based on minimal competition in September, it will probably be #1 for the entire month. As for current holdovers, The New Mutants should dip to 2nd with Unhinged in third position. I expect the sophomore dip for Mutants to be more pronounced than that of Unhinged. 

And with that, I am moving from a top 2 predictions last weekend to a whole top 3 as the box office comeback kicks into high gear for September! All estimates are for the four-day long frame unless otherwise indicated.

1. Tenet

Predicted Gross: $30.3 million (Friday to Monday prediction); $36.9 million (Thursday to Monday)

2. The New Mutants

Predicted Gross: $3.8 million

3. Unhinged 

Predicted Gross: $1.8 million

Box Office Results (August 28-30)

Fox’s long-delayed and critically drubbed The New Mutants was a trouble production well before anyone knew what the coronavirus was. Originally set for 2018, this title in the X-Men Universe finally limped into theaters. That said, considering the circumstances, its performance was right at about the significantly lowered expectations at $7 million. I said $6.9 million.

Unhinged dropped to second with $2.6 million and that’s on pace with my $2.8 million estimate. The Russell Crowe road rage pic has taken in $8.8 million in two weeks.

And that does it for now, folks! Until next time…

Tenet Box Office Prediction

Blogger’s Note (09/02): On the eve of its premiere, I am upping my estimate from $31.9 million to $36.9 million. Those adjustments are reflected in the numbers below.

Let’s start here – Christopher Nolan’s Tenet is maybe the most challenging box office prediction I’ve ever had to write. This is, of course, mostly due to the COVID-19 pandemic. Yet this isn’t the only reason.

After a series of coronavirus related delays that altered its planned July premiere, the epic spy thriller is set for an extended Labor Day weekend premiere. It marks the latest mega budget (north of $200 million) feature from one of the few directors whose name is the main attraction. The recognizable actors in front of the camera include John David Washington, Robert Pattinson, Elizabeth Debicki, Michael Caine, and Kenneth Branagh.

Tenet is out tomorrow (August 26) in numerous territories including Canada, the United Kingdom, France, Germany, and Italy. The international rollout could provide clues as to how it will perform stateside. That occurs on Thursday, September 3rd and runs through the holiday weekend. Speaking of Labor Day, this is traditionally considered a slow weekend at the box office as the summer season draws to a close. Like everything else this year, 2020 is far different.

While Unhinged and this weekend’s The New Mutants are the first two wide releases post COVID, Tenet is by far the most eagerly awaited and high profile. There was never any doubt that this would open theatrically and on some IMAX venues. The VOD route was never explored. While a screen count is not yet available, I’m currently assuming it’ll be around 2500. If that changes, my prediction might too.

Reviews are mostly solid with a Rotten Tomatoes score of 82%. That said, some critical reaction is a bit on the mixed side. Unlike 2017’s Dunkirk, this follow-up is not generating immediate awards buzz. As mentioned, Nolan is a bankable commodity with or without Oscar chatter. You have to go back to 2006’s The Prestige to find the last entry in his filmography to gross under $100 million domestically. Both Dunkirk and its predecessor Interstellar grossed close to $200 million overall in the States. His Batman trilogy and Inception all took in north of $200 million or far more.

So where does that leaves us? Looking at Interstellar and Dunkirk, both titles achieved per theater averages of just over $13,000 for respective starts of $47 million and $50 million. The difference is that Interstellar began on 3500+ plus screens and Dunkirk at 3700+.

Due to the lower availability of venues (especially in major markets like NYC and LA) and the ongoing uncertainty of major audience turnout, giving Tenet a $10,000 per screen average would equate to around $25 million for the traditional Friday to Sunday portion of its five-day start. I’m choosing to ratchet that up to $25.7 million. Adding Thursday and Labor Day in, I’ll kick in another $11.2 million.

Let’s end here – I am still in severe guesstimating mode and Tenet is undoubtedly the first giant test case in this new cinematic reality. Over the next few days, it’s certainly feasible that I will update this estimate. We shall see, but here’s where I stand as of now.

Tenet opening weekend prediction (Thursday, September 3-Monday, September 7): $36.9 million

Box Office Predictions: August 28-30

***Blogger’s Note (08/27/20): My prediction for Mutants is up from $4.9M to $6.9M

For the first Monday in nearly six months, I have meaningful box office predictions and results to report! As the movie watching world is aware, upstart Solstice Studios was first out of the gate with a wide theatrical release over the weekend. Russell Crowe’s Unhinged was the test case. The results are pretty encouraging as the thriller took in $4 million on just north of 1800 screens.

This is a tad below my $4.6 million projection, but it’s a sign that audiences are at least amenable to returning to multiplexes. We don’t have to wait long until the next experiment. It comes this weekend with The New Mutants, which was originally slated to hit screens in 2018. The latest title in the X-Men franchise has a troubled past and Fox (now owned by Disney) doesn’t seem to have much confidence with it. My detailed prediction post on Mutants can be found here:

https://toddmthatcher.com/2020/08/19/the-new-mutants-box-office-prediction/

As you can see, I question whether it can make over $5 million. I think lots of casual filmgoers aren’t even aware it exists in the same universe as Wolverine, Mystique, Professor X, and Magneto.

For the second weekend of Unhinged, I anticipate a smallish drop-off percentage wise. We have witnessed this in other territories as patrons are taking their time to sample the new product in a COVID-19 world. I’ll say a 31% dip sounds about right.

It will take an undetermined amount of time before my weekend predictions look like they did pre-COVID. Yet they’re back and here’s how I foresee the top two this weekend:

1. The New Mutants

Predicted Gross: $6.9 million

2. Unhinged

Predicted Gross: $2.8 million

The New Mutants Box Office Prediction

***Blogger’s Update (08/27): On the eve of its premiere, I am increasing my prediction for The New Mutants from $4.9 million to $6.9 million. 

The COVID-19 pandemic has altered the release dates for scores of high profile feature films over the past several months. Yet in the case of The New Mutants, its series of delays has become a punchline in Hollywood that far preceded current world events. The film is the latest in the X-Men franchise and it seems 20th Century Fox has absolutely no confidence with it. It’s finally hitting screens after an original planned unveiling in (get this!) April 2018.

Mutants introduces new characters to the X-Men fold in what was originally planned as a potential trilogy. Josh Boone, best known for making The Fault in Our Stars, directs. The cast includes Maisie Williams, Anya Taylor-Joy, Charlie Heaton, Alice Braga, Blu Hunt, and Henry Zaga. Marketed more as a horror flick than comic book adaptation, reports out over the past two years indicate that its studio were not pleased with the final product.

After getting bumped from the spring of 2018, this was pushed to February 2019 and then August 2019 and then April 2020 (this was all during Disney’s acquisition of Fox). After the COVID situation hit, Disney/Fox finally settled on the late August output. Mutants will be closely watched as it is the second American theatrical wide release after Unhinged. 

Prior to COVID, the prospects for Mutants seemed doomed and that hasn’t changed. The X-Men franchise hit a low point in 2019 with Dark Phoenix. Its $32 million debut was easily the lowest of the series (no other X pic had premiered below $50 million). Mutants will blow that record out of the water. For starters, there’s the challenges facing any wide release at the moment (limited theater capacity, major markets still closed, etc…). I also suspect many casual moviegoers simply have no idea that Mutants even exists in the X-Men Universe.

I do not have a screen count for Mutants at press time, but I’m assuming it’s similar to the 2000 theaters that will greet Unhinged this weekend. If that holds, I’m not even confident that Mutants gets above $5 million in its first weekend. Disney and 20th Century Fox seem to be dumping this and I believe audiences will respond in kind.

The New Mutants opening weekend prediction: $6.9 million

Unhinged Box Office Prediction

And now on this little blog of mine… a return to something that could be normalcy. OK, not really but it’s the closest we’ve come in a long time, my loyal readers!

For the first time in nearly half a year, I have something called a “box office prediction” to write. I’ll fully admit that (just like 2020 itself), I’m entering uncharted territory. It begins with an Oscar winner in a road rage B movie and its release will be studied more closely than its makers ever could have imagined.

Unhinged is the first project from upstart Solstice Studios and it stars Russell Crowe as an unstable motorist who terrorizes a family. Derrick Borte directs with a supporting cast including Caren Pistorius, Gabriel Bateman, and Jimmi Simpson. In what has become a common occurrence since the COVID-19 pandemic drastically altered every sector of the U.S. economy, its August 21st release date is its fourth after various delays.

The thriller will be out this Friday (08/14) in on our neighbor to the north on approximately 300 screens before a planned expansion to the States. The strategy (as of today) is for Crowe and company to be on approximately 2000 screens on the 21st between this nation and Canada.

There are obviously numerous questions that abound when it comes to the first major theatrical release since the middle of March. The state of New York still hasn’t given a green light for openings and it goes without saying that the NYC market is significant. There’s the issue of capacity limitations in any cinema. There’s, of course, the overarching multi-million dollar question as to whether moviegoers are ready to return to the multiplex at all.

The Canadian numbers this weekend for Unhinged could provide some clues. However, even that is not an apples to apples comparison as that country’s cases are not as pronounced as they are here.

Reviews for a movie like this probably don’t matter much. I will note that its received mixed critical reaction to the tune of a 53% Rotten Tomatoes score. The pic already saw a July release in various European and Asian countries and Australia. Its current total stands just over $5 million in those territories.

Let me state the obvious: this is mostly pure guesswork as to the opening weekend for Unhinged. We’ve simply never seen a movie open under these circumstances. Ever. And Solstice Studios seems to be moving forward with their plan to be first out of the wide release gate. It is certainly possible that I will make updates to my estimate as the 21st draws closer.

If the 2000 count holds, Unhinged making close to $5 million appears feasible. I’ll put it just under that for now and let’s see if my projection for this historic opening fluctuates in the coming days.

Unhinged opening weekend prediction: $4.6 million

Tenet Falls Back

As I’ve stated in any COVID-19 related post on this blog, the release of movies in theaters is far from the most pressing concern as it relates to the pandemic. However, this site covers the world of film and a significant development occurred today when it comes to that future.

Christopher Nolan’s Tenet has long been seen as the first real test of financial viability for theaters. For several months now, it has been the tentpole release pegged to be out of the gate before all others. With its $200 million budget and with one of the few directors behind it that guarantees an audience, a direct to streaming output has never been an option. Many other smaller budget features have already gone that route and it’s been covered here. Tenet was originally scheduled for a global bow last Friday (July 17) before shifting to July 31 and then August 12. Hours ago, Warner Bros. made an announcement that many have been anticipating. The thriller starring John David Washington and Robert Pattinson has now moved to a familiar release date… TBD.

The studio’s press release still indicates a desire for a 2020 rollout. The announcement goes on to say that Tenet may not receive a traditional release. Reading between the lines – this means it could be out in foreign markets before it hits screens stateside. This is in no doubt related to the recent surge of COVID cases in North America vs. other parts of the world.

Why is this announcement on one movie so big? Because a domino effect is sure to follow and it has already started. Rom com The Broken Hearts Gallery from Sony Pictures shifted its August 7th date to TBD shortly after. The Russell Crowe pic Unhinged is still slated to open next weekend (July 31). We will see if that holds (it could be a prime candidate for streaming).

Disney’s Mulan is currently scheduled for August 21. I would not be surprised if this changes and quickly. You may recall that it was originally supposed to come out in March when the pandemic began shutting down sectors of the economy.

Warner Bros. also revealed that The Conjuring 3 (part of their flagship horror franchise) is now moved to summer of 2021. One must wonder what other studios will do with some of their high profile product scheduled for September and October (August is pretty much wiped out at this juncture save for Mulan at the moment). That list includes A Quiet Place II (already delayed from spring) and Wonder Woman 1984 (already delayed from summer).

Bottom line: the fall back of Tenet greatly increases the probability of November being the real start of major product in the multiplexes. That’s when already delayed projects like Black Widow, No Time to Die, and Soul are scheduled. And that is, of course, tentative as well in this new cinematic reality.

Unhinged Makes Its Move

There was movie news today and it was significant. It may cause a thriller centered on the “Driver from Hell” to become a trivia answer and a historical footnote. The upstart Solstice Studios has announced that Unhinged, which casts Russell Crowe as a psychopath with serious road rage issues, will park into theaters on July 1.

This would normally not be a post worthy item. However, by vaulting its release date from September to early July, Unhinged is primed to be the first major new theatrical item to open wide during the COVID-19 pandemic.

Obviously, significant questions abound. How many theaters will be operating at the time? Will some states not even have multiplexes even open? Most importantly, will audiences be ready to make their trip to see Mr. Crowe terrorize his fellow motorists?

The last couple of months has seen an unprecedented shift in release dates for pictures. Many summer blockbusters moved to fall or 2021. That has caused some ’21 releases to push back to 2022. It’s been a startling domino effect.

However, Unhinged breaks the streak by actually moving up and becoming a potential litmus test for the remainder of summer and calendar year as a whole. And July still has some heavy hitters that have yet to blink, most notably Christopher Nolan’s Tenet and Disney’s live-action Mulan treatment. How will it go? Only time will tell.