Masters of the Universe hopes to have the power of box office potency when it debuts this weekend. As I wrote in my financial prediction post, that could be a challenge. This is the second big screen treatment for the animated series and toy line behind 1987’s dud with Dolph Lundgren as He-Man. Nicholas Galitzine takes over the role almost four decades later with Jared Leto as Skeletor. The supporting cast includes Camila Mendes, Alison Brie, James Purefoy, Jóhannes Haukur Jóhannesson, Kristin Wiig (providing voiceover work), Morena Baccarin, and Idris Elba. Travis Knight, no stranger to adapting 80s material with Bumblebee, directs.
Several critics are being kind and calling it entertaining summer fluff. The Rotten Tomatoes score is 74%. The 53 Metacritic is more indicative of some negative critical reaction as well. The mid 80s Masters actually received a Razzie nomination in Supporting Actor for Billy Barty. The new Masters probably won’t show up there. With Visual Effects as the only remote possibility, I can’t imagine it showing up at the Academy Awards either. My Oscar Prediction posts will continue…
Bringing IP to the screen that’s been dormant for nearly 40 years, Masters of the Universe hopes to kickstart a new franchise when it debuts June 5th. Adapting the toy line and Saturday morning cartoon franchise that began in the early 80s, Travis Knight (Bumblebee) directs with Nicholas Galitzine as hero Adam/He-Man and Jared Leto as the villainous Skeletor. The supporting cast includes Camila Mendes, Alison Brie, James Purefoy, Morena Baccarin, Jóhannes Haukur Jóhannesson, and Idris Elba. Kristin Wiig provides voiceover work.
While the film has been in development for many years, you have to go back to 1987 to find the first (and last) time these characters appeared in theaters. That was with Dolph Lundgren as He-Man, Frank Langella as Skeletor, and Courteney Cox in the middle of the action. It was a critical and financial dud and the new Masters hopes to avoid the same fate.
There are challenges. First and foremost, younger viewers may not be as familiar with the source material. Older viewers who did watch the animated series decades ago might not be clamoring for the update. The studio is banking on parents and their kids turning out.
Knight exceeded expectations with Bumblebee and Amazon MGM looks for buzz to increase with his latest. I’m still skeptical this meets its somewhat meager expectations in the mid 30s. I’m taking the under for a rocky beginning.
Masters of the Universe opening weekend prediction: $29.8 million
Steven Spielberg has executive produced all five Transformers movies prior to Bumblebee and he holds that title here. Yet it’s in this prequel/spin-off that his influence feels the most pronounced. In the case of this franchise, that’s a welcome development. Michael Bay’s quintet of loud metal on metal action orgies that began in 2007 are generally nonsensical explosion excuses with occasional jaw dropping moments. Travis Knight, taking over directorial duties, gives Bumblebee a heart and the loudest audio belongs to the terrific 80s soundtrack.
This is a prequel and the happenings occur in 1987, which explains The Smiths, Duran Duran, and Tears for Fears providing the tunes. A prologue on the planet Cybertron shows our title character (voiced by Dylan O’Brien) being sent to Earth by Optimus Prime in order to escape death by The Decepticons. He crash lands, of all places, right in the middle of a military training exercise in California where no nonsense Colonel Jack Burns (John Cena) assumes him to be a hostile creature. Bumblebee manages to transform into that iconic 1967 Volkswagen Beetle, but not after being rendered mute when his voice box is disabled. By the way, this all happens in like ten minutes. Pacing is not an issue in this picture, unlike other bloated Transformers flicks.
That Beetle ends up in a junkyard frequented by Charlie (Hailee Steinfeld), a gear head who’s just turned 18. It’s her storyline that brings the Spielberg vibes front and center. She’s experienced parental loss as her beloved father has passed. She’s an outcast in the suburbs. Charlie has an awkward pending romance with her neighbor (Jorge Lendeborg Jr.). There’s also a resistance to diving (even though she’s a terrific diver) that we correctly assume will figure into the plot. She also works at a low rent amusement park that looks straight outta Adventureland. When she commandeers the Volkswagen, she discovers the giant yellow extraterrestrial and befriends him. Their relationship is quite E.T. like, if that alien had tires strapped to his back and communicated through radio waves playing Steve Winwood.
Knight, maker of the acclaimed KuboandtheTwoStrings, is making a Transformers experience that could have been made in the 80s. And it mostly works. There’s only so much he can do with the fight scenes after the Decepticons (voiced by Angela Bassett and Justin Theroux) track Bumblebee to this planet. The tech team here manages to make them easier to follow than Bay’s mashups. So when Colonel Burns and other dumber than they should be government types get involved in the plot, I found myself actually caring a bit. That’s due to screenwriter Christina Hodson’s establishment of Charlie as a full fledged character and Steinfeld’s work elevating her. Her charming interaction with Bee is enough to warrant something the Transformers epics don’t get and that’s a recommendation.
Times have changed in significant ways for the Transformers franchise that started eleven years ago. They manifest themselves with the release next weekend of Bumblebee, a prequel to the multi-billion series. For starters, Michael Bay is not in the director’s chair for the first time after making the first five. Travis Knight, most known for the acclaimed animated KuboandtheTwoStrings, takes over those duties. Hailee Steinfeld headlines the 1980s set tale alongside John Cena, Jorge Lendeborg Jr., John Ortiz, and the voice of Dylan O’Brien as the title Autobot.
A second major difference: Bumblebee is unexpectedly getting very good reviews with a current Rotten Tomatoes rating of 97%. Nearly every sequel since the 2007 original has been critically lambasted while still bringing in the bucks. Positive word-of-mouth should only help, but competition is fierce as the holidays approach. Two days before this debuts, MaryPoppinsReturns is out and will take away family audiences. Opening directly against it is Aquaman, which will siphon away action fans.
Which brings us to point #3 – expectations have fallen for the franchise and Paramount hopes its best revenge is better than anticipated returns. This will almost surely have the smallest premiere of the series. That’s even with the caveat that four of the five Transformers pics got early jumps and opened during the middle of the week. The series showed rust in the summer of 2017 when TheLastKnight had a $44 million traditional Friday to Sunday rollout and a $130 million domestic haul (by far the lowest of the quintet).
Add all that up and I’m not convinced the pleasing critical (ahem) buzz gets this beyond mid 20s considering its venerable competitors.
Bumblebee opening weekend prediction: $26.2 million
Alright, stay with me here. You might be thinking it’s silly to see a post with Bumblebee and Oscar Watch in the same title. However, let us not forget that the Transformers franchise (despite mostly negative reviews) has garnered seven nominations from the Academy over the last decade plus.
In 2007, the original film received three nods (Best Visual Effects, Sound Editing, Sound Mixing). Two years later, sequel RevengeoftheFallen got a Sound Mixing mention. In 2011, DarkoftheMoon nabbed the same three category nods as part one. Follow-ups AgeofExtinction and TheLastKnight went empty-handed in the Academy’s tech categories.
This brings us to Bumblebee, the 1980s set prequel that opens on December 21. Critical reaction has been surprisingly strong and it stands at 100% at the moment on Rotten Tomatoes. Many reviews suggest it’s the best of the series.
Last week, the pic made the shortlist of 20 entries eligible for Best Visual Effects. Therefore, it’s got a chance and the sound races could come into play as well. My feeling is that some other high-profile blockbusters will get in before this. Yet I wouldn’t totally count it out based on the positive notices.
Bottom line: this franchise has shown its ability in three categories to get attention. Bumblebee has an outside chance at recognition. My Oscar Watch posts will continue…
The animation division of Focus Features/Laika hopes for another solid performer as Kubo and the Two Strings plays theaters next weekend. The 3D stop-motion fantasy set in ancient Japan features a number of recognizable actors voicing the action, including Charlize Theron, Matthew McConaughey, Ralph Fiennes, Rooney Mara, and OG Sulu George Takei.
Travis Knight directs and he’s served as lead animator for all of Laika’s previous efforts. Those would be: 2009’s Coraline, which opened with $16.8 million; 2012’s ParaNorman, which debuted at $14 million; and 2014’s The Boxtrolls, which premiered with $17.2 million.
Those are some pretty consistent numbers and I believe Kubo should fall right in line with them. In fact, I believe Two Strings has a good shot at just outpacing its two competitors opening against it: the pricey Ben-Hur remake and Jonah Hill action/comedy War Dogs. My prediction puts this right at where Coraline got things started seven years ago and Boxtrolls left things two years back.
Kubo and the Two Strings opening weekend prediction: $17 million