August 13-15 Box Office Predictions

After a weekend where The Suicide Squad majorly performed under expectations, there are three titles opening Friday and the studios are hoping this isn’t a trend. Ryan Reynolds stars in the video game inspired sci-fi comedy Free Guy and it should manage to top the charts. We also have horror sequel Don’t Breathe 2 and the Aretha Franklin biopic Respect with Jennifer Hudson. You can peruse my detailed prediction posts on the trio here:

Free Guy Box Office Prediction

Don’t Breathe 2 Box Office Prediction

Respect Box Office Prediction

With Free Guy pegged in the low to mid 20s, there shouldn’t be much question that it kicks off in first. I have Breathe achieving less than half of what its 2016 predecessor accomplished and that should be good enough for second place.

The real battle could be for third. As mentioned, The Suicide Squad was a dud (more on that below). I’m assuming it drops about 60% which puts it just over $10 million. The third weekend of Jungle Cruise and premiere of Respect could be right behind that, but it could be close.

Here’s how I foresee the top five shaking out:

1. Free Guy

Predicted Gross: $21.3 million

2. Don’t Breathe 2

Predicted Gross: $11.2 million

3. The Suicide Squad

Predicted Gross: $10.1 million

4. Jungle Cruise

Predicted Gross: $8.9 million

5. Respect

Predicted Gross: $8.5 million

Box Office Results (August 6-8)

The underperformance of The Suicide Squad generated plenty of attention this weekend. The reboot of the DCEU franchise earned just $26.2 million and that’s well below my projection of $40.8 million. I could go on, but I already did a separate blog post on it. You can find it here:

Squad Goals Thwarted

Disney’s Jungle Cruise didn’t fall quite as much as other pics in their sophomore frames in recent weeks. The Dwayne Johnson/Emily Blunt family adventure made $15.8 million (in line with my $15.5 million prediction) for a $65 million ten day take.

M. Night Shyamalan’s Old was third with $4.1 million in its third frame -a bit more than my $3.5 million projection for $38 million total.

Black Widow was fourth with $3.9 million (I said $3.7 million) as it stands at a COVID era best $174 million.

Stillwater rounded out the top five in its second outing with $2.8 million. I incorrectly had it outside the high five. It’s at a mere $9 million.

Finally, The Green Knight was sixth with $2.5 million (I went with $2.7 million) for $12 million overall.

And that does it for now, folks! Until next time…

Squad Goals Thwarted

Uh oh. That is likely to be the prevailing refrain coming from not only Warner Bros today, but Hollywood as a whole. The August box office has kicked off with only one wide release this weekend and it’s a high profile one in The Suicide Squad. This is the hard R rated reboot of the franchise from director James Gunn, who’s had massive success in the Marvel Cinematic Universe with the Guardians of the Galaxy and its sequel.

Hopes were riding high after this Squad received unexpectedly laudatory marks from critics with a 92% Rotten Tomatoes score. The 2016 Suicide Squad managed only 26% and still became a financial success story. In fact, its $65 million opening Friday set the August record five years back. It went on to gross $133 million for the weekend and $325 million overall domestic.

With the Delta variant rising across the country and the 2021 version being available on HBO Max, no one expected this to match the original. However, when it made $4 million on Thursday night, that seemed to correlate with a premiere close to $40 million (where I had it pegged).

What a difference a day makes. Reports have The Suicide Squad earning just over $12 million for Friday (this includes the Thursday preview numbers). And that means a debut in the mid 20s is where it’s headed. That is absolutely on the lowest end of forecasts.

In short… that’s bad. Usually comic book movies are critic proof if the reviews are mediocre (like Suicide Squad). One would think the unanticipated praise would’ve been a boost. Not so. To make it worse, 2020’s spin-off Birds of Prey focused on Margot Robbie’s Harley Quinn character took in $33 million out of the gate. I can’t imagine Warner Bros ever imagined The Suicide Squad would fall short of that.

So what happened? There will be many theories. First off, 2016’s Squad was a hit, but audiences didn’t exactly love it and perhaps they weren’t clamoring for a reimagining. The original Squad had a PG-13 rating and that means youngsters had a better opportunity to turn out. The new Squad being on HBO Max. The absence of the franchise’s biggest star Will Smith.

These are all viable explanations and they might all be contributors (especially the general ambivalence for what we witnessed five years ago). Studios are really hoping the overriding rationale isn’t the Delta variant. If so, don’t be shocked if we see other major releases start getting delayed again. That would be a reversal from where things seemed headed even last month. There’s a whole lotta movie lovers hoping No Time to Die or Dune or Halloween Kills and more stick to their fall plans.

Family fare like Space Jam: A New Legacy and Jungle Cruise opened slightly above projections and both were available on streaming. Theaters owners had reason to feel hopeful. To be clear, one failure may not change the dynamic and The Suicide Squad could represent a blip where the aforementioned circumstances caused the lackluster performance. Yet there’s little doubt that radars across Tinsel Town are at full attention and that this never-ending story of uncertainty carries on.

August 6-8 Box Office Predictions

James Gunn’s version of The Suicide Squad hits theaters and HBO Max streaming this Friday and it’s got surprisingly terrific reviews as a bonus feature to bring viewers out. You can peruse my detailed prediction post on it here:

The Suicide Squad Box Office Prediction

The first Squad from 2016 (the one without the THE in front of the title) landed just a 26% Rotten Tomatoes score while THE reboot is perched at an unexpectedly lofty 96%. However, with the Delta variant in play and the availability to HBO subscribers, I have this Squad achieving a low to possibly mid 40s start.

Margot Robbie and her devious friends represent the only newcomer. Jungle Cruise opened a bit above most projections (including mine). The question is whether its Disney Plus simultaneous debut will cause it to drop precipitously like Black Widow and other recent titles. I suspect the sophomore frame dip may not be quite as severe and mid 50s is my forecast.

The holdover battle for the #3 spot could be close between M. Night Shyamalan’s Old, critical favorite The Green Knight, and Black Widow. I actually think Widow could rise from 4th to 3rd with the smallest drop (assuming Old falls about 50%). Knight, despite the laudatory reviews and a larger than expected debut, only nabbed a C+ Cinemascore grade and that could mean a 60% range dip is in the cards.

And with that, my top 5 take on the frame ahead:

1. The Suicide Squad

Predicted Gross: $40.8 million

2. Jungle Cruise

Predicted Gross: $15.5 million

3. Black Widow

Predicted Gross: $3.7 million

4. Old

Predicted Gross: $3.5 million

5. The Green Knight

Predicted Gross: $2.7 million

Box Office Results (July 30-August 1)

Disney had reason to celebrate over the weekend as Jungle Cruise with Dwayne Johnson and Emily Blunt opened at the high end of projections. The theme ride based adventure, sporting mostly positive reviews, landed with $35 million (ahead of my $28.4 million estimate). Additionally, the studio’s streamer Disney Plus reported $30 million in rental action. That’s about as rosy as scenario possible given the continuing complications for theaters.

Old dropped to second with a near 60% plummet at $6.8 million, in line with my $6.6 million take. It’s earned $30 million so far and that’s decent considering the small budget.

The Mouse Factory wasn’t the only studio that exceeded projections as The Green Knight was third with $6.7 million – well beyond my meager $3.4 million guesstimate. As mentioned above, the middling audience reaction could halt its momentum in weekend #2, but that’s certainly a better start than anticipated.

Black Widow was fourth with $6.4 million (I said $5.6 million) to bring its tally to $167 million.

Matt Damon’s Stillwater premiered in fifth with a muted $5.1 million. That’s right in line with my $5.2 million estimate as mostly solid reviews couldn’t bring adult moviegoers out in substantial fashion.

Space Jam: A New Legacy was sixth with $4.2 million (I was close with $4.5 million) for a three week $60 million total.

Lastly, Snake Eyes nosedived in its second outing after a disastrous opening with $4 million (I said $4.7 million). The ill-fated G.I. Joe reboot has amassed just $22 million.

And that does it for now, folks! Until next time…

Oscar Watch: The Suicide Squad

I’m not sure what I anticipated for The Suicide Squad when its review embargo lifted, but it definitely wasn’t this. Five years after David Ayer’s Suicide Squad posted impressive box office returns but poor critical reaction, the Squad’s new comic book adventure appears to be a major improvement. James Gunn, maker of both Guardians of the Galaxy flicks for the MCU, has taken over directorial duties. Opening next Friday in theaters and HBO Max streaming, the difference in reviews is quite startling.

How much so? 2016’s Suicide Squad ended up with a 26% Rotten Tomatoes score. Putting The in front of the title for 2021’s version apparently upped the quality considerably. Its Tomato meter stands at (get this) 98% with 55 reviews up at time of posting. Gunn’s iteration is said to be a hard R rated blast that is more of a redo than reboot of the franchise. Sounds like mission accomplished.

No, I don’t think this will get a Best Picture nomination. I do believe it could play in down the line races (two in particular). You may have forgotten that the first Squad is actually an Oscar winner for Makeup and Hairstyling and The Suicide Squad could easily show up there again. Gunn is no stranger to that category as the first Guardians nabbed a nod there. Both Guardians also made the final five in Visual Effects and Squad could too. The competition in that race should be serious and some of the other hopefuls also come from Warner Bros. (Godzilla vs. Kong, Dune, the fourth Matrix).

Bottom line: reviewers are crowing that the latest makeup of the Squad is a vastly superior experience. It may only get a Makeup and Hairstyling nomination to show for it. My Oscar Watch posts will continue…

The Suicide Squad Box Office Prediction

Putting the “The” in front of the title isn’t the only change for The Suicide Squad as the DC Comics adaptation hits theaters August 6th. Arriving five years after Suicide Squad, James Gunn (best known for making both Guardians of the Galaxy pics for the MCU) takes over directing duties from David Ayer. Will Smith is nowhere to be found though Margot Robbie reprises her role as Harley Quinn. Other returnees include Joel Kinnaman, Viola Davis, and Jai Courtney. New cast members in the mix are Idris Elba, John Cena, Sylvester Stallone, Peter Capaldi, Michael Rooker, and Pete Davidson.

The tenth feature in the DC Extended Universe series, the film will be a test of just how much audiences wish for a return engagement in this particular subsection of the franchise. In 2016, Suicide Squad (despite mostly poor reviews) exceeded expectations with its opening weekend. It grossed a frontloaded $133 million out of the gate with an eventual domestic haul of $325 million. In the spring of 2020, spin-off Birds of Prey, centered on Robbie’s character, was a different story. Prey made a full $100 million less than Squad for its start at $33 million with an $82 million overall stateside gross.

The Suicide Squad, like all Warner Bros product in 2021, will open simultaneously in theaters and on HBO Max’s streaming service. The studio has seen some positive results this year with that strategy including Godzilla vs. Kong (nearly $50 million in its five-day Easter debut) and Space Jam: A New Legacy at a better than expected $31 million.

Gunn’s Squad tale will not approach what was achieved five years ago. Yet I do suspect it will outdo the low 30s made by Prey. Hitting $50 million is achievable, but Delta variant complications and the availability of HBO Max could put it under that figure in the low to possibly mid 40s range.

The Suicide Squad opening weekend prediction: $40.8 million

The Blockbuster Is Back: A Not So Quiet Return

When my intense interest in all things movies (including box office returns) began at a young age, the concept of the blockbuster was a fairly rare thing. Many classified it as a feature earning over $100 million domestically. When I became a teenager in 1992, there were only seven pictures that reached the milestone in that calendar year. When I turned 16 in 1995, there were six. The list expanded to 11 in my 18th year.

$100 million being a significant benchmark isn’t what it used to be. In fact, if a MCU extravaganza only grossed that number, it would be considered a massive flop. The number of films blasting past nine digits in recent times speaks for itself. In 2015, there were 29. 2016 brought 30. There were 33 in 2017 and 34 in 2018. The 2019 number was 31.

And then… COVID-19 happened and that previous consistency fell by the wayside. Theaters were shuttered or open in limited capacity for the bulk of 2020. That meant the number of domestic releases last year that topped $100 million were… 2. Both premiered before the coronavirus changed our world as we know it: Bad Boys for Life and Sonic the Hedgehog. 

Studios occasionally put out big movies that otherwise would have surely reached the mark like Warner Bros with Tenet and Wonder Woman 1984. However, the challenges affiliated with the virus prevented that.

Over the last several weeks, we see the country opening back up in lots of different ways. We will see an important example occur tonight. A Quiet Place Part II is poised to become the first movie in a year and a half to gross $100 million. Godzilla vs. Kong is sitting at $99 million and could also achieve that designation by the weekend. In short order, the number of blockbusters will have matched what we saw in 2020.

As the summer box office rolls along, there are other contenders that should or could do the same. F9 (which is over $200 million already overseas) and Black Widow are obvious ones. In the Heights, out today, is garnering Oscar chatter and glowing reviews and it could ride that buzz to hefty grosses. There’s also The Suicide Squad, Space Jam: A New Legacy, Jungle Cruise, and Hotel Transylvania: Transformania. 

The September-December frame brings other surefire contenders and possibilities: Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time to Die, Halloween Kills, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, Encanto, West Side Story, Spider-Man: No Way Home, The Matrix 4, Sing 2 among them.

Bottom line: there likely won’t be 30 plus $100 million makers in 2021. Yet the eventual number will far exceed what we witnessed in 2020 where multiplexes were a quiet place. Not anymore.

Oscar Watch: Army of the Dead

Zack Snyder’s zombie tale Army of the Dead hits hundreds of screens this weekend before its Netflix streaming premiere on May 21. Reviews are out and several indicate it’s a winner (especially the opening scene which is drawing raves). The Rotten Tomatoes score currently sits at 76%.

If an Oscar Watch post for this particular genre seems strange, I get it. I’m not talking about a Best Picture nod or lead actor recognition for Dave Bautista. However, some critics are pointing out Army‘s visuals. Just last year, the Netflix monster pic Love and Monsters scored a surprise nomination in Visual Effects.

Here’s the caveat: several contenders in the race from 2020 were pushed back to 2021. In other words, VE should be more of a crowded field this time around. That includes potential heavy hitters like Dune, Eternals, the fourth Matrix, Top Gun: Maverick, The Suicide Squad, and Spider-Man: No Way Home.

Having said that, if Netflix launches a serious campaign, Army could march to the shortlist in this specific category and a nod is not out of the question.

My Oscar Watch posts will continue…