September 11-13 Box Office Predictions

There is one new entry populating the multiplexes this weekend and it’s the rom com The Broken Hearts Gallery, which will attempt to bring in a teen audience. You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2020/09/02/the-broken-hearts-gallery-box-office-prediction/

I have already downgraded my estimate for it from an initial $4.3 million to just $2.3 million. That should be good enough for a second place showing behind Christopher Nolan’s Tenet.

And now… about Tenet. All eyes were on the time shifting mega budget epic over the long Labor Day weekend. There’s good news and bad news. By Labor Day, Warner Bros reported that the pic had taken in $20.2 million domestically. That is well below the $36.9 million that I had it pegged at by that date. And it’s absolutely on the lowest end of its expected range.

On the flip side, Tenet stands at a sturdy $152 million gross worldwide thus far. The expectation is that its weekend to weekend drop-offs in the United States should be fairly minor as moviegoers are just getting accustomed to heading back out to their local theater.

On the other hand, the pic received a so-so B Cinemascore grade from audiences. That indicates some crowds weren’t wowed by the experience. Having said that, Tenet is the only major release playing for the entire month of September before Wonder Woman 1984 arrives early next month (we hope).

I will say Tenet should only dip to the mid teens for this upcoming frame with the caveat that we are truly in unknown territory. As for the scant holdovers, The New Mutants dropped 57% in its sophomore frame. That steep fall meant a gross of $3 million over the holiday compared to my more generous $3.8 million take. Its total is $11.7 million. Russell Crowe’s Unhinged was third with $1.8 million. My guess? $1.8 million! The overall tally is $11.4 million.

Here are my top 3 estimates for the weekend ahead:

1. Tenet

Predicted Gross: $14.4 million

2. The Broken Hearts Gallery

Predicted Gross: $2.3 million

3. The New Mutants

Predicted Gross: $1.5 million

And there you have it, folks! Until next time…

September 4-7 Box Office Predictions

Blogger’s Note (09/02): On the eve of its premiere, I am upping my four and five day estimates for Tenet up to $30.3M and $36.9M, respectively.
It is quite safe to assume that Labor Day weekend has never been the most interesting box office frame before in a calendar year. Traditionally it’s a slow one when studios don’t bother to put out potential hits as the blockbusters of summer wind down and companies ready their fall product.

2020 has upended all of that due to the COVID-19 pandemic and Christopher Nolan’s Tenet is by far the highest profile release this holiday weekend has ever witnessed. After a delay from July, the twisty thriller with John David Washington and Robert Pattinson is finally set to invade IMAX and regular screens on Thursday (with previews slated throughout this week). You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2020/08/25/tenet-box-office-prediction/

Tenet rolled out in numerous international markets (as well as our neighbor to the north) this past weekend and it blew away expectations with $53 million. That bodes quite well for its U.S. bow this week. A four-day weekend in the mid to high 20s is my best guesstimate with upwards of $30 million when factoring in the Thursday tally. And if this projection changes, I have a feeling it will go up.

This juggernaut will easily rule the weekend. In fact, based on minimal competition in September, it will probably be #1 for the entire month. As for current holdovers, The New Mutants should dip to 2nd with Unhinged in third position. I expect the sophomore dip for Mutants to be more pronounced than that of Unhinged. 

And with that, I am moving from a top 2 predictions last weekend to a whole top 3 as the box office comeback kicks into high gear for September! All estimates are for the four-day long frame unless otherwise indicated.

1. Tenet

Predicted Gross: $30.3 million (Friday to Monday prediction); $36.9 million (Thursday to Monday)

2. The New Mutants

Predicted Gross: $3.8 million

3. Unhinged 

Predicted Gross: $1.8 million

Box Office Results (August 28-30)

Fox’s long-delayed and critically drubbed The New Mutants was a trouble production well before anyone knew what the coronavirus was. Originally set for 2018, this title in the X-Men Universe finally limped into theaters. That said, considering the circumstances, its performance was right at about the significantly lowered expectations at $7 million. I said $6.9 million.

Unhinged dropped to second with $2.6 million and that’s on pace with my $2.8 million estimate. The Russell Crowe road rage pic has taken in $8.8 million in two weeks.

And that does it for now, folks! Until next time…

Tenet Box Office Prediction

Blogger’s Note (09/02): On the eve of its premiere, I am upping my estimate from $31.9 million to $36.9 million. Those adjustments are reflected in the numbers below.

Let’s start here – Christopher Nolan’s Tenet is maybe the most challenging box office prediction I’ve ever had to write. This is, of course, mostly due to the COVID-19 pandemic. Yet this isn’t the only reason.

After a series of coronavirus related delays that altered its planned July premiere, the epic spy thriller is set for an extended Labor Day weekend premiere. It marks the latest mega budget (north of $200 million) feature from one of the few directors whose name is the main attraction. The recognizable actors in front of the camera include John David Washington, Robert Pattinson, Elizabeth Debicki, Michael Caine, and Kenneth Branagh.

Tenet is out tomorrow (August 26) in numerous territories including Canada, the United Kingdom, France, Germany, and Italy. The international rollout could provide clues as to how it will perform stateside. That occurs on Thursday, September 3rd and runs through the holiday weekend. Speaking of Labor Day, this is traditionally considered a slow weekend at the box office as the summer season draws to a close. Like everything else this year, 2020 is far different.

While Unhinged and this weekend’s The New Mutants are the first two wide releases post COVID, Tenet is by far the most eagerly awaited and high profile. There was never any doubt that this would open theatrically and on some IMAX venues. The VOD route was never explored. While a screen count is not yet available, I’m currently assuming it’ll be around 2500. If that changes, my prediction might too.

Reviews are mostly solid with a Rotten Tomatoes score of 82%. That said, some critical reaction is a bit on the mixed side. Unlike 2017’s Dunkirk, this follow-up is not generating immediate awards buzz. As mentioned, Nolan is a bankable commodity with or without Oscar chatter. You have to go back to 2006’s The Prestige to find the last entry in his filmography to gross under $100 million domestically. Both Dunkirk and its predecessor Interstellar grossed close to $200 million overall in the States. His Batman trilogy and Inception all took in north of $200 million or far more.

So where does that leaves us? Looking at Interstellar and Dunkirk, both titles achieved per theater averages of just over $13,000 for respective starts of $47 million and $50 million. The difference is that Interstellar began on 3500+ plus screens and Dunkirk at 3700+.

Due to the lower availability of venues (especially in major markets like NYC and LA) and the ongoing uncertainty of major audience turnout, giving Tenet a $10,000 per screen average would equate to around $25 million for the traditional Friday to Sunday portion of its five-day start. I’m choosing to ratchet that up to $25.7 million. Adding Thursday and Labor Day in, I’ll kick in another $11.2 million.

Let’s end here – I am still in severe guesstimating mode and Tenet is undoubtedly the first giant test case in this new cinematic reality. Over the next few days, it’s certainly feasible that I will update this estimate. We shall see, but here’s where I stand as of now.

Tenet opening weekend prediction (Thursday, September 3-Monday, September 7): $36.9 million

Box Office Predictions: August 28-30

***Blogger’s Note (08/27/20): My prediction for Mutants is up from $4.9M to $6.9M

For the first Monday in nearly six months, I have meaningful box office predictions and results to report! As the movie watching world is aware, upstart Solstice Studios was first out of the gate with a wide theatrical release over the weekend. Russell Crowe’s Unhinged was the test case. The results are pretty encouraging as the thriller took in $4 million on just north of 1800 screens.

This is a tad below my $4.6 million projection, but it’s a sign that audiences are at least amenable to returning to multiplexes. We don’t have to wait long until the next experiment. It comes this weekend with The New Mutants, which was originally slated to hit screens in 2018. The latest title in the X-Men franchise has a troubled past and Fox (now owned by Disney) doesn’t seem to have much confidence with it. My detailed prediction post on Mutants can be found here:

https://toddmthatcher.com/2020/08/19/the-new-mutants-box-office-prediction/

As you can see, I question whether it can make over $5 million. I think lots of casual filmgoers aren’t even aware it exists in the same universe as Wolverine, Mystique, Professor X, and Magneto.

For the second weekend of Unhinged, I anticipate a smallish drop-off percentage wise. We have witnessed this in other territories as patrons are taking their time to sample the new product in a COVID-19 world. I’ll say a 31% dip sounds about right.

It will take an undetermined amount of time before my weekend predictions look like they did pre-COVID. Yet they’re back and here’s how I foresee the top two this weekend:

1. The New Mutants

Predicted Gross: $6.9 million

2. Unhinged

Predicted Gross: $2.8 million

The New Mutants Box Office Prediction

***Blogger’s Update (08/27): On the eve of its premiere, I am increasing my prediction for The New Mutants from $4.9 million to $6.9 million. 

The COVID-19 pandemic has altered the release dates for scores of high profile feature films over the past several months. Yet in the case of The New Mutants, its series of delays has become a punchline in Hollywood that far preceded current world events. The film is the latest in the X-Men franchise and it seems 20th Century Fox has absolutely no confidence with it. It’s finally hitting screens after an original planned unveiling in (get this!) April 2018.

Mutants introduces new characters to the X-Men fold in what was originally planned as a potential trilogy. Josh Boone, best known for making The Fault in Our Stars, directs. The cast includes Maisie Williams, Anya Taylor-Joy, Charlie Heaton, Alice Braga, Blu Hunt, and Henry Zaga. Marketed more as a horror flick than comic book adaptation, reports out over the past two years indicate that its studio were not pleased with the final product.

After getting bumped from the spring of 2018, this was pushed to February 2019 and then August 2019 and then April 2020 (this was all during Disney’s acquisition of Fox). After the COVID situation hit, Disney/Fox finally settled on the late August output. Mutants will be closely watched as it is the second American theatrical wide release after Unhinged. 

Prior to COVID, the prospects for Mutants seemed doomed and that hasn’t changed. The X-Men franchise hit a low point in 2019 with Dark Phoenix. Its $32 million debut was easily the lowest of the series (no other X pic had premiered below $50 million). Mutants will blow that record out of the water. For starters, there’s the challenges facing any wide release at the moment (limited theater capacity, major markets still closed, etc…). I also suspect many casual moviegoers simply have no idea that Mutants even exists in the X-Men Universe.

I do not have a screen count for Mutants at press time, but I’m assuming it’s similar to the 2000 theaters that will greet Unhinged this weekend. If that holds, I’m not even confident that Mutants gets above $5 million in its first weekend. Disney and 20th Century Fox seem to be dumping this and I believe audiences will respond in kind.

The New Mutants opening weekend prediction: $6.9 million

X-Men at 20: A Look Back

Twenty years ago today, Bryan Singer’s X-Men arrived in theaters and it’s not hyperbole to call it one of the most influential pictures of the 21st century. The 20th Century Fox release found the comic book genre at a rather low point at the end of that said century. While Blade was a nice size hit in 1998, the years prior found at a lot to be desired with the quality of the genre. 1995 brought us Judge Dredd and 1997 saw the release of Batman and Robin, which found the Caped Crusader with Bat nipples and bad reviews.

X-Men, though it’s hard to remember now, was released at a time where the idea of superhero tales was an uncertain box office prospect. This is two years before Spider-Man broke all kinds of financial records. This is five years prior to Christopher Nolan reinvigorating the Bat franchise with his Dark Knight trilogy. And this was eight years before Robert Downey Jr. was cast as Tony Stark/Iron Man, officially kicking off the Marvel Cinematic Universe.

In the summer of 2000, X-Men was by no means a guaranteed hit. It did, however, have credibility with the behind the scenes talent and cast. Bryan Singer was known for his heralded The Usual Suspects. Acclaimed actors Patrick Stewart, Ian McKellen (fresh off an Oscar nod for Gods and Monsters), Anna Paquin, and Halle Berry were among the onscreen players. And it was another casting decision that provided its most enduring legacy. Russell Crowe, who headlined that summer’s Oscar winner Gladiator, originally turned down the part of Wolverine. Dougray Scott was then cast in the role, but had to drop out when his role as the villain in Mission: Impossible II (also out that summer) prevented him from filming. So it was the unknown Hugh Jackman who donned the claws. He would go on to make it his signature role as he played Logan/Wolverine in numerous sequels and spin-offs (including three stand-alone projects of wildly divergent qualities).

Let’s back up. Before the 2000 release, X-Men was in development for over a decade and a half. At one point, James Cameron was slated to produce with his then wife Kathryn Bigelow attached to direct. Later on, Robert Rodriguez turned the project down. A gander at the pic’s Wikipedia page is an entertaining read (Mariah Carey was in the mix for Storm at one juncture and Angela Bassett was first choice). X-Men was rushed to make its summer release date 20 years ago today after it was originally intended for Christmas 2000.

That rushed feeling does show on up on screen a little, but the overall end result speaks for itself. What occurred two decades ago is a major mark in the comic book movie renaissance that continues to this day. The franchise has certainly had its ups and downs. X2: X-Men United was the first sequel in 2003 and it is generally considered a high point. Three years later, Brett Ratner took over directorial reigns with The Last Stand and (while a huge hit) the quality took a dip. Matthew Vaughn would reestablish critical kudos in rebooting the series in 2011 with First Class (bringing Michael Fassbender, James McAvoy, and Jennifer Lawrence to the screen playing younger counterparts to key characters). Jackman’s first spin-off X-Men Origins: Wolverine faced deserved backlash while 2017’s Logan was lauded and landed an Adapted Screenplay Oscar nomination. And a cheeky and R rated offshoot called Deadpool with Ryan Reynolds would dazzle audiences and critics alike. Last summer’s Dark Phoenix didn’t do any dazzling and was another low ebb in the series. Spin-off The New Mutants has seen release date changes that began in 2018 and it’s pretty much a running joke as to whether it will ever come out.

That long road began in 2000 and has shaped the cinematic universe since. And if you had to mark a spot for the comic book landscape today as it stands now on the screen, it started that day.

A New Cinematic Universe

The world is different this week. We are all beginning to feel it and know it. The Coronavirus has impacted the economy, our day to day activity, and our way of life. That will continue for the foreseeable future. I have already written once before about COVID-19 and its impact on what this blog focuses on… the movies.

I know it may seem trivial. And, in many ways, it is. Yet this is a movie blog. It’s a blog mostly devoted to box office predictions and that’s certainly what gets the most views on here.

So some thoughts:

The box office, like numerous other sectors of our economic fabric, is going to suffer. When I last wrote about Coronavirus just days ago, the latest James Bond picture No Time to Die had been pushed from April to November. There were other release date changes, but that was the headline.

What we’ve seen in the past 24 hours has been an escalation and an extreme one. A Quiet Place Part II, Mulan, The New Mutants, and F9 have all moved to either indefinite status or to 2021. Other less tentpole titles have followed suit. Expect that to continue over the coming days.

Simply put – the American moviegoing experience is grinding to a halt. There are legitimate questions as to whether theaters will even stay open and with the announcements of the past week, it certainly would not be a massive shock at this juncture.

This blog may change until further notice. And we’re going through a period of time where we will need to get used to change. Again… maybe it sounds trivial and there are larger considerations to work through in our day to day operations…

Nevertheless, on this MOVIE blog… I’ll say this…

Let’s be kind to one another during this time. There will be stories of inspiration in the coming days through this darkness. We will see the humanity of our populace.

We are inspired by movies. Many of us may have some more time in the coming days and weeks to scour the vaults of streaming services and television. If your kids are home from school, maybe it’s time to inspire them with the Star Wars franchise or animated classics or The Goonies if they’ve never seen them. I know they inspired me.

If you’re a die-hard movie buff like I am, maybe it’s time to rewatch the pictures that inspired you. We could all use that lift right now.

Tom Hanks once said, “My job has always been to hold a mirror up to nature”. We’ve certainly seen him do that in many terrific performances. We wish him well. These are new challenges we face and we will prevail. Let’s be proud of the nature of our reflection in the mirror as we get through this.

Dark Phoenix Box Office Prediction

Closing out the latest chapter of the X-Men Universe that began in 2011, Dark Phoenix rises or falls in theaters next weekend. The fourth official entry in the current franchise iteration is a direct sequel to 2016’s XMen: Apocalypse. This one is focused more on the Jean Grey character played by Sophie Turner, but it brings back Jennifer Lawrence as Mystique, James McAvoy as Charles Xavier, and Michael Fassbender as Magneto. The familiar cast additionally includes Nicholas Hoult, Tye Sheridan, Alexandra Shipp, Kodi Smit-McPhee, and Evan Peters with Jessica Chastain joining the fray for the first time. Simon Kinberg, responsible for penning three previous X pics, makes his directorial debut.

Phoenix comes at a time where the franchise is going through a major transition. With Disney’s recent acquisition of Fox, it is believed the X-Men characters will be cast anew and melded with the vaunted Marvel Cinematic Universe at some juncture. The series is coming off Apocalypse, which didn’t impress critics and had a $155 million overall domestic gross that ranked well under predecessor Days of Future Past. The next X title (spin-off The New Mutants) is out next spring and has been delayed on numerous occasions.

Anticipation seems muted here. Phoenix has the very real possibility of having the lowest premiere ever in the franchise’s history. That distinction for a non spin-off currently belongs to the 2000 original, which started with $54 million (not adjusted for inflation). Just below that is 2013’s The Wolverine at $53 million.

The opportunity for Disney to reinvigorate the series is coming, but I’ll project this latest entry will mark an overall low in earnings.

Dark Phoenix opening weekend prediction: $45.3 million

For my The Secret Life of Pets 2 prediction, click here:

https://toddmthatcher.com/2019/05/29/the-secret-life-of-pets-2-box-office-prediction/