Five years ago, The Nun upended conventional wisdom (get it??) with a larger than anticipated opening. At the time, it was the fifth feature in the Conjuring Universe and it set the opening weekend record for the horror franchise at $53 million. The sequel out September 8th is now the ninth entry with Michael Chaves directing (he also made The Curse of La Llorona and The Conjuring: The Devil Made Me Do It). Taissa Farmiga, Jonas Bloquet, and Bonnie Aarons (as The Nun) reprise their roles with Storm Reid and Anna Popplewell joining the cast.
Whether its The Conjuring and its sequels, Annabelle and her follow-ups, or The Nun, Warner Bros has made massive profits in the past decade from this series. Nun II‘s predecessor, in addition to the highest premiere, holds the second best overall domestic gross ($117 million while the first Conjuring took in $137 million). Each direct follow-up for Conjuring and Annabelle has seen slight to fairly substantial decreases in their debuts. 2013’s Conjuring made $41 million while part 2 made $40 million and the third slid to $24 million (with COVID complications to be fair). Annabelle started with $37 million while its sequel hit $35 million and the third did $20 million (a series low).
You’ll note that the second installments hold up rather well. The Nun II would need to top the original Conjuring‘s $41 million for the #2 beginning. That’s certainly doable, but I’ll project high 30s.
The Nun II opening weekend prediction: $38.7 million
For my My Big Fat Greek Wedding 3 prediction, click here:
America’s favorite paranormal investigating peeps The Warrens (Vera Farmiga and Patrick Wilson) are back in theaters and on HBO Max next week in The Conjuring: The Devil Made Me Do It. This is the second sequel to the 2013 horror hit and the eighth overall entry in the Conjuring Universe. Michael Chaves (who made the previous series effort The Curse of la Llorona) takes over directorial duties from James Wan, who produces and shares a story credit. Costars include Ruairi O’Connor, Sarah Catherine Hook, and Julian Hilliard.
Originally scheduled for a September 2020 premiere before its COVID delay, Devil will attempt to reach an opening weekend gross commensurate with its predecessors. That could be a helluva task. Both pics with Conjuring in the title made just over $40 million for their starts. The first two Annabelle spin-offs took in over $30 million out of the gate. Another spin-off, The Nun, actually holds the series record with $53 million. Yet the past two flicks couldn’t match up. The third Annabelle made just over $20 million while the aforementioned la Llorona hit $26 million.
Those dwindling earnings could continue here. I’m a bit surprised that Warner Bros is releasing this just one week after A Quiet Place Part II, which should still be making loud noises at multiplexes. Furthermore, some fans with Max subscriptions will opt to view it in the comfort of their home. This franchise, on the other hand, has often shown an ability to over perform (The Nun hitting $50 million plus was not anticipated). Yet for the reasons described, I believe Devil could end up having the lowest domestic debut of the whole bunch.
The Conjuring: The Devil Made Me Do It opening weekend prediction: $19.8 million
As we all catch our breath from the astounding debut of Avengers: Endgame, the first weekend of May brings three new titles all vying for second place behind Tony Stark and company. They are the animated UglyDolls, Seth Rogen/Charlize Theron comedy LongShot, and homeownership thriller TheIntruder with a demented Dennis Quaid. You can peruse my detailed prediction posts on each of them here:
All three films have legit chances at premiering in second. I’m skeptical about UglyDolls, even though the plush toys it’s based on are well-known. LongShot has reviews on its side, but could be more of a slow builder. That leaves TheIntruder and I do believe it could appeal to an older and African-American audience. Therefore I’ll say it becomes the silver medalist.
This brings us to the sophomore frame of Endgame. It broke basically every record there is over the weekend (more on that below). Predecessor InfinityWar dipped 55% last year. This might be a tad more front loaded, but probably not by much. I’ll give it a 57% slide. That means another record should be in store as my estimate puts it over the best all-time second weekend, which is StarWars: TheForceAwakens at $149 million.
And with that, my top 5 estimates for the weekend ahead:
1. Avengers: Endgame
Predicted Gross: $153.6 million
2. TheIntruder
Predicted Gross: $15.2 million
3. UglyDolls
Predicted Gross: $13.8 million
4. LongShot
Predicted Gross: $13.1 million
5. CaptainMarvel
Predicted Gross: $5.9 million
BoxOfficeResults (April26–28)
History was made this weekend as Avengers: Endgame rocketed past even the most lofty expectations and left record after record in its wake. The MCU epic took in an otherworldly $357.1 million, scorching my $289.6 million projection. That’s not only the biggest opening of all time… it’s $100 million more than previous holder Avengers: InfinityWar from last summer. The question as to whether it eventually surpasses the $936 million achieved by all-time domestic earner TheForceAwakens is real.
As if Endgame didn’t provide enough embarrassment of riches, CaptainMarvel climbed to second (thanks drive-ins) with $8.3 million (I said $8.7 million) for $413 million overall.
TheCurseofLaLlorona was third with $8 million compared to my higher $10 million forecast. The two-week tally is $41 million.
Breakthrough was fourth with $6.8 million (I said $6.3 million). Total is $26 million.
Shazam! rounded out the top five with $5.5 million. I was generous at $7.4 million. It’s at $131 million.
After the worst Easter weekend at the box office in a decade and a sub par 2019 overall, expect things to pick up considerably on Friday. In case you hadn’t heard, there’s a little something called Avengers: Endgame debuting and it appears poised to smash the all-time opening record. You can peruse my detailed prediction post on it here:
The grand finale of this current MCU phase has been selling out theaters for weeks and anticipation for the multi billion dollar franchise epic is sky-high. In order to top the record holder, it will need to rise up over the $257 million earned one year ago by predecessor Avengers: InfinityWar.
I believe it will do that with more than $30 million to spare as it injects needed life into the movie business. As you can imagine, no other feature dared to premiere against Iron Man and his pals. TheCurseofLaLlorona should fall to second after a decent debut. CaptainMarvel could be the beneficiary of the rare drive-in effect as the MCU flick should be paired with Endgame in multiple venues. This helped BlackPanther last year when it dropped only 4% thanks to InfinityWar. DC’s superhero tale Shazam! should dip to fourth with Breakthrough rounding out the top five.
And with that, my projections for a potentially historic weekend:
1. Avengers: Endgame
Predicted Gross: $289.6 million
2. TheCurseofLaLlorona
Predicted Gross: $10 million
3. CaptainMarvel
Predicted Gross: $8.7 million
4. Shazam!
Predicted Gross: $7.4 million
5. Breakthrough
Predicted Gross: $6.3 million
BoxOfficeResults (April19–21)
As mentioned, the Easter frame was hardly hopping as many moviegoers decided to save their cash for Endgame. TheCurseofLaLlorona, as expected, posted the lowest start ever for a Conjuring Cinematic Universe title. However, its $26.3 million haul did scare up more than my $20.1 million projection.
Shazam! dropped to second after two weeks in first with $16.4 million, ahead of my $14 million forecast. The total is $120 million.
Faith based drama Breakthrough was no HeavenIsforReal in third with $11.2 million from to Friday to Sunday and $14.7 million since its Wednesday premiere. That’s quite a bit under my respective expectations of $16.9 million and $22 million.
CaptainMarvel had a remarkable increase from the previous weekend with $9.1 million for fourth place. That’s well above my $6 million estimate as the MCU behemoth reached $400 million domestically, right in time for her Endgame appearance.
Little rounded out the top five with $8.3 million (I said $7.8 million) for $29 million in two weeks.
Finally, the DisneyNature doc Penguins fell flat with just $2.2 million for 12th place and $3.2 million counting its Wednesday jumpstart. I was higher at $3.5 million and $5 million.
It’s Easter weekend at the box office and we have three new pictures opening. There’s The Darkness (TheCurseofLaLlorona), The Light (Breakthrough), and The Penguins (Penguins). Two of them will attempt to dislodge Shazam! from its two-week perch in the top spot. Yet this holiday frame will likely be known as “the one before Avengers: Endgame opened”. You can peruse my detailed prediction posts on the newcomers here:
TheCurseofLaLlorona takes place in the Conjuring Cinematic Universe, but it hasn’t really been marketed heavily as such. Therefore I believe it will easily have the lowest debut of the franchise, but still manage to top the charts.
Breakthrough has the potential to do just that with faith-based crowds. I do question whether it can manage to achieve what HeavenIsforReal accomplished five Easter’s ago ($29 million for its five-day gross). Debuting on Wednesday, I’ll say mid teens for the traditional weekend and low 20s when factoring in the extra days.
Penguins is the latest DisneyNature venture. The latest efforts in the series have earned between $4-$5 million for their starts. This opens on Wednesday as well, so I’ll put it a touch under. My $3.5 million Friday to Sunday projection ($5 million five-day) puts this outside my top five.
Shazam! should slide to third after two weeks in first position with Little coming in fourth. As for the five-spot, I’m saying CaptainMarvel. It should experience a smaller percentage decline than Hellboy and Dumbo. That could be good enough to take it from sixth to fifth before she joins her superhero pals next weekend in Endgame.
And with that, my take on the holiday weekend:
1. TheCurseofLaLlorona
Predicted Gross: $20.1 million
2. Breakthrough
Predicted Gross: $16.9 million (Friday to Sunday); $22 million (Wednesday to Sunday)
3. Shazam!
Predicted Gross: $14 million
4. Little
Predicted Gross: $7.8 million
5. CaptainMarvel
Predicted Gross: $6 million
BoxOfficeResults (April12–14)
As expected, Shazam! retained its perch on top with $24.4 million, a bit lower than my $28.2 million prediction. The DC tale is sniffing the century mark after ten days with $94 million.
The Regina Hall comedy Little led four newcomers in second with $15.4 million, managing to exceed my $14 million projection.
The story of the weekend was the pitiful performance of Hellboy. The comic book based reboot bombed with just $12 million in third, under my $17.4 million take. This potential franchise pretty much ended before it began.
PetSematary was fourth in its sophomore outing with $9.7 million (I said $10.5 million). Total is $40 million.
I incorrectly had Dumbo outside the top five and it made $9.4 million to bring its tally to $90 million.
College romance After was eighth and topped most estimates with $6 million. I was much lower at $3.7 million.
Finally, Laika Animation has its worst opening by a lot. MissingLink, despite positive reviews, couldn’t find an audience. It took in just $5.9 million for ninth. I was considerably higher at $11.7 million.
Next weekend could provide an interesting answer to a question not posed before – how much can a Conjuring series picture gross if a lot of moviegoers may not be aware it’s actually part of the franchise? I give you TheCurseofLaLlorona, the sixth entry in this scary supernatural cinematic universe. The 1970s set ghost tale is directed by Michael Chaves in his feature-length debut (he’s slated to be behind the camera for the third official Conjuring flick next year). Linda Cardellini headlines a cast that includes Raymond Cruz, Patricia Velásquez, Tony Amendola (reprising his Annabelle role), and Sean Patrick Thomas.
Llorona premiered last month at the South by Southwest Festival. Early reviews are mixed to negative with a current 44% Rotten Tomatoes score. At the time of its unveiling, it was a bit of a surprise that this even existed in the billion dollar worldwide franchise. It’s a legitimate question as to whether the marketing campaign has had enough time to establish that fact.
In my view, that almost certainly means this will experience the lowest debut of the series so far. Horror fans have certainly had options lately with Us and PetSematary. That said, it’s a risky group of films to bet against. Just last fall, TheNun unexpectedly set the franchise opening weekend high mark at $53 million. The lowest start belongs to Annabelle: Creation at a still impressive $35 million. That creepy doll, by the way, is back this June with AnnabelleComesHome.
Tracking currently has this at $20 million and that sounds about right.
TheCurseofLaLlorona opening weekend prediction: $20.1 million
Disney is putting their faith over the Easter weekend in Breakthrough, a Christian drama based on the 2017 novel TheImpossible. Based on true events, the pic tells the story of a teenager who slips into a frozen lake and his miraculous recovery. Directed by Roxann Dawson in her feature debut, Breakthrough stars Chrissy Metz (of TV’s “This Is Us” fame), Josh Lucas, Topher Grace, Marcel Ruiz, and Dennis Haysbert. NBA champion Stephen Curry has an exec producer credit.
This is actually the first 20th Century Fox production that its new owner Disney is distributing. That well publicized partnership could get off to a solid start if faith-based audiences turn out. The holiday timing should certainly work to its advantage.
An obvious comp is HeavenIsforReal from five Easter’s ago. Like Breakthrough, it also premiered on Wednesday. Taking in $22.5 million over the traditional weekend and $29.5 million over the five-day span, Heaven eventually soared to $91 million overall.
I’ll say this falls a bit lower with the caveat that it could achieve similar numbers. My five-day projection puts it a touch below the three-day of Heaven. That could put this at #2 behind TheCurseofLa Llorona, which deals with religious themes in a drastically different manner.
Breakthrough opening weekend prediction: $16.9 million (Friday to Sunday), $22 million (Wednesday to Sunday)
For my TheCurseofLaLlorona prediction, click here:
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