Mack & Rita Box Office Prediction

Diane Keaton headlines the comedy Mack & Rita as the Gravitas Venture title hopes to bring in a female crowd in these late summer box office dog days. Out August 12th, costar Elizabeth Lail is magically transformed into her older self who is played by the legendary Oscar winner. Katie Aselton, who appeared in Keaton’s 2018 hit Book Club, directs and the supporting cast includes Taylour Paige, Simon Rex, Loretta Devine, and Wendie Malick.

The studio would love a Book Club size gross. It delivered just shy of $70 million and a sequel is coming in May 2023. That appears highly unlikely as Rita seems to be flying well under the radar. I have yet to see a theater count and that could alter my projection. I suspect this will be lucky to earn what Keaton’s 2019 dud Poms accomplished which was $5.4 million out of the gate. This may earn about half of that figure.

Mack & Rita opening weekend prediction: $2.6 million

For my Bodies Bodies Bodies prediction, click here:

Bodies Bodies Bodies Box Office Prediction

For my Fall prediction, click here:

Fall Box Office Prediction

Oscar Predictions: Sharp Stick

Lena Dunham gained notoriety through her HBO series Girls and five years after its conclusion, she’s brought her directorial effort Sharp Stick to Sundance. The comedy stars Kristine Froseth, Taylour Paige, Jennifer Jason Leigh, Jon Bernthal, Scott Speedman, Tommy Dorfman, and Dunham herself.

Stick is measured at just 45% on Rotten Tomatoes and is one of the festival titles that drew a truly mixed to negative reaction. While Girls received plenty of Emmy nominations during its run, awards chatter is highly unlikely to materialize for Dunham’s cinematic project. My Oscar Prediction posts will continue…

Oscar Watch: Zola

Janicza Bravo’s Zola (or @zola) is certainly a film of its time. The biographical dramedy is based on a series of Tweets that went viral and led to a Rolling Stone article. Taylour Paige is the title character – a part-time stripper whose adventures in Tampa are chronicled here. Costars include Riley Keough, Nicholas Braun, Colman Domingo, Ar’iel Stachel, and Ts Madison.

Released Wednesday on approximately 1400 screens, Zola is picking up some buzz following its well-regarded screening at Sundance in January. It should make its meager $3 million budget back in its first few days of release. Critics have taken notice too and it sports an 88% Rotten Tomatoes rating. As a side note – this was originally slated for James Franco to direct before his personal scandals canceled that possibility.

Distributor A24 could mount an awards campaign. Paige turned some heads late last year in Ma Rainey’s Black Bottom and is being heralded with this headlining showcase. Zola could also be the first Adapted Screenplay contender originated from the omnipresent social media platform.

My guess is that the subject matter may be a tad too left field for the Academy, but I wouldn’t be surprised if some critical branches have this on their radar screen at the end of the year. My Oscar Watch posts will continue…