July 16-18 Box Office Predictions

The seemingly endless slew of summer sequels continues this weekend with Lebron James facing the Toon Squad in Space Jam: A New Legacy and the horror follow-up Escape Room: Tournament of Champions. You can peruse my detailed predictions on both part 2’s right here:

Space Jam: A New Legacy Box Office Prediction

Escape Room: Tournament of Champions Box Office Predictions

Can either newbie manage to top Marvel’s Black Widow after its record setting opening? Quite unlikely. I look for #23 and his animated competitors to manage a low to mid 20s start (it will also be available on HBO Max streaming).

As for Tournament, the first Escape Room easily outpaced expectations with a near $20 million debut. However, I think low double digits to possibly low teens is the target here.

Black Widow brought us to new heights in the post COVID world (more on that below). A drop in the 60% would generally keep it in line with other MCU entries and that means it shouldn’t have much trouble staying atop the charts in its sophomore frame.

Holdovers F9 and The Boss Baby: Family Business should keep the top five sequel heavy as has been the case all season.

And with that, here’s how I think it all shakes out:

1. Black Widow

Predicted Gross: $32.1 million

2. Space Jam: A New Legacy

Predicted Gross: $22.7 million

3. Escape Room: Tournament of Champions

Predicted Gross: $11.4 million

4. F9

Predicted Gross: $6.2 million

5. The Boss Baby: Family Business

Predicted Gross: $5.2 million

Box Office Results (July 9-11)

As anticipated, the two-week old record for F9 achieving the highest premiere in the COVID era was rather easily eclipsed by Scarlett Johansson’s stand-alone Black Widow saga. Yet its $80.3 million haul was on the lower end of projections. I forecasted slightly more at $83.3 million. Since The Avengers (2012) and the 18 MCU blockbusters that have followed, only Ant-Man and its sequel Ant-Man and the Wasp opened lower. However, we still are not in normal times and Widow is the first franchise entry to be simultaneously be available on Disney Plus (for a $30 fee). The studio was quick to point out that the streamer pulled in an additional $60 million through the distribution method.

Widow was the only fresh product in the marketplace as F9 dropped to second after two weeks parked in first. It made $11.4 million which was right on pace with my $11.3 million prediction. The three-week total is $141 million.

The Boss Baby: Family Business was third with $8.8 million (I said $8.6 million) for a ten-day tally of $34 million.

The Forever Purge held up better than I figured in weekend #2 with $7.1 million (I went with $5.1 million). It’s at $27 million overall.

Rounding out the top five was A Quiet Place Part II with $3.1 million compared to my $2.7 million projection. The horror sequel became the first COVID era title to reach $150 million domestically (something F9 and Black Widow will accomplish in short order).

And that does it for now, folks! Until next time…

Space Jam: A New Legacy Box Office Prediction

Lebron James will attempt to wear the box office crown when the long in development sequel Space Jam: A New Legacy dribbles its way into multiplexes on July 16th. Directed by Malcolm D. Lee, the live-action/animated sports flick pairs the 4-time NBA champ with Bugs Bunny, Daffy Duck, Porky Pig, and plenty of other Warner Bros toons legends. James is, of course, following in the Nike sneakers of Michael Jordan who starred in the 1996 original. Current basketball stars who either appear or lend their voices include Kyrie Irving, Chris Paul, Draymond Green, Klay Thompson, Damian Lillard, and James’s Lakers teammate Anthony Davis. Don Cheadle, Sonequa Martin-Green, and Zendaya also join the party.

With a reported budget north of $150 million, Warner is hopeful that fans of the ’96 pic and a new generation of sports viewers will turn out. Legacy will also stream on HBO Max simultaneously so there is the risk that some families could just opt to watch at home.

Jordan’s foray into film a quarter century ago has developed staying power in subsequent years. There’s a nostalgia factor at work here. It doesn’t hurt that the sequel has been promoted endlessly over the past few weeks during the NBA playoffs. Jam will almost surely have to settle for #2 due to the sophomore frame of Black Widow. However, this should open right on pace with the number most associated with its leading man in the low to mid 20s range.

Space Jam: A New Legacy opening weekend prediction: $22.7 million

For my Escape Room: Tournament of Champions prediction, click here:

Escape Room: Tournament of Champions Box Office Predictions

The Blockbuster Is Back: A Not So Quiet Return

When my intense interest in all things movies (including box office returns) began at a young age, the concept of the blockbuster was a fairly rare thing. Many classified it as a feature earning over $100 million domestically. When I became a teenager in 1992, there were only seven pictures that reached the milestone in that calendar year. When I turned 16 in 1995, there were six. The list expanded to 11 in my 18th year.

$100 million being a significant benchmark isn’t what it used to be. In fact, if a MCU extravaganza only grossed that number, it would be considered a massive flop. The number of films blasting past nine digits in recent times speaks for itself. In 2015, there were 29. 2016 brought 30. There were 33 in 2017 and 34 in 2018. The 2019 number was 31.

And then… COVID-19 happened and that previous consistency fell by the wayside. Theaters were shuttered or open in limited capacity for the bulk of 2020. That meant the number of domestic releases last year that topped $100 million were… 2. Both premiered before the coronavirus changed our world as we know it: Bad Boys for Life and Sonic the Hedgehog. 

Studios occasionally put out big movies that otherwise would have surely reached the mark like Warner Bros with Tenet and Wonder Woman 1984. However, the challenges affiliated with the virus prevented that.

Over the last several weeks, we see the country opening back up in lots of different ways. We will see an important example occur tonight. A Quiet Place Part II is poised to become the first movie in a year and a half to gross $100 million. Godzilla vs. Kong is sitting at $99 million and could also achieve that designation by the weekend. In short order, the number of blockbusters will have matched what we saw in 2020.

As the summer box office rolls along, there are other contenders that should or could do the same. F9 (which is over $200 million already overseas) and Black Widow are obvious ones. In the Heights, out today, is garnering Oscar chatter and glowing reviews and it could ride that buzz to hefty grosses. There’s also The Suicide Squad, Space Jam: A New Legacy, Jungle Cruise, and Hotel Transylvania: Transformania. 

The September-December frame brings other surefire contenders and possibilities: Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time to Die, Halloween Kills, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, Encanto, West Side Story, Spider-Man: No Way Home, The Matrix 4, Sing 2 among them.

Bottom line: there likely won’t be 30 plus $100 million makers in 2021. Yet the eventual number will far exceed what we witnessed in 2020 where multiplexes were a quiet place. Not anymore.