After massive box office success with the two A Quiet Place horror pics, John Krasinski is in family mode when IF debuts Friday. Combining live-action with animation, Ryan Reynolds headlines the human cast with a ginormous list of familiar faces voicing imaginary friends from Steve Carell to Emily Blunt to George Clooney to Matt Damon and Bradley Cooper and many more.
The review embargo is up and reaction is mixed. With a 59% RT score, any awards prospects are shaky. The one exception could be Visual Effects, but I don’t even think it’s guaranteed to make the shortlist (let alone the final five). In other words, putting this anywhere in your Academy forecast represents a big… well, you know. My Oscar Prediction posts will continue…
Paramount is banking on John Krasinski’s latest directorial project to make lots of noise at multiplexes when IF debuts on May 17th. Mixing live-action with animation, the comedy’s real-life cast consists of Ryan Reynolds, Cailey Fleming, Fiona Shaw, Alan Kim, Liza Colón-Zayas, Bobby Moynihan, and Krasinski himself. The sprawling list of performers providing voiceover work includes the filmmaker’s Office costar Steve Carell, Phoebe Waller-Bridge, Krasinski’s spouse Emily Blunt, the late Louis Gossett Jr., Matt Damon, Maya Rudolph, Jon Stewart, Sam Rockwell, Sebastian Maniscalco, Christopher Meloni, Richard Jenkins, Awkwafina, Blake Lively, George Clooney, Matthew Rhys, Bradley Cooper, Amy Schumer, Keegan-Michael Key, and Vince Vaughn.
Handling screenplay duties as well, this is a far cry from the director’s A Quiet Place pics. The summer’s first feature geared toward families, this should capitalize on the absence of genre material in the marketplace (it’s been two months since Kung Fu Panda 4). The title, by the way, stands for Imaginary Friend.
The chance for this to rise above expectations seems real. I think it could make $50 million for starters. It could also start out slowly and hope for decent legs in subsequent weekends. A worst case scenario could be $25-30 million. I’m giving it $35-40 million out of the gate.
IF opening weekend prediction: $38.3 million
For my The Strangers: Chapter 1 prediction, click here:
To generously take a bowl is half super approach, Jerry Seinfeld’s Unfrosted features stand-up Kyle Dunnigan doing a pretty killer Walter Cronkite impression. His anchor recounts the news with trademark authority followed by darkly amusing off the air grumblings about his love life and alcoholism. Later on, Dunnigan follows up with an impressive Johnny Carson takeoff. There’s lots of comedians and comedic performers in the legendary Mr. Seinfeld’s directorial debut for Netflix. Most of them don’t get the chance to nail their brief screen time like Mr. Dunnigan. A lot of Unfrosted, a mostly fictional account of how Pop-Tarts came to be, consists of stale humor with too many subplots competing against one another.
Even 96 minutes feels long since there’s barely enough witty material for the 22 minutes Jerry used to work in. He plays Bob Cabana, a high level exec at Kellogg’s in 1963. This is one of those screenplays (by Seinfeld and his frequent collaborators Spike Feresten, Andy Robin, and Barry Marder) that constantly reminds us it’s set during that decade in increasingly lame ways. Along with his boss Edsel Kellogg III (Jim Gaffigan) and Melissa McCarthy’s NASA scientist turned cereal conglomerate employee, they are in a race to produce the best toasted pastry treat. In Battle Creek, Michigan, the combat lines are drawn with their rival Post led by socialite Marjorie Post (Amy Schumer). Such lines are not so subtly tied to another race – the space one – of that era.
Rhythms of Unfrosted becomes familiar in short order – a joke or two that work about a given subplot (like the correlation with the nation’s trip to the moon) that get overused swiftly. There’s bursts of inspiration like Dunnigan’s grousing. Bill Burr’s take on JFK is also a delight. Most of the time I wasn’t blown away by what else the overfilled screenplay had to say.
Since this is Seinfeld we’re talking about, there’s lots of funny people popping in for a day or two on the set. Hugh Grant is the very real Thurl Ravenscroft, a true Shakespearean thespian who voiced Tony the Tiger. The Kellogg gang recruits a hodgepodge of kitschy historical figures including fitness guru Jack LaLanne (James Marsden), Sea Monkeys maker and maybe Nazi Harold von Braunhut (Thomas Lennon), and Chef Boy Ardee (Bobby Moynihan) to develop the product. I could go on and on. Mixing all these talents together is bound to produce some amusing highlights and it does on occasion, but not nearly enough. Sometimes the satire totally misses like when it attempts to connect a mascot uprising to January 6th.
A lot of Unfrosted probably sounded better while Seinfeld and crew were discussing it over Zoom. Most of it might produce more guffaws if its Cronkite impersonator were handling the delivery.
You might be familiar with his TV work, but Jerry Seinfeld’s cinematic output is limited to the 2002 doc Comedian and 2007’s animated Bee Movie. He makes his directorial debut and stars in Unfrosted, which loosely tells the story of how Pop-Tarts came into our world. The cast is an impressive mix of comedic talents including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, and many more that are tagged in this write-up.
Premiering on Netflix this weekend, reviews are finally popping up. The late embargo is explained by the troubling 18% Rotten Tomatoes score. Indicating a rare misfire for the small screen legend, this big screen product origin tale (a popular of genre lately) was never seen as an Oscar player. Yet considering the talent onboard, Golden Globe possibilities in the Musical/Comedy derbies seemed possible. Those appear to be toast. My Oscar Prediction posts will continue…
Spider-Man: Across the Spider-Verse swings into multiplexes for a highly likely first place debut while The Boogeyman lurks for a start in third position. You can peruse my detailed prediction posts on the newcomers here:
Spidey is the follow-up to 2018’s Oscar-winning animated adventure Spider-Man: Into the Spider-Verse. In addition to plenty of awards, it had an A+ Cinemascore grade and nearly $200 million in domestic sales. Anticipation should be elevated for the sequel (with part 3 coming next year). That’s why some estimates have this as lofty as $100 million. I’m a tad more conservative, but I’ll say it clears $90 million.
The Boogeyman should take advantage of its PG-13 rating, the connection to Stephen King for the source material, and that there’s been a slight lull between horror flicks. Heck – it probably helps that it’s called The Boogeyman. I could see this opening similarly to The Black Phone and Smile. That would mean high teens or low 20s for a solid third place showing.
Memorial Day weekend champ The Little Mermaid should drop to second after a mixed bag of a debut (more on that below). A mid 50s dip (similar to the live-action Aladdin four years ago) would mean a number slightly north of $40 million.
The 4-5 slots should belong to sequel holdovers Fast X and Guardians of the Galaxy Vol. 3. It could be a close race between the two as they each may earn a tad over $10 million.
Here’s how I see it looking:
1. Spider-Man: Across the Spider-Verse
Predicted Gross: $96.4 million
2. The Little Mermaid
Predicted Gross: $40.5 million
3. The Boogeyman
Predicted Gross: $17.7 million
4. Fast X
Predicted Gross: $10.1 million
5. Guardians of the Galaxy Vol. 3
Predicted Gross: $9.6 million
Box Office Results (May 26-29)
As expected, Disney’s The Little Mermaid (updating the 1989 classic) swam to the top of the charts. It did so on the lower end of its expected range. Over the four-day holiday, the total was $118.8 million. That’s below my take of $132.1 million. While nowhere near the starts of Beauty and the Beast or The Lion King from 2017 and 2019, it is on pace with what Aladdin accomplished over Memorial Day four years back.
Fast X slipped to second with $28.5 million and that managed to exceed my $25.4 million estimate. Vin Diesel and company have seen the beginning to the end of their two-decade long franchise earn $113 million thus far.
Guardians of the Galaxy Vol. 3 was third with $26.8 million, on target with my $26 million call. The MCU threequel stands at $306 million.
The Super Mario Bros. Movie took fourth place with $8.2 million (I said $7.6 million) to bring its massive haul to $560 million.
Spots 5-7, as anticipated, went to three newcomers. I didn’t correctly call their placements. The Machine with popular standup and podcaster Bert Kreischer was fifth with $5.8 million, ahead of my $3.7 million forecast. While not spectacular, it’s on the better end of its predicted range.
About My Father, featuring another popular standup Sebastian Maniscalco alongside Robert De Niro, was on the lesser end of the range. The family comedy was sixth with $5.3 million. I said a touch more at $6.2 million.
Finally, Gerard Butler’s action pic Kandahar bombed in seventh with only $2.8 million. I was more generous at $4.2 million.
And that does it for now, folks! Catch my podcast where I discuss all things box office by searching Movies at the Speed of Speculation wherever you like to stream. Until next time…
Blogger’s Note (05/24): I am revising my Kandahar prediction from $7.9 million to $4.2 million
Disney is hoping for a memorable holiday weekend as The Little Mermaid surfaces over the long frame. We have three other newcomers with Gerard Butler’s action thriller Kandahar, the father/son comedy About My Father with standup comic Sebastian Maniscalco and icon Robert De Niro, and the father/son comedy The Machine featuring standup comic Bert Kreischer and icon Mark Hamill. My detailed prediction posts on the quartet of newcomers can be accessed here:
There’s no doubt that Mermaid will bubble up to the #1 spot. The mystery is the number. While I don’t think it reaches the heights of other Mouse Factory live-action remakes like Beauty and the Beast and The Lion King, I do think it exceed the 2019 Memorial Day take of Aladdin. That said – there’s a wide range of possibility and my estimate is admittedly on the higher end compared to some others.
The real battle might be for the runner-up position. Fast X came in below its predecessor F9 (more on that below). It also received the same so-so B+ Cinemascore grade. A drop to the mid or high 20s could put it slightly behind the fourth weekend of Guardians of the Galaxy Vol. 3, which held impressively in the second and third outings. I’m going to give Star-Lord and company the slight edge over Vin Diesel and his cinematic family.
Butler has shown the ability to get his action flicks past $10 million and into the teens, but I’m not seeing much buzz for Kandahar. I’ll say it just reaches fourth place over The Super Mario Bros. Movie.
As you can tell from the descriptions, About My Father and The Machine have a lot in common. Both are tests for their leading men Maniscalco and Kreischer in their first headlining roles. Comedies have struggled at multiplexes lately and I believe these will. I think Father has a bit more broad appeal and I’ll give it sixth with The Machine trailing behind.
And with that, here’s how I envision the Friday to Monday Memorial weekend:
1. The Little Mermaid
Predicted Gross: $132.1 million
2. Guardians of the Galaxy Vol. 3
Predicted Gross: $26 million
3. Fast X
Predicted Gross: $25.4 million
4. The Super Mario Bros. Movie
Predicted Gross: $7.6 million
5. About My Father
Predicted Gross: $6.2 million
6. Kandahar
Predicted Gross: $4.2 million
7. The Machine
Predicted Gross: $3.7 million
Box Office Results (May 19-21)
Fast X continued the diminishing returns of the franchise though its dip wasn’t too far off from F9. The tenth pic in the 22-year-old series made $67 million (F9 did $70M) and that’s right in line with my $67.8 million prediction. As mentioned, I look for a hefty fall coming up. Luckily for Universal, the overseas grosses are solid (they need to be considering the reported $340 million sticker price).
Guardians of the Galaxy Vol. 3 was second after two weeks on top with $32.4 million, on pace my with $33.5 million take. The three-week total is $266 million and, per above, I think it could stay parked in the runner-up position over the holiday.
The Super Mario Bros. Movie made $9.6 million for third compared to my $8.3 million forecast. The remarkable seven-week earnings are $549 million.
Book Club: The Next Chapter, after a poor debut, tumbled 55% in fourth with $3 million (I said $3.2 million). The rom com sequel has made a mere $13 million in ten days.
Finally, Evil Dead Rise was fifth with $2.4 million. My projection? $2.4 million! The horror pic has amassed $64 million in five weeks.
And that does it for now, folks! Catch my podcast… or Toddcast as I call it… by searching Movies at the Speed of Speculation on your favorite streaming platform. Until next time…
Popular comedian and podcaster Bert Kreischer takes a true tale from his stand-up routine and converts it to film with The Machine. The raucous pic has the lead playing himself with Mark Hamill portraying his dad as they are kidnapped by the Russian Mob. Jessica Gabor, Iva Babić, Jimmy Tatro, and Stephanie Kurtzuba costar. Peter Atencio (in his follow-up to Keanu) directs.
While Kreischer certainly has a following, I’m not convinced a significant number of his fans will make the multiplex trek. Plenty may just wait until it’s available to stream (several comedies in general have struggled in theaters recently). Then there’s About My Father with Sebastian Maniscalco and Robert De Niro which debuts against it and could siphon away those looking for a laugh.
Over the four-day Memorial weekend, I’m not sure it gets to $5 million and I’ll project it won’t.
The Machine opening weekend prediction: $3.7 million (Friday to Monday estimate)
Stand-up Sebastian Maniscalco hopes audiences take a seat for the autobiographical About My Father, a cultural comedy that he stars in and cowrote. Laura Terruso directs with Robert De Niro playing the lead’s father who meets the parents of his son’s would-be fiancee. Costars include Leslie Bibb, Anders Holm, David Rasche, and Kim Cattrall.
Releasing over the long Memorial Day weekend, Father faces competition from another laugher headlined by a popular comedian. That would be The Machine with Bert Kreischer and it’ll interesting to track which comes out on top. Many comedies in recent years have faced tough odds at multiplexes. Both could suffer.
Maniscalco’s filmography is limited and consists of no high profile starring roles until now (he did play a supporting part alongside De Niro in The Irishman). I suspect this could fail to reach double digits over the four-day. A worst case scenario would be around $5 million. I’ll give it a little more credit.
About My Father opening weekend prediction: $6.2 million (Friday to Monday estimate)
The Super Mario Bros. Movie is out tomorrow and looks to rule the Easter holiday frame. While big money is about to flow through the pipeline, reviews are more of the mixed variety. The Illumination Entertainment animated production of the Nintendo property sits at 56% on Rotten Tomatoes.
This is the 13th feature from the studio. Of the previous dozen, only one (2013’s Despicable Me 2) has managed a Best Animated Feature mention. Illumination’s titles generate coins, but not nominations. That doesn’t look to change with Mario and Luigi’s new adventure. My Oscar Prediction posts will continue…
Blogger’s Update (04/05): I am revising my estimate slightly up from $92.6M for the three-day to $98.6M and from $128.7M for the five-day to $137.7M
Universal and Illumination hopes The Super Mario Bros. Movie earns a lot of coinage when it debuts Wednesday, April 5th. The animated adaptation of the wildly influential and popular Nintendo game (and numerous spin-offs) comes from the Teen Titans! Go team of Aaron Horvath and Michael Jelenic. Chris Pratt and Charlie Day voice the iconic Mario and Luigi with Anya Taylor-Joy as the Princess. Other performers behind the mic include Jack Black, Keegan Michael-Key, Seth Rogen, Fred Armisen, Sebastian Maniscalco, and Charles Martinet (who voiced the plumbers in the original 80s game).
Given how huge this property has been for decades, the lack of cinematic treatments is a little surprising. Nintendo, however, is leery of licensing for adaptations. That might have something to do with 1993’s Super Mario Bros,, the live-action version with Bob Hoskins, John Leguizamo, and Dennis Hopper that critics scorched. It bombed upon arrival that summer when the Jurassic dinosaurs ruled the season.
It’s probably a safe assumption that Illumination won’t drop the ball with the moneymaking potential of this franchise. They’ve repeatedly proven their moneymaking abilities with the Despicable Me and Sing series and more.
Arriving over the five-day Easter holiday, Mario should capitalize on youngsters being out of school and the adults who owned the various iterations of the game attending. This is one “kid’s pic” where many of the parents will be cool with tagging along.
Over the Wednesday to Sunday frame, I believe $100 million plus could be in the pipeline. It might even get to nine digits over the traditional weekend.
The Super Mario Bros. Movie opening weekend prediction: $98.6 million (Friday to Sunday); $137.7 million (Wednesday to Sunday)
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