May Box Office Report: Winners and Losers

May kicked off the 2014 summer movie season and, per usual, there were successes and failures. There were ten wide releases during the month and, as I see it, there was a 40% success rate among them. Let’s talk about them in the May edition of Winners and Losers.

Winner: Neighbors

The only successful comedy of the month came with solid reviews (73% on Rotten Tomatoes) and robust box office (should top out close to $150 million). It marked the largest domestic opening ever for star Seth Rogen. Neighbors could end up as the season’s biggest grossing comedy, though 22 Jump Street may have something to say about that.

Loser: The Amazing Spider-Man 2

It isn’t that often you’ll see a movie that will gross just over $200 million be called a loser, but we have it here. The Amazing Spider-Man 2 received middling reviews and it will gross over $50M less than its predecessor from two years ago. Even worse, the original trilogy all grossed well over $300M with the first topping out at $403M. This is clearly a franchise that is not on the upswing (see what I did there?) and Sony needs to figure how to rectify it fast.

Winner: Godzilla

This is one is a winner with an asterisk. It opened at a terrific $93 million before suffering huge drop-offs in its second and third weekend. Still, it should reach over $200M and its international grosses are strong.

Loser: Blended

This marks another disappointment for Adam Sandler after recent flops Jack and Jill and That’s My Boy. This could struggle to make $50 million which will mark the lowest earner in the Sandler/Drew Barrymore trilogy. Grown Ups 3 anyone?

Winner: Maleficent

It only has one weekend under its belt, but the Disney title scored a strong $69 million and marked Angelina Jolie’s highest live-action all-time debut. With its A Cinemascore grade, long term prospects look encouraging.

Loser: Million Dollar Arm

Disney didn’t have as much luck here as the Jon Hamm sports drama got lost in the shuffle and is unlikely to reach $40 million. The studio was hoping it would reach the numbers of previous sports hits Miracle and Invincible, but it didn’t happen.

Winner: X-Men: Days of Future Past

Some thought this could be the biggest grossing flick of the franchise, but it will not top 2006’s The Last Stand and should be on equal footing with 2003’s X2. Still, it improved upon director predecessor’s First Class gross of $165 million and ensures the venerable series will continue.

Loser: A Million Ways to Die in the West

Two summers ago, Seth MacFarlane had the highest comedy grosser of the summer with Ted. This past weekend’s tepid $16.7M opening for West means it won’t even match what Ted did in its first weekend. Negative reviews didn’t help. For Seth, Ted 2 can’t come quick enough.

Loser: Legends of Oz: Dorothy’s Return

This one was an all-around disaster. It cost a reported $70 million to make and has only made a pathetic $8 million in four weeks. Ouch.

Loser: Moms’ Night Out

This faith-based comedy was thought of as a potential sleeper that could reach the female crowd. It didn’t and has only made $9 million in four weeks.

All in all, this was the lowest grossing May since 2010 and June will look to pick up the slack with How to Train Your Dragon 2, Transformers: Age of Extinction, 22 Jump Street, and The Fault in Our Stars, among others. You can rest assure I’ll have my June report up at month’s end!

Box Office Predictions: May 23-26

Memorial Day weekend 2014 at the box office brings the potentially explosive opening of X-Men: Days of Future Past and the Adam Sandler/Drew Barrymore rom com Blended. You can read my detailed prediction posts on each here:

https://toddmthatcher.com/2014/05/18/x-men-days-of-future-past-box-office-prediction/

https://toddmthatcher.com/2014/05/18/blended-box-office-prediction/

I’m not quite buying some prognosticators claiming X-Men will make $125 million over the four day holiday frame, but my prediction isn’t too far off from that. Meanwhile, I look for Blended to have an opening on the lower end of typical Sandler debuts.

As for holdovers, percentage drops are typically smaller during Memorial weekend so I see Godzilla, Neighbors, and The Amazing Spider-Man 2 having relatively decent holds.

And with that, my predictions for the weekend top five and their four day holiday totals:

1. X-Men: Days of Future Past

Predicted Gross: $114.3 million

2. Godzilla

Predicted Gross: $50.6 million (representing a drop of 45%)

3. Blended

Predicted Gross: $24.9 million

4. Neighbors

Predicted Gross: $18.8 million (representing a drop of 24%)

5. The Amazing Spider-Man 2

Predicted Gross: $11 million (representing a drop of 35%)

Box Office Results (May 16-18)

While many predictions for holdovers were solid over the past weekend, I didn’t give Godzilla near enough credit while giving Million Dollar Arm with Jon Hamm way too much credit.

Godzilla stomped into theaters to the tune of $93.1 million, well beyond my $77.3M estimate. The monster pic managed the second highest debut of the year behind Captain America: The Winter Soldier and virtually guarantees we’ll see a sequel featuring the jolly green giant in the near future.

Seth Rogen’s comedy Neighbors dropped to second with $25 million in its sophomore frame, right in line with my $24.3M projection. The Amazing Spider-Man 2 was third in its third weekend with $16.8 million, on pace with my $16.6M projection.

Million Dollar Arm, the Disney sports drama, flopped in its opening with a meager $10.5 million, way below my generous $23.4M estimate. Clearly the film simply failed to resonate in its marketing campaign.

Rounding out the top five in weekend #4 was Cameron Diaz’s The Other Woman with $6.3 million, just over my $5.7M prediction.

That’s all for now folks! I’ll have results posted for Memorial weekend next week.

Box Office Predictions: May 16-18

It’s the battle of AMC stars Bryan Cranston and Jon Hamm as the summer season rolls along entering weekend #3 with monster flick Godzilla and Disney sports drama Million Dollar Arm entering the marketplace. You can peruse my detailed prediction posts on each here:

https://toddmthatcher.com/2014/05/11/godzilla-box-office-prediction/

https://toddmthatcher.com/2014/05/11/million-dollar-arm-box-office-prediction/

Godzilla with Cranston should very easily dominate while a more interesting scenario could play out for the runner-up spot. Last weekend’s champ Neighbors had a bigger than expected opening (more on that below), however it received only a B Cinemascore grade which is lower than I would’ve thought. That means it could be in store for a larger sophomore drop-off than I might have earlier anticipated. This could set it up for a close showdown with Million Dollar Arm, starring Hamm.

As for the rest of the top five, The Amazing Spider-Man 2 should experience another healthy fall in its third weekend while The Other Woman rounds out the group.

And with that, my predictions for the weekend’s top five:

1. Godzilla

Predicted Gross: $77.3 million

2. Neighbors

Predicted Gross: $24.3 million (representing a drop of 50%)

3. Million Dollar Arm

Predicted Gross: $23.4 million

4. The Amazing Spider-Man 2

Predicted Gross: $16.6 million (representing a drop of 53%)

5. The Other Woman

Predicted Gross: $5.7 million (representing a drop of 43%)

Box Office Results (May 9-11)

The Seth Rogen/Zac Efron comedy Neighbors scored a truly impressive debut with $49 million, well above my $37.3M projection. The well-reviewed frat pic scored the fifth highest R rated comedy opening of all time, after The Hangover Part II, Sex and the City, Ted, and Jackass 3-D.

Dropping to second was The Amazing Spider-Man 2, plummeting a healthy 61% with $35.5 million, below my $40.6M estimate. The Spidey sequel has not met expectations domestically and it’s on course to certainly be the lowest grossing pic in the franchise yet. Sony and Marvel might be in for a major brainstorming session in order for the planned third and fourth installments to reverse this troubling trend.

The Other Woman with Cameron Diaz was third with $9.6 million in weekend #3, holding up stronger than my $7.6M prediction. In fourth, Heaven Is for Real also performed better than my prediction with my $7.4 million (I said $5M). The fifth and sixth spots went to sequel holdovers that I didn’t include in my top six estimates: Captain America: The Winter Soldier took in $5.7 million and Rio 2 made $5 million.

This means the other two newbies this weekend posted lackluster results. The faith based Moms’ Night Out was seventh with $4.3 million, slightly under my $5.1M projection. The animated Legends of Oz: Dorothy’s Return tanked in eighth with $3.7 million, below my moderate $5.7M estimate.

That’s all for now. folks!

 

Million Dollar Arm Box Office Prediction

Disney will attempt some counterprogramming this weekend as the studio opens its real life sports drama Million Dollar Arm starring “Mad Men” lead Jon Hamm. The pic is based on the story of sports agents traveling to India to recruit future major league baseball players. The supporting cast includes Bill Paxton, Alan Arkin, and Life of Pi actor Suraj Sharma.

The studio behind Million Dollar Arm is no stranger to marketing sports related dramas. Both Miracle in 2004 and Invincible in 2006 performed well and got off the ground with $19M and $17M debuts, respectively. Arm has received a solid marketing campaign and might serve as a good alternative to those not watching Godzilla stomp back into theaters. Having Jon Hamm featured in his first true lead role doesn’t hurt either and word of mouth is positive, with Disney claiming this is one of its highest testing pictures in years.

The grosses I previously mentioned for Miracle and Invincible should be the likely low mark for what this can achieve. However, I suspect a gross in the low to mid 20s is even more possible.

Million Dollar Arm opening weekend prediction: $23.4 million

For my Godzilla prediction, click here:

https://toddmthatcher.com/2014/05/11/godzilla-box-office-prediction/