May kicked off the 2014 summer movie season and, per usual, there were successes and failures. There were ten wide releases during the month and, as I see it, there was a 40% success rate among them. Let’s talk about them in the May edition of Winners and Losers.
Winner: Neighbors
The only successful comedy of the month came with solid reviews (73% on Rotten Tomatoes) and robust box office (should top out close to $150 million). It marked the largest domestic opening ever for star Seth Rogen. Neighbors could end up as the season’s biggest grossing comedy, though 22 Jump Street may have something to say about that.
Loser: The Amazing Spider-Man 2
It isn’t that often you’ll see a movie that will gross just over $200 million be called a loser, but we have it here. The Amazing Spider-Man 2 received middling reviews and it will gross over $50M less than its predecessor from two years ago. Even worse, the original trilogy all grossed well over $300M with the first topping out at $403M. This is clearly a franchise that is not on the upswing (see what I did there?) and Sony needs to figure how to rectify it fast.
Winner: Godzilla
This is one is a winner with an asterisk. It opened at a terrific $93 million before suffering huge drop-offs in its second and third weekend. Still, it should reach over $200M and its international grosses are strong.
Loser: Blended
This marks another disappointment for Adam Sandler after recent flops Jack and Jill and That’s My Boy. This could struggle to make $50 million which will mark the lowest earner in the Sandler/Drew Barrymore trilogy. Grown Ups 3 anyone?
Winner: Maleficent
It only has one weekend under its belt, but the Disney title scored a strong $69 million and marked Angelina Jolie’s highest live-action all-time debut. With its A Cinemascore grade, long term prospects look encouraging.
Loser: Million Dollar Arm
Disney didn’t have as much luck here as the Jon Hamm sports drama got lost in the shuffle and is unlikely to reach $40 million. The studio was hoping it would reach the numbers of previous sports hits Miracle and Invincible, but it didn’t happen.
Winner: X-Men: Days of Future Past
Some thought this could be the biggest grossing flick of the franchise, but it will not top 2006’s The Last Stand and should be on equal footing with 2003’s X2. Still, it improved upon director predecessor’s First Class gross of $165 million and ensures the venerable series will continue.
Loser: A Million Ways to Die in the West
Two summers ago, Seth MacFarlane had the highest comedy grosser of the summer with Ted. This past weekend’s tepid $16.7M opening for West means it won’t even match what Ted did in its first weekend. Negative reviews didn’t help. For Seth, Ted 2 can’t come quick enough.
Loser: Legends of Oz: Dorothy’s Return
This one was an all-around disaster. It cost a reported $70 million to make and has only made a pathetic $8 million in four weeks. Ouch.
Loser: Moms’ Night Out
This faith-based comedy was thought of as a potential sleeper that could reach the female crowd. It didn’t and has only made $9 million in four weeks.
All in all, this was the lowest grossing May since 2010 and June will look to pick up the slack with How to Train Your Dragon 2, Transformers: Age of Extinction, 22 Jump Street, and The Fault in Our Stars, among others. You can rest assure I’ll have my June report up at month’s end!