Tag: Mattel

Barbie Box Office Prediction

Blogger’s Update (07/19): I’ve increased my prediction from $127.8M to $160.8M

After a lengthy development process, the eagerly anticipated live-action Barbie seeks to pack movie houses on July 21st. Greta Gerwig, coming off two Best Picture nominees in a row with Lady Bird and Little Women, directs with Margot Robbie as the iconic Mattel creation and Ryan Gosling as Ken. The large supporting cast (some playing variations of the leading dolls) includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Will Ferrell. Once a vehicle for Amy Schumer and then Anne Hathaway, the reported $100 million production tapped Robbie four summers ago for the high profile project.

It goes without saying that the toy line dating back to 1959 has seen generations of consumers. Warner Bros is banking that crowds of all ages for the PG-13 rated pic will turn up. While it should certainly skew female, all demographics are expected to be represented.

Barbie has also been the benefactor of extra publicity due to Christopher Nolan’s Oppenheimer debuting on the same day. Dubbed “Barbenheimer” all over social media, the premiere of two awards and blockbuster hopefuls only adds to the hoopla.

The breakout potential seems quite real and buzz has been growing steadily since the trailer and other forms of exposure. Initial estimates were in the $55-$70 million vicinity, rose to $80-$100 million, and are now looking to top $100 million. I’m inclined to say it manages nine digits with room to spare.

Barbie opening weekend prediction: $160.8 million

For my Oppenheimer prediction, click here:

Oppenheimer Box Office Prediction

Max Steel Box Office Prediction

Mattel toys are being brought to the big screen next weekend when Max Steel debuts. The superhero tale has a reported budget of just $15-$20 million and that’s probably a good thing for its sake.

Steel features Ben Winchell in the lead alongside Ana Villafane, Andy Garcia, and Maria Bello and some CG aliens. The marketing campaign for this seems pretty darn quiet and one wonders if its studio has much faith in it.

A much higher profile Mattel related property will arrive later when Justin Lin directs a pic based on the Hot Wheels line. As far as this one goes, unless there’s a legion of Max Steel lovers clamoring for a barely marketed adaptation, I see this debuting poorly and fading quickly.

Max Steel opening weekend prediction: $3.8 million

For my The Accountant prediction, click here:

The Accountant Box Office Prediction

For my Kevin Hart: What Now? prediction, click here:

Kevin Hart: What Now? Box Office Prediction