Not many eyeballs have been trained on Lionsgate releases over the last couple of years and the studio hopes that changes with Now You See Me: Now You Don’t. The third feature in the magic infused heist franchise arrives nearly a decade after the second installment. Ruben Fleischer takes over the directorial reins from Louis Leterrier (the 2013 original) and Jon M. Chu (the 2016 sequel). Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fischer, and Morgan Freeman reprise their roles and newcomers include Justice Smith, Dominic Sessa, Ariana Greenblatt, and Rosamund Pike as the main villain.
In the summer of 2013, part 1 was an unexpected hit with a $29 million debut and $117 million domestic haul. Three years later, the follow-up experienced diminishing returns with a $22 million start and $65 million overall gross. Unless there’s a nostalgia factor the series that I’m simply not seeing, this should experience the worst opening of the trio and that long layover doesn’t help. I’m thinking mid to high teens.
Now You See Me: Now You Don’t opening weekend prediction: $17.1 million
This little blog of mine is over 10 years old now and a summer tradition has been to highlight the cinematic seasons of 30, 20, and 10 years ago. We saw recaps of 1992, 2002, and 2012 around this time in 2022. Now this site is aged enough that I shall only look back at a decade ago. Therefore let’s shine a light on 2013 and the offerings between May and August.
Here’s how it works. I’ll recount the top 10 grossers domestically as well as other notable features and noteworthy flops. It was the summer after The Avengers dominated and Tony Stark still managed to rule in his own franchise.
Let the countdown begin!
10. The Great Gatsby
Domestic Gross: $144 million
Baz Luhrmann’s second collaboration with Leonardo DiCaprio may have drawn mixed critical reaction, but audiences turned up and it won both Oscars it was nominated for (Production Design and Costume Design). It is still the stylish filmmaker’s largest worldwide earner even with last year’s success of Elvis.
9. We’re the Millers
Domestic Gross: $150 million
Jennifer Aniston and Jason Sudeikis headlined this raunchy comedy from Dodgeball maker Rawson Marshall Thurber. Like Gatsby, critics weren’t overly kind but crowds liked what they saw.
8. The Heat
Domestic Gross: $159 million
Sandra Bullock and Melissa McCarthy (hot off Bridesmaids) teamed up for this buddy cop laugher from Paul Feig and it became the summer’s hottest live-action movie in its genre. Bullock would have a massive earner and Oscar nod in the fall with Gravity.
7. World War Z
Domestic Gross: $202 million
Some had it pegged as a potential financial disappointment, but this would turn out to be the biggest grossing zombie flick ever. Despite Brad Pitt’s presence and plenty of development rumors, a planned sequel has yet to materialize.
6. Star Trek Into Darkness
Domestic Gross: $228 million
JJ Abrams helmed this sequel two and a half years before taking on Star Wars: The Force Awakens. It holds the title of best global earning movie of the franchise.
5. Fast & Furious 6
Domestic Gross: $238 million
Vin Diesel and Paul Walker revved the series to unforeseen moneymaking heights at the time though part 7 would outdo it two years later. Six months after 6‘s release, Walker perished tragically in auto accident.
4. Monsters University
Domestic Gross: $268 million
The long gestating sequel to 2001’s Monsters University was a profitable venture for Pixar. It failed to nab an Animated Feature nod from the Academy (rare for the studio), but Disney likely wept into their cash.
3. Man of Steel
Domestic Gross: $291 million
The first picture in the DCEU came with gargantuan expectations with Zack Snyder directing and Henry Cavill donning the S. Reaction from critics and audiences was all over the map. Compared to this summer with the epic failure of The Flash, these were kinda the good ole days for DC.
2. Despicable Me 2
Domestic Gross: $368 million
Illumination dwarfed Pixar in the animated race with this sequel that became parent studio Universal’s most profitable film of all time. It’s also responsible for the season’s ubiquitous ditty “Happy” from Pharrell Williams.
1. Iron Man 3
Domestic Gross: $409 million
Tony Stark’s third solo adventure was generally considered an improvement on #2 as Shane Black handled the behind the camera work. It ended up as the year’s second best grosser behind November’s The Hunger Games: Catching Fire.
Now for some others worthy of discussion:
The Conjuring
Domestic Gross: $137 million
It might be just outside the top ten in 11th, but James Wan’s horror classic spawned a decade’s worth of sequels (two thus far) and spin-offs (Annabelle, The Nun) with no end in sight.
Now You See Me
Domestic Gross: $117 million
The heist pic from Louis Leterrier (who just directed Fast X) was a sleeper smash with a $350 million worldwide haul. A less regarded sequel came in 2016.
The Butler
Lee Daniels helmed this decades spanning tale of Forest Whitaker’s White House employee with Oprah Winfrey as his troubled wife. The studio was likely hoping for more awards attention than it ended up with, but the earnings were impressive.
Pacific Rim
Domestic Gross: $101 million
Guillermo del Toro’s monster mashup didn’t wow with a significant domestic take, but the overseas dollars were enough to spawn a panned 2018 sequel. The international haul makes it the Oscar winner’s personal best.
This Is the End
Domestic Gross: $101 million
This end of the world saga from Seth Rogen and Evan Goldberg was a star studded (from Michael Cera to Rihanna) dark comedy with critics on its side.
The Purge
Domestic Gross: $64 million
This dystopian horror pic launched another money minting series and was an early sleeper success for Blumhouse.
Blue Jasmine
Predicted Gross: $33 million
That number marks an impressive one for Woody Allen in the 21st century and this nabbed Cate Blanchett a Best Actress Academy Award.
Fruitvale Station
Domestic Gross: $16 million
Marking the first collaboration between Ryan Coogler and Michael B. Jordan, this indie drama was a critical darling. The pair would achieve colossal success in the years to follow with Creed and Black Panther.
There were lots of hits a decade ago. Yet there’s always the projects that don’t match expectations.
The Hangover Part III
Domestic Gross: $112 million
Audiences were growing weary of The Wolf Pack in the lambasted third entry. It came in well below the previous two.
Elysium
Domestic Gross: $93 million
Neill Blomkamp’s District 9 in 2009 was nominated for Best Picture. This sci-fi follow up with Matt Damon was considered a letdown by not joining the century club.
The Lone Ranger
Domestic Gross: $89 million
I’m gonna go ahead and say you couldn’t green light this $250 million adventure starring Johnny Depp and Armie Hammer today. It turns out Disney shouldn’t have 10 years ago as this came in far under expectations. The box office magic that director Gore Verbinski and Depp created with Pirates of the Caribbean was gone.
White House Down
Predicted Gross: $73 million
Roland Emmerich’s latest with Channing Tatum as a secret service agent and Jamie Foxx as POTUS had its thunder stolen in the spring by the similarly themed and better regarded Olympus Has Fallen (which spawned two sequels).
After Earth
Predicted Gross: $60 million
Moviegoers slapped down M. Night Shyamalan’s sci-fi epic starring the father son duo of Will and Jaden Smith. Reviews were harsh with a 12% Rotten Tomatoes rating.
The Internship
Domestic Gross: $44 million
Vince Vaughn and Owen Wilson’s 2005 romp Wedding Crashers was a $209 million earning smash. Eight years later, very few signed up for this forgettable reunion.
R.I.P.D.
Predicted Gross: $33 million
It might have been going for the Men in Black crowd, but audiences shunned this sci-fi comedy with Jeff Bridges and Ryan Reynolds. Somehow a direct to DVVD prequel was commissioned and released last year.
And there you have it! A look back at 2013 in the multiplex. I’ll have a 2014 recap conjured up next summer…
Heroes from the MCU and DCEU join the large Furious family when Fast X speeds into multiplexes on May 19th. The tenth official feature in the franchise (11th counting spin-off Hobbs & Shaw) arrives less than two years behind F9. Those newcomers to the fold are Captain Marvel Brie Larson and Aquaman Jason Momoa. Another fresh face to the series is director Louis Letterier, best known for The Transporter and Now You See Me. The many returnees include Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Nathalie Emmanuel, Jordana Brewster, John Cena, Jason Statham, Sung Kang, Scott Eastwood, and Charlize Theron. Rita Moreno also joins the party.
Fast X is the penultimate pic with the (allegedly) final installment hitting in 2025. In 2015, Furious 7 had the high dollar peak when it premiered with $147 million and an eventual $353 domestic gross. Part of that franchise best performance was because it paid tribute to the late Paul Walker (who co-headlined with Diesel in four previous entries). In 2017, The Fate of the Furious started with $98 million and ended with $225 million. Predecessor F9 from 2021 managed $70 million out of the gate and $173 million overall.
One could argue that F9 was hindered two summers ago by the COVID pandemic. That could be proven if X is marked by a larger opening. My hunch is that it’ll kick off on pace with it and maybe even a little behind. That would give it the lowest series beginning (excluding the $60 million from Hobbs & Shaw) since 2006’s The Fast and the Furious: Toyko Drift.
Sacha Baron Cohen is back in his first starring role in nearly four years with action comedy The Brothers Grimsby and the effort looks to be a real test of his drawing power. From Now You See Me director Louis Leterrier and costarring Mark Strong, Penelope Cruz, Rebel Wilson, Ian McShane, Isla Fisher, and Gabourey Sidibe – Grimsby may represent a low mark for Cohen’s headlining output.
He burst onto the film scene in 2006 with Borat to the tune of a $26 million opening and improved those numbers with Bruno‘s $30 million premiere three years. His last vehicle, 2012’s The Dictator, managed $17 million out of the gate. That number would probably be on the higher end of expectations for this, which is managing an OK 50% on Rotten Tomaotes and looks unlikely to be a breakout hit like he’s experienced in years past.
While Grimsby should reach double digits, I believe it may not get much beyond that for a disappointing haul.
The Brothers Grimsby opening weekend prediction: $11.4 million
For my 10 Cloverfield Lane prediction, click here:
All My Life... I Wanted To Be A Blogster 