The Grudge Box Office Prediction

Blogger’s Note (01/02): On the eve of its premiere, I’m revising my number down to $10.2 million

2020 begins at multiplexes in the same fashion as other recent years with a horror offering. This time around, it’s a remake of the 2004 supernatural pic The Grudge. And that Sarah Michelle Gellar hit was itself an update of a 2002 Japanese title in which Takashi Shimizu directed both. Nicolas Pesce is behind the camera now with a cast including Andrea Riseborough, Demian Bichir, John Cho, Betty Gilpin, Lin Shaye, Frankie Faison, William Sadler, and Jacki Weaver.

As mentioned, this is the genre that has typically kicked off the cinematic calendar lately. In 2019, Escape Room surprised prognosticators with a debut north of $18 million. Two years ago, Insidious: The Last Key unlocked a gross just under $30 million.

The Grudge is not expected to approach those figures, but horror flicks always have the capacity to surprise. Yet this could also fall victim to the unasked for franchise fatigue that has plagued several titles recently. A decent comp could be 2017’s Rings, which was also a reboot of a Japanese series. It opened to $13 million and that sounds about right here (and perhaps a tad under).

The Grudge opening weekend prediction: $10.2 million

Insidious: The Last Key Box Office Prediction

The first new wide release of 2018 is out next Friday when Insidious: The Last Key enters theaters. This is the fourth chapter in the franchise that began in 2011. Like Chapter 3, it’s a prequel to the events of the first two. In other words, no Patrick Wilson or Rose Byrne (the stars of the originals). James Wan, director and 1 and 2, produces with Adam Robitel behind the camera. Leigh Whannell, who’s served as writer for all of them, costars along with Lin Shaye, Angus Sampson, Josh Stewart, and Bruce Davison.

One factor that could assist The Last Key is the absence of horror flicks in the marketplace at the moment. That said, this franchise has been losing its luster. The 2011 original debuted to $13 million but legged out very nicely for its genre with an eventual $54 million gross. The 2013 sequel was the pinnacle with a terrific $40 million opening weekend and $83 million total tally. Chapter 3 in 2015 premiered to $22 million, but ended up as the lowest earner of the series with $52 million. 

I don’t see a compelling reason why part 4 will rebound. For comparison sake, I could see this performing similarly to 2014’s Paranormal Activity: The Marked Ones, which opened in the first weekend of January to just over $18 million. Like this, that was an entry in a franchise whose steam had dissipated. That number seems to be where Key fits best.

Insidious: The Last Key opening weekend prediction: $18.6 million