August 6-8 Box Office Predictions

James Gunn’s version of The Suicide Squad hits theaters and HBO Max streaming this Friday and it’s got surprisingly terrific reviews as a bonus feature to bring viewers out. You can peruse my detailed prediction post on it here:

The Suicide Squad Box Office Prediction

The first Squad from 2016 (the one without the THE in front of the title) landed just a 26% Rotten Tomatoes score while THE reboot is perched at an unexpectedly lofty 96%. However, with the Delta variant in play and the availability to HBO subscribers, I have this Squad achieving a low to possibly mid 40s start.

Margot Robbie and her devious friends represent the only newcomer. Jungle Cruise opened a bit above most projections (including mine). The question is whether its Disney Plus simultaneous debut will cause it to drop precipitously like Black Widow and other recent titles. I suspect the sophomore frame dip may not be quite as severe and mid 50s is my forecast.

The holdover battle for the #3 spot could be close between M. Night Shyamalan’s Old, critical favorite The Green Knight, and Black Widow. I actually think Widow could rise from 4th to 3rd with the smallest drop (assuming Old falls about 50%). Knight, despite the laudatory reviews and a larger than expected debut, only nabbed a C+ Cinemascore grade and that could mean a 60% range dip is in the cards.

And with that, my top 5 take on the frame ahead:

1. The Suicide Squad

Predicted Gross: $40.8 million

2. Jungle Cruise

Predicted Gross: $15.5 million

3. Black Widow

Predicted Gross: $3.7 million

4. Old

Predicted Gross: $3.5 million

5. The Green Knight

Predicted Gross: $2.7 million

Box Office Results (July 30-August 1)

Disney had reason to celebrate over the weekend as Jungle Cruise with Dwayne Johnson and Emily Blunt opened at the high end of projections. The theme ride based adventure, sporting mostly positive reviews, landed with $35 million (ahead of my $28.4 million estimate). Additionally, the studio’s streamer Disney Plus reported $30 million in rental action. That’s about as rosy as scenario possible given the continuing complications for theaters.

Old dropped to second with a near 60% plummet at $6.8 million, in line with my $6.6 million take. It’s earned $30 million so far and that’s decent considering the small budget.

The Mouse Factory wasn’t the only studio that exceeded projections as The Green Knight was third with $6.7 million – well beyond my meager $3.4 million guesstimate. As mentioned above, the middling audience reaction could halt its momentum in weekend #2, but that’s certainly a better start than anticipated.

Black Widow was fourth with $6.4 million (I said $5.6 million) to bring its tally to $167 million.

Matt Damon’s Stillwater premiered in fifth with a muted $5.1 million. That’s right in line with my $5.2 million estimate as mostly solid reviews couldn’t bring adult moviegoers out in substantial fashion.

Space Jam: A New Legacy was sixth with $4.2 million (I was close with $4.5 million) for a three week $60 million total.

Lastly, Snake Eyes nosedived in its second outing after a disastrous opening with $4 million (I said $4.7 million). The ill-fated G.I. Joe reboot has amassed just $22 million.

And that does it for now, folks! Until next time…

Oscar Watch: Jungle Cruise

Debuting in multiplexes and on Disney Plus, Jungle Cruise sails into theaters and couches on Friday hoping for smooth box office returns. Based on the longtime attraction at the Mouse Factory’s theme parks, Dwayne Johnson and Emily Blunt headline the fantasy adventure from director Jaume Collet-Serra.

The studio has, of course, made a boatload of cash with similar fare. The Pirates of the Caribbean franchise stands at over $4 billion worldwide. That series also earned some Oscar love. In addition to Johnny Depp’s nominated performance in the 2003 original, part 1 nabbed four tech nods in the sound races (when they were divided into categories), Makeup, and Visual Effects. Sequel Dead Men’s Chest earned four mentions in the two sound contests, Art Direction (now Production Design), and Visual Effects (where it won). Threequel At World’s End also won Visual Effects and was nominated in Makeup. The fourth and fifth editions garnered no Academy attention.

The early chatter for Jungle Cruise compares it to more to The Mummy (as in the Brendan Fraser one) and not Pirates. That adventure earned a lone Sound nod in 1999.

So where does Jungle Cruise stand? Reviews are decent with a 69% Rotten Tomatoes rating. Sound and Visual Effects are certainly possible. That said, even some of the positive critical reaction isn’t overly kind to the CG effects. I wouldn’t be surprised to see this make the shortlist for VE and not make the final five while Sound is a bit iffy as well. My Oscar Watch posts will continue…

July 30-August 1 Box Office Predictions

Dwayne Johnson and Emily Blunt’s theme ride based Disney adventure Jungle Cruise should have no trouble topping the charts as July rolls to August at the box office. It opens alongside the Matt Damon drama Stillwater and David Lowery’s medieval tale The Green Knight with Dev Patel and Alicia Vikander. You can peruse my detailed prediction posts on all of them here:

Jungle Cruise Box Office Prediction

Stillwater Box Office Prediction

The Green Knight Box Office Prediction

After a rather sluggish weekend where no newcomer topped $20 million, Jungle should easily cruise to that and more. Whether it tops $30 million is more of a question mark (especially with the Delta variant complicating matters). I’m putting it just under $30M while no other title should hit $10 million.

The jockeying for slots 2-5 could be interesting. Let’s get The Green Knight out of the way. While Lowery is an acclaimed indie filmmaker, I don’t see this having much initial crossover appeal. I have yet to see a theater count and my estimate of $3.4  million puts it well outside the top 5 (my estimate could change based on number of screens). **Blogger’s Update (07/28): the 2500 estimated screen count has revised my estimate for this up from $2.2M to $3.4M

Stillwater is a bit more of a head scratcher. It has solid reviews yet I can’t shake the feeling that this might have been better positioned for an autumn release. It could certainly open higher than my $5.2 million projection, but I also wouldn’t shocked if it went lower.

The position of Stillwater in the top 5 will be determined by the sophomore drops of Old and Snake Eyes and the fourth weekend performance of Black Widow. 

Widow and Space Jam: A New Legacy have experienced hefty declines in their second frames. With mixed to negative reviews, I see no reason why Old and Snake Eyes won’t suffer the same fate. Both could see their fortunes fall in the mid 50s (that could be best case) or 60% or more. I’m thinking the latter. There’s a chance that Space Jam could stay in the high five if Snake Eyes dips in the mid 60s (I think it’ll be awfully close)

Here’s how I have all the action playing out:

1. Jungle Cruise

Predicted Gross: $28.4 million

2. Old

Predicted Gross: $6.6 million

3. Black Widow

Predicted Gross: $5.6 million

4. Stillwater

Predicted Gross: $5.2 million

5. Snake Eyes

Predicted Gross: $4.7 million

6. Space Jam: A New Legacy

Predicted Gross: $4.5 million

Box Office Results (July 23-25)

Considering its low budget, the performance of M. Night Shyamalan’s Old isn’t necessarily bad news for Universal. However, it definitely came in on the low end of expectations with $16.8 million for a gold medal showing. I was more generous at $19.8 million. Word-of-mouth doesn’t seem very encouraging and I anticipate a sophomore drop in the 60% range.

There’s really no way to spin the Snake Eyes gross in a positive way for Paramount with its disappointing silver medal. The hoped for G.I. Joe reboot tanked with just $13.3 million compared to my $17.2 million projection. You could say it was a real American no show with audiences. With a budget in the reported $100 million range, this should easily put this franchise on the skids for some time.

Black Widow took the bronze in weekend #3 with $11.6 million (I went a little higher at $12.9 million). The MCU stand-alone feature has made $154 million thus far and will be one of the lowest performers of the MCU library.

Space Jam: A New Legacy plummeted from its #1 perch to fourth with a near 70 percent fall. The $9.5 million gross was way under my take of $15.8 million and the two-week tally is $51 million. There’s no chance the LeBron and Looney Tunes sequel will make $100 million stateside.

F9 was fifth with $4.8 million (I said $5.1 million) to bring its total to $163 million.

Escape Room: Tournament of Champions was sixth in its second outing with only $3.5 million (I went with $4.5 million) for $16 million overall.

And that does it for now, folks! Until next time…

Jungle Cruise Box Office Prediction

Disney has certainly had luck basing movies on their theme park quantities before and they hope it continues on July 30th with the release of Jungle Cruise. The adventure pic (with a reported budget north of $200 million) pairs Dwayne “The Rock” Johnson and Emily Blunt (fresh off her hit sequel A Quiet Place Part II) in the early 20th Century set tale. Costars include Jack Whitehall, Edgar Ramirez, Jesse Plemons, and Paul Giamatti. Jaume Collet-Serra, best known for Liam Neeson action flicks such as Unknown and Non-Stop or horror fare like The Shallows, directs.

As the studio has in 2021 with recent projects like Cruella and Black Widow, this will simultaneously premiere on Disney Plus for an extra viewing fee of $30. That strategy has been called into question in recent days considering the precipitous sophomore drop for Widow. Truth be told, the $30 doesn’t seem so high when factoring in families watching and that could negatively impact theatrical earnings.

The Pirates of the Caribbean franchise (and The Haunted Mansion to a lesser degree) has shown an appetite for these Mouse Factory ride based attractions turned films. The star power of Johnson and Blunt doesn’t hurt either and I wouldn’t be too surprised to see this swing to over $30 million. However, the streaming competition could easily prevent that and I’ll estimate high 20s as it sets sail at multiplexes and at home.

Jungle Cruise opening weekend prediction: $28.4 million

For my Stillwater prediction, click here:

Stillwater Box Office Prediction

For my The Green Knight prediction, click here:

The Green Knight Box Office Prediction

The Blockbuster Is Back: A Not So Quiet Return

When my intense interest in all things movies (including box office returns) began at a young age, the concept of the blockbuster was a fairly rare thing. Many classified it as a feature earning over $100 million domestically. When I became a teenager in 1992, there were only seven pictures that reached the milestone in that calendar year. When I turned 16 in 1995, there were six. The list expanded to 11 in my 18th year.

$100 million being a significant benchmark isn’t what it used to be. In fact, if a MCU extravaganza only grossed that number, it would be considered a massive flop. The number of films blasting past nine digits in recent times speaks for itself. In 2015, there were 29. 2016 brought 30. There were 33 in 2017 and 34 in 2018. The 2019 number was 31.

And then… COVID-19 happened and that previous consistency fell by the wayside. Theaters were shuttered or open in limited capacity for the bulk of 2020. That meant the number of domestic releases last year that topped $100 million were… 2. Both premiered before the coronavirus changed our world as we know it: Bad Boys for Life and Sonic the Hedgehog. 

Studios occasionally put out big movies that otherwise would have surely reached the mark like Warner Bros with Tenet and Wonder Woman 1984. However, the challenges affiliated with the virus prevented that.

Over the last several weeks, we see the country opening back up in lots of different ways. We will see an important example occur tonight. A Quiet Place Part II is poised to become the first movie in a year and a half to gross $100 million. Godzilla vs. Kong is sitting at $99 million and could also achieve that designation by the weekend. In short order, the number of blockbusters will have matched what we saw in 2020.

As the summer box office rolls along, there are other contenders that should or could do the same. F9 (which is over $200 million already overseas) and Black Widow are obvious ones. In the Heights, out today, is garnering Oscar chatter and glowing reviews and it could ride that buzz to hefty grosses. There’s also The Suicide Squad, Space Jam: A New Legacy, Jungle Cruise, and Hotel Transylvania: Transformania. 

The September-December frame brings other surefire contenders and possibilities: Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time to Die, Halloween Kills, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, Encanto, West Side Story, Spider-Man: No Way Home, The Matrix 4, Sing 2 among them.

Bottom line: there likely won’t be 30 plus $100 million makers in 2021. Yet the eventual number will far exceed what we witnessed in 2020 where multiplexes were a quiet place. Not anymore.

Cruella Box Office Prediction

Disney’s Cruella will try to scare up some box office business over the Memorial Day weekend after being delayed from its original December 2020 release date. The pic casts Emma Stone in the title role of the villainess as seen in the studio’s 1961 animated feature One Hundred and One Dalmatians and in the form of Glenn Close for two live-action flicks in the late 90s and early 00s. Craig Gillespie directs with a supporting cast including Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong.

With a massive reported price tag of $200 million, Cruella hits theaters and Disney Plus premium on the same day. Home viewers will need to shell out $30 for couch watching, similar to Raya and the Last Dragon and the upcoming Jungle Cruise and Black Widow. It’s worth noting that Raya opened to $8.5 million in March under this platform. However, the holiday weekend and the fact that theaters are increasing capacity have set an understandably higher bar for Cruella.

Disney has had major success with their recent live-action remakes of animated classics, from The Lion King to Aladdin to The Jungle Book and Beauty and the Beast and more. Even the lower earners, like Dumbo, started out in the mid 40s. Obviously the dynamic has changed under COVID times. Some families may realize it’s more economical to pay the $30 compared to the cost of hauling the entire brood to the multiplex.

Early word of mouth is quite positive and that should help. I could easily foresee a low to mid 20s rollout for Ms. Stone, her likely to be Oscar nominated costumes, and company.

Cruella opening weekend prediction: $23.7 million (Friday to Monday estimate)

For my A Quiet Place Part II prediction, click here:

A Quiet Place Part II Box Office Prediction

2018: The Year of Emily Blunt

Emily Blunt has had a decade filled with acclaimed performances in high-profile features including Looper, Edge of Tomorrow, Sicario (she sat out its sequel this summer), and The Girl on the Train. In 2018, this rose to an even greater level with a pair of very different titles.

In April, Blunt headlined the horror pic of the year with A Quiet Place directed by her husband John Krasinski. Her role as an expectant mother trying to protect her unborn baby and other children from monsters drew critical raves. The film debuted to a stunning $50 million and took in $188 million domestically.

This month, she took on the iconic role made famous over 50 years ago by Julie Andrews in the Disney sequel Mary Poppins Returns. Reviews were mostly strong for it as well, especially for Blunt’s take on the British nanny. It, too, should leg out to a stateside gross approaching $200 million.

2019 is expected to be a quiet one for the actress while she’ll star alongside Dwayne Johnson in the summer of 2020 with the Mouse Factory’s Jungle Cruise. As for this year, it was anything but quiet for Ms. Blunt.