Box Office Predictions: Christmas Weekend 2013

It’s the most wonderful time of the year and, at multiplexes, by far the most crowded time of the year! On Christmas Day, five pictures enter an already crowded marketplace. They are: Martin Scorsese’s The Wolf of Wall Street, the boxing comedy Grudge Match with Sylvester Stallone and Robert De Niro, Ben Stiller’s fantasy drama The Secret Life of Walter Mitty, martial arts flick 47 Ronin with Keanu Reeves, and the Justin Bieber documentary Believe. You can read my individual posts on all five at the following links:

By my estimates there will be nine – yes, nine – movies that gross double digits over the weekend. And there may well be a fierce battle for #1. In this same holiday weekend last year, The Hobbit: An Unexpected Journey fell only 13% in its third weekend and I expect current #1 The Hobbit: The Desolation of Smaug to fall no further than 20%. This should put it in a neck and neck race with my prediction for Wolf of Wall Street.

Disney’s Frozen stands an excellent chance of gaining audience from last weekend and it too has an outside shot at the top spot. Another title I expect to post gains: Disney’s Saving Mr. Banks which had a rather middling opening this past weekend at $9.3 million but should benefit from positive word of mouth.

Anchorman 2: The Legend Continues had a solid opening ($40 million over five days), but it was at the lesser end of expectations. Still, the holiday time frame should prevent it from suffering a large decline. The same can be said for American Hustle, which started strong out of the gate last weekend with $19.1 million.

One thing is for sure: the film calendar doesn’t get more crowded than this. After that, many things are highly uncertain but here’s my best guesses for the Christmas 2013 Top Ten:

1. The Hobbit: The Desolation of Smaug

Predicted Gross: $25.7 million (representing a drop of 18%)

2. The Wolf of Wall Street

Predicted Gross: $25.4 million ($44.2 million predicted for five-day opening)

3. Frozen

Predicted Gross: $22.1 million (representing an increase of 13%)

4. Anchorman: The Legend Continues

Predicted Gross: $19.6 million (representing a drop of 26%)

5. American Hustle

Predicted Gross: $14.9 million (representing a drop of 22%)

6. Grudge Match

Predicted Gross: $13.9 million ($24.5 million predicted for five-day opening)

7. The Secret Life of Walter Mitty

Predicted Gross: $11.7 million ($19.3 million predicted for five-day opening)

8. 47 Ronin

Predicted Gross: $11.4 million ($17.8 million predicted for five-day opening)

9. Saving Mr. Banks

Predicted Gross: $10.6 million (representing an increase of 15%)

10. The Hunger Games: Catching Fire

Predicted Gross: $7.7 million (representing a drop of 12%)

These predictions would leave Justin Bieber’s Believe out of the top ten and likely in the #12 slot behind the second weekend of Walking with Dinosaurs.

And there you have it! My predictions for Christmas 2013. Of course, I’ll have updates on the blog’s Facebook page throughout the week with final results Sunday. And have yourself a Merry little Christmas, my friends!

Box Office Results: December 20-22

In a result that surprised yours truly, Ron Burgundy and company couldn’t dislodge Gandalf and company from the top spot at the box office in this crowded pre-holiday weekend.

The Hobbit: The Desolation of Smaug remained #1 for the second week in a row with an estimated $31.4 million – exactly on target with my $31.5M projection. Peter Jackson’s middle chapter in the franchise has earned $127.5M in its ten days of release.

This left Anchorman 2: The Legend Continues in the two spot and well below my projected opening. The sequel to the 2004 original made $26.7 million over the Friday to Sunday frame and $40 million since its Wednesday debut. I had it earning $41.9M and $61.2M, respectively, over those time periods. While the opening is decent, this is clearly below my overzealous expectations. Furthermore, audiences seem a bit disappointed with what they’re seeing as they awarded it a B Cinemascore grade, which is rather low.

There was a virtual tie for the #3 spot as Disney’s Frozen took in $19.1 million. I incorrectly had it left out of the top five. Oops. The animated pic has earned $191.5M since its November premiere. David O. Russell’s American Hustle also made $19.1 million, just under my $20.5M projection. This is a solid debut for the critically lauded comedy/drama and its per-screen average was almost identical to that of the Anchorman sequel.

Coming in fifth but well below my estimate was Saving Mr. Banks with Emma Thompson and Tom Hanks. It started out of the gate rather slowly with $9.3 million, way under my $17.1M projection. Banks will count on very low drop-offs over the next few weekends and the chances of that are good with its A Cinemascore grade.

Finally, the animated 3D tale Walking with Dinosaurs was a huge disappointment with an 8th place opening at $7.3 million. I predicted it would earn $18.9M. Oops again. Family audiences are still choosing Frozen over this new offering.

Today on the blog – you’ll see the movie marketplace getting even more crowded as I’ll post predictions for all five features opening Christmas Day: The Wolf of Wall Street, Grudge Match, The Secret Life of Walter Mitty, 47 Ronin, and the Justin Bieber doc Believe. Stay tuned!

Box Office Predictions: December 20-22

As the Christmas season approaches, four high profile pictures enter the marketplace with another five scheduled on Christmas Day. This weekend it’s Anchorman 2: The Legend Continues, American Hustle, Saving Mr. Banks, and Walking with Dinosaurs.

You can read my individual prediction posts on each here:

https://toddmthatcher.com/2013/12/15/anchorman-2-the-legend-continues-box-office-prediction/

https://toddmthatcher.com/2013/12/15/saving-mr-banks-box-office-prediction/

https://toddmthatcher.com/2013/12/15/american-hustle-box-office-prediction/

https://toddmthatcher.com/2013/12/15/walking-with-dinosaurs-box-office-prediction/

If Anchorman 2 were to come in quite a bit below my projection, it could potentially face a battle with this weekend’s champ The Hobbit: The Desolation of Smaug for the #1 spot. However, I do believe Ron Burgundy and company will prevail. Last year in this same weekend, The Hobbit: An Unexpected Journey fell 56% from weekend #1 to #2 and I expect the roughly the same result for Smaug. As for the other three new entries, you’ll notice there’s only a $3.5 million difference between what I believe they’ll debut at. Therefore, these films could easily fluctuate between spots 3-5. Also if any of these newbies were to come in below my projections, it could allow Disney’s Frozen to remain in the top five. Got all that? We shall see how it shakes out, but here’s my predictions for this weekend’s top five:

1. Anchorman 2: The Legend Continues

Predicted Gross: $41.9 million ($61.2 million Wednesday to Sunday)

2. The Hobbit: The Desolation of Smaug

Predicted Gross: $31.5 million (representing a drop of 57%)

3. American Hustle

Predicted Gross: $20.5 million

4. Walking with Dinosaurs

Predicted Gross: $18.9 million

5. Saving Mr. Banks

Predicted Gross: $17.1 million

As always, I’ll have an update on the blog’s Facebook page Saturday with final results on the blog Sunday.

American Hustle Box Office Prediction

With Oscar buzz, an all-star cast, and a hot director – American Hustle bursts into theaters this Friday. It also faces stiff competition from the Anchorman sequel and another awards contender Saving Mr. Banks.

Hustle is the latest project from David O. Russell, who’s last two directorial features have led to Best Picture nominations, seven acting nominations, and three victories. Those films were 2010’s The Fighter and 2012’s Silver Linings Playbook. This crime drama/comedy features alum from both of those pictures – Christian Bale and Amy Adams from Fighter and Bradley Cooper, Jennifer Lawrence, and Robert De Niro from Silver Linings Playbook. Double Oscar nominee Jeremy Renner is also part of the gang.

With an impressive 95% on Rotten Tomatoes, Hustle could be the type of pic that has a decent opening and displays strong legs into January. However, it will face direct competition just five days after its opening with the debut of Martin Scorsese’s The Wolf of Wall Street. Audience reaction to Hustle will be key to how well it holds up in future weekends with the amount of competition it’ll be up against.

As I see it, the low mark for its opening could be in the mid teens. I have a feeling, though, it could premiere in the $20M range. Its marketing campaign has been robust and its stars are well-regarded (doesn’t hurt that Lawrence is headlining the wildly popular Hunger Games franchise). And the awards attention can only help.

Many prognosticators are predicting Saving Mr. Banks will debut higher than this over next weekend, but I’m going the opposite direction and believe Hustle will outshine it for now.

American Hustle opening weekend prediction: $20.5 million