The First Purge Box Office Prediction

The fourth entry in a heavily profitable franchise, The First Purge invades theaters on July 4th. Blumhouse’s action horror series is (as the title suggests) a prequel that shows how all the purgin’ began. This is the first Purge pic not directed by James DeMonaco (though he wrote it) and Gerard McMurray takes over behind the camera. Cast members include Y’Lan Noel, Lex Scott Davis, Joivan Wade, Luna Lauren Velez, and Marisa Tomei.

As with most Blumhouse titles, this franchise has been a low-budget exercise with pleasing returns. 2013’s The Purge opened to $34 million with a $64 eventual domestic gross. 2014’s The Purge: Anarchy made $29.8 million out of the gate and $71 million overall. 2016’s The Purge: Election Year took off with $31.5 million over its three-day July 1-3 debut with $36.1 million when counting its July 4th gross. The total domestic gross was $79 million. Interestingly, each series feature has made more than the one before it in terms of eventual haul.

The First Purge gets a two-day jump on Ant-Man and the Wasp by rolling out on Wednesday. I don’t see any reason why its box office fireworks would simmer down. Considering its five-day premiere, the traditional weekend gross should be in the low to mid 20s with a high 20s or low 30s take when accounting for Wednesday and Thursday.

The First Purge opening weekend prediction: $22.8 million (Friday to Sunday), $31.4 million (Wednesday to Sunday)

For my Ant-Man and the Wasp prediction, click here:

https://toddmthatcher.com/2018/06/26/ant-man-and-the-wasp-box-office-prediction/

Upgrade Box Office Prediction

Blumhouse Productions is out with its latest low-budget flick that hopes to generate high dollar figures when Upgrade debuts next weekend. The sci-fi horror revenge pic comes from director Leigh Whannell, best known for his involvement in the Insidious franchise (including directing its third chapter). Logan Marshall-Green, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Harrison Gilbertson are among the cast. Early reviews have been decent as it currently stands at 73% on Rotten Tomatoes.

Upgrade is slated to open on a rather low 1400 screens and that will limit its potential. I would not anticipate this coming anywhere near the massive successes that Jason Blum and his studio have achieved with titles like the aforementioned Get Out, Split, or Happy Death Day. Instead it appears destined to premiere similar to BH Tilt’s lesser offerings like The Belko Experiment, The Green Inferno, or Incarnate – none of which managed to clear $5 million for their starts.

Upgrade opening weekend prediction: $2.8 million

For my Action Point prediction, click here:

https://toddmthatcher.com/2018/05/23/action-point-box-office-prediction/

For my Adrift prediction, click here:

https://toddmthatcher.com/2018/05/24/adrift-box-office-prediction/

Oscar Watch: BlacKkKlansman

It’s been almost 30 years since the Academy suffered a bit of backlash when Spike Lee’s Do the Right Thing missed the cut of Best Picture nominees. Since then, the writer/director has had critical hits and misses and none of his joints have managed to score a nod for the top prize (including 1992’s acclaimed Malcolm X).

That could finally change as his latest, BlacKkKlansman, was unleashed today at the Cannes Film Festival. It tells the true and amazing story of an African-American cop in the 1970s who infiltrated a chapter of the Ku Klux Klan. John David Washington (son of Lee’s frequent star Denzel) plays the role with a supporting cast that includes Adam Driver, Laura Harrier, Corey Hawkins, Paul Walter Hauser, Harry Belafonte, and Topher Grace as David Duke. Blumhouse Productions (the studio behind last year’s Get Out) distributes with its director Jordan Peele as a producer. The film opens stateside this August.

Early buzz from the French Riviera indicates this is Lee’s strongest, most mainstream, and entertaining and timely movie in some time. It seems destined to receive plenty of attention later this summer.

Could that translate to a Best Picture nomination and one for Lee’s direction? The Cannes attention raises that prospect considerably. As for performances, Washington is getting very positive writeups. The same applies to Driver (playing Washington’s partner) and Grace as the former KKK head. Either one of them could see strong campaigns mounted in Supporting Actor. If I had to guess right now, Blumhouse might focus more on Driver.

Bottom line: BlacKkKlansman was one of the festival’s most eagerly awaited pictures and its unveiling today could lead to months long Oscar chatter.

My Oscar Watch posts will continue…

Truth or Dare Box Office Prediction

Blumhouse Productions and Universal Pictures are hopeful horror fans will be game for Truth or Dare next weekend. Debuting on Friday the 13th, the film puts a scary spin on the time honored contest that we all familiarized ourselves with in our teens. That’s the target audience that it wishes to reach. Jeff Wadlow, who directed KickAss 2, is behind the camera with a cast including Lucy Hale, Tyler Posey, Violett Beane, Hayden Szeto, and Landon Liboiron.

Originally scheduled to premiere on April 27, the pic wisely moved off that weekend when Iron Man, Black Panther, and other Avengers claimed it. However, the current release date poses its own problems as fellow genre title A Quiet Place will be in its sophomore frame and likely still making noise.

That said, Blumhouse has a knack for turning low-budget fright fests into hits. They’ve just come off a banner 2017 that included Split, Get Out, and Happy Death Day. I don’t, however, feel Truth or Dare will manage that trio’s grosses. I’ll estimate a debut in the mid teens range.

Truth or Dare opening weekend prediction: $16.7 million

For my Rampage prediction, click here:

https://toddmthatcher.com/2018/04/03/rampage-box-office-prediction/

2017: The Year of Blumhouse

As 2018 is nearly upon us, today begins an exploration on what and who made a lasting impression on film in 2017. And it does start with a what – in this case, a studio.

Blumhouse Productions, founded by Jason Blum, kicked off in 2009 with found footage hit Paranormal Activity. It was a massive money maker that spawned numerous sequels. From then on, Blumhouse became known for their low-budget horror flicks. This includes the Insidious, Ouija, Purge, and Sinister franchises.

Yet 2017 has marked their banner year. This started immediately in January with M. Night Shyamalan’s comeback pic Split, which debuted to $40 million and earned $138 million overall domestically. Shyamalan will be working with the studio once again with its spin-off/sequel Glass, due in 2019.

The success kept going in February with the release of Jordan Peele’s Get Out. Earning $33 million out of the gate, the acclaimed horror comedy went on to make $175 million. It’s even garnering Oscar buzz, something rare for Blumhouse (a notable exception was 2014’s Whiplash).

In the fall, Happy Death Day premiered to $26 million and $55 million total. Not all of the studio’s offerings landed with audiences this year, including The Belko Experiment, Birth of the Dragon, and Sleight.

Still, there’s little doubt 2017 has offered Blumhouse its most high-profile successes. 2018 will look to replicate the wins with new Purge and Insidious editions and a reboot of the Halloween franchise.

My look back on the winners in 2017 onscreen will continue…

Happy Death Day Box Office Prediction

Timing is sometimes everything at the box office and that factor could boost Happy Death Day to a lively opening. The pic is essentially a horror version of Groundhog Day with a woman waking on the same day that happens to be the date of her demise. Christopher B. Landon, who last made Paranormal Activity: The Marked Ones, directs with a cast made up of relative unknowns including Jessica Rothe and Israel Broussard.

Death comes from Blumhouse Productions, which specializes in low-budget genre flicks. 2017 has been a very happy year for the studio, with fright pic breakouts Split and Get Out. The budget is reportedly just a teeny $5 million. Regarding its release date, it has the benefit of premiering on a Friday the 13th in October (a good month for the genre). It should also help that It is finally slowing down at multiplexes, so genre enthusiasts may be ready for another horror fix.

High teens to possibly low 20s seems reachable here.

Happy Death Day opening weekend prediction: $20.6 million

For my The Foreigner prediction, click here:

https://toddmthatcher.com/2017/10/05/the-foreigner-box-office-prediction/

For my Marshall prediction, click here:

https://toddmthatcher.com/2017/10/05/marshall-box-office-prediction/