It’s Easter weekend at the box office and we have three new pictures opening. There’s The Darkness (The Curse of La Llorona), The Light (Breakthrough), and The Penguins (Penguins). Two of them will attempt to dislodge Shazam! from its two-week perch in the top spot. Yet this holiday frame will likely be known as “the one before Avengers: Endgame opened”. You can peruse my detailed prediction posts on the newcomers here:
The Curse of La Llorona takes place in the Conjuring Cinematic Universe, but it hasn’t really been marketed heavily as such. Therefore I believe it will easily have the lowest debut of the franchise, but still manage to top the charts.
Breakthrough has the potential to do just that with faith-based crowds. I do question whether it can manage to achieve what Heaven Is for Real accomplished five Easter’s ago ($29 million for its five-day gross). Debuting on Wednesday, I’ll say mid teens for the traditional weekend and low 20s when factoring in the extra days.
Penguins is the latest DisneyNature venture. The latest efforts in the series have earned between $4-$5 million for their starts. This opens on Wednesday as well, so I’ll put it a touch under. My $3.5 million Friday to Sunday projection ($5 million five-day) puts this outside my top five.
Shazam! should slide to third after two weeks in first position with Little coming in fourth. As for the five-spot, I’m saying Captain Marvel. It should experience a smaller percentage decline than Hellboy and Dumbo. That could be good enough to take it from sixth to fifth before she joins her superhero pals next weekend in Endgame.
And with that, my take on the holiday weekend:
1. The Curse of La Llorona
Predicted Gross: $20.1 million
Predicted Gross: $16.9 million (Friday to Sunday); $22 million (Wednesday to Sunday)
Predicted Gross: $14 million
Predicted Gross: $7.8 million
5. Captain Marvel
Predicted Gross: $6 million
Box Office Results (April 12–14)
As expected, Shazam! retained its perch on top with $24.4 million, a bit lower than my $28.2 million prediction. The DC tale is sniffing the century mark after ten days with $94 million.
The Regina Hall comedy Little led four newcomers in second with $15.4 million, managing to exceed my $14 million projection.
The story of the weekend was the pitiful performance of Hellboy. The comic book based reboot bombed with just $12 million in third, under my $17.4 million take. This potential franchise pretty much ended before it began.
Pet Sematary was fourth in its sophomore outing with $9.7 million (I said $10.5 million). Total is $40 million.
I incorrectly had Dumbo outside the top five and it made $9.4 million to bring its tally to $90 million.
College romance After was eighth and topped most estimates with $6 million. I was much lower at $3.7 million.
Finally, Laika Animation has its worst opening by a lot. Missing Link, despite positive reviews, couldn’t find an audience. It took in just $5.9 million for ninth. I was considerably higher at $11.7 million.
And that does it for now, folks! Until next time…