The fourth entry in a heavily profitable franchise, The First Purge invades theaters on July 4th. Blumhouse’s action horror series is (as the title suggests) a prequel that shows how all the purgin’ began. This is the first Purge pic not directed by James DeMonaco (though he wrote it) and Gerard McMurray takes over behind the camera. Cast members include Y’Lan Noel, Lex Scott Davis, Joivan Wade, Luna Lauren Velez, and Marisa Tomei.
As with most Blumhouse titles, this franchise has been a low-budget exercise with pleasing returns. 2013’s The Purge opened to $34 million with a $64 eventual domestic gross. 2014’s The Purge: Anarchy made $29.8 million out of the gate and $71 million overall. 2016’s The Purge: Election Year took off with $31.5 million over its three-day July 1-3 debut with $36.1 million when counting its July 4th gross. The total domestic gross was $79 million. Interestingly, each series feature has made more than the one before it in terms of eventual haul.
The First Purge gets a two-day jump on Ant-Man and the Wasp by rolling out on Wednesday. I don’t see any reason why its box office fireworks would simmer down. Considering its five-day premiere, the traditional weekend gross should be in the low to mid 20s with a high 20s or low 30s take when accounting for Wednesday and Thursday.
The First Purge opening weekend prediction: $22.8 million (Friday to Sunday), $31.4 million (Wednesday to Sunday)
For my Ant-Man and the Wasp prediction, click here: