Mack & Rita Box Office Prediction

Diane Keaton headlines the comedy Mack & Rita as the Gravitas Venture title hopes to bring in a female crowd in these late summer box office dog days. Out August 12th, costar Elizabeth Lail is magically transformed into her older self who is played by the legendary Oscar winner. Katie Aselton, who appeared in Keaton’s 2018 hit Book Club, directs and the supporting cast includes Taylour Paige, Simon Rex, Loretta Devine, and Wendie Malick.

The studio would love a Book Club size gross. It delivered just shy of $70 million and a sequel is coming in May 2023. That appears highly unlikely as Rita seems to be flying well under the radar. I have yet to see a theater count and that could alter my projection. I suspect this will be lucky to earn what Keaton’s 2019 dud Poms accomplished which was $5.4 million out of the gate. This may earn about half of that figure.

Mack & Rita opening weekend prediction: $2.6 million

For my Bodies Bodies Bodies prediction, click here:

Bodies Bodies Bodies Box Office Prediction

For my Fall prediction, click here:

Fall Box Office Prediction

Countdown Box Office Prediction

STX Entertainment is hoping that horror fans will spend some time in this Halloween season watching Countdown next weekend. The film (from director Justin Dec) centers on an app that predicts the timeline of people’s demises. The cast includes actors mostly known for TV work – Elizabeth Lail, Jordan Calloway, Talitha Bateman, Tichina Arnold, P.J. Byrne, Peter Facinelli, and Anne Winters.

The techno scare fest could manage to lure in some younger viewers, but many of them could be attending their own costume parties. The final frame of October is traditionally a sluggish one at the box office when newcomers don’t post large debuts. A studio like Blumhouse might be able to market this effectively, but this seems to be generating little heat.

I believe the numbers clock here will stop at just over double digits.

Countdown opening weekend prediction: $10.3 million

For my Black and Blue prediction, click here:

https://toddmthatcher.com/2019/10/17/black-and-blue-box-office-prediction/

For my The Current War prediction, click here:

https://toddmthatcher.com/2019/10/20/the-current-war-box-office-prediction/