Life Itself Box Office Prediction

The ensemble drama Life Itself opens next weekend and it likely faces an uphill battle for eyeballs. Dan Fogelman, best known as creator of NBC’s hit series “This Is Us”, directs. The cast includes Oscar Isaac, Olivia Wilde, Mandy Patinkin, Olivia Cooke, Annette Bening, Antonio Banderas, and Samuel L. Jackson.

Life premiered at the Toronto Film Festival last week to poor reviews and word of mouth. It stands at just 20% on Rotten Tomatoes and the marketing campaign has been lackluster.

Add all that up and this is looking like a major flop that could struggle to hit $5 million.

Life Itself opening weekend prediction: $3.8 million

For my The House with a Clock in Its Walls prediction, click here:

https://toddmthatcher.com/2018/09/11/the-house-with-a-clock-in-its-walls-box-office-prediction/

For my Fahrenheit 11/9 prediction, click here:

https://toddmthatcher.com/2018/09/15/fahrenheit-11-9-box-office-prediction/

Oscar Watch: Life Itself

The film festival season always gives us plenty of Best Picture contenders and potential recipients for the acting categories and elsewhere. There’s also those movies that debut and completely eliminate themselves from contention due to poor reviews. At Toronto, that definitely appears to be the case with Dan Fogelman’s Life Itself (not to be confused with the terrific documentary about Roger Ebert).

Fogelman is most known for creating the hit NBC tearjerker series “This Is Us”. For his second feature film (after the barely noticed Al Pacino led Danny Collins), he’s assembled a cast including Oscar Isaac, Antonio Banderas, Annette Bening, Olivia Wilde, Mandy Patinkin, Olivia Cooke, and Samuel L. Jackson.

Simply put, critical reaction here has been bad, saying it’s manipulative and corny. Bottom line: Life Itself has taken itself out of any awards talk.

The film opens September 21. My Oscar Watch posts will continue…