September 24-26 Box Office Predictions

Marvel’s Shang-Chi and the Legend of the Ten Rings looks to make it a clean sweep at #1 for the month of September this weekend. The only competitor standing in its way is Dear Evan Hansen, the adaptation of the hit Broadway musical. You can peruse my detailed prediction post on it here:

Dear Evan Hansen Box Office Prediction

The fact that Hansen is garnering mixed reviews has me questioning whether it reaches double digits. I’m guessing no and that should put it in the runner-up position behind Rings, which may only drop in the low 30s.

Holdovers will populate the rest of the five as we await some potential October behemoths starting with Venom: Let There Be Carnage and continuing with No Time to Die, Halloween Kills, and Dune.

Until then, expect a rather quiet end to this month at multiplexes. Here’s how I envision the top five:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $14.9 million

2. Dear Evan Hansen

Predicted Gross: $8.6 million

3. Free Guy

Predicted Gross: $4.5 million

4. Cry Macho

Predicted Gross: $2.8 million

5. Candyman

Predicted Gross: $2.5 million

Box Office Results (September 17-19)

Shang-Chi steamrolled the rest of the weak competition in its third frame with $21.6 million. That’s just above my $20.1 million projection as the MCU juggernaut has amassed $176 million thus far with $200 million easily in its sights.

Free Guy dipped a scant 9% for second place in its sixth weekend with $5 million (I said $4.2 million). It has crossed the nine digit mark at $108 million.

The weekend’s top newcomer was Clint Eastwood’s Cry Macho with a ho-hum $4.4 million compared to my more generous $6.4 million estimate. Perhaps its intended older demographic opted to view it on HBO Max or, with its mixed reviews, not at all.

Candyman was fourth with $3.5 million, holding up better than my $2.6 million take. Total is $53 million.

Keeping with the horror theme, Malignant dropped 50% in its sophomore weekend with $2.7 million. That’s decent for its genre and it’s generated plenty of chatter (good and bad) that might have assisted in a curiosity factor. In two weeks, it’s made $9 million. I incorrectly had it outside the top five.

That’s because Gerard Butler’s latest action thriller Copshop (despite a decent critical response) tanked with only $2.3 million in sixth. I went with $4.5 million.

And that does it for now, folks! Until next time…

Dear Evan Hansen Box Office Prediction

The film adaptation of the Tony Award winning musical drama Dear Evan Hansen hits theaters September 24. Directed by Stephen Chbosky (who made the 2012’s acclaimed indie The Perks of Being a Wallflower and 2017’s blockbuster Wonder), Hansen recasts Ben Platt in the title role. The supporting cast features Amy Adams, Julianne Moore, Kaitlyn Dever, and Amandla Stenberg.

Premiering at the Toronto Film Festival, the cinematic version has not garnered the same kudos that it did on Broadway. The Rotten Tomatoes score is 47% and many are griping about Platt (now in his late 20s) portraying a high schooler.

I might be a little more optimistic if Hansen had Oscar vibes going for it, but that’s been silenced by the critics. That said, there is a built-in audience familiar with the play and that could help. The same could have been said for this summer’s In the Heights, which majorly underperformed.

My projection is that this doesn’t quite reach double digits.

Dear Evan Hansen opening weekend prediction: $8.6 million

September 17-19 Box Office Predictions

**Blogger’s Note (09/16): I am revising my prediction for The Eyes of Tammy Faye. It appears to be in more of a limited release than I anticipated so my estimate goes from $3.4 million to $1.7M. That puts it outside of the top five and allows Candyman the five spot.

A trio of newcomers are out Friday, but none stand much of a chance at dethroning Marvel’s sizzling Shang-Chi and the Legend of the Ten Rings. We have Clint Eastwood’s Cry Macho, Gerard Butler’s action thriller Copshop, and the Jessica Chastain led biopic The Eyes of Tammy Faye. You can peruse my detailed prediction posts on each here:

Cry Macho Box Office Prediction

Copshop Box Office Prediction

The Eyes of Tammy Faye Box Office Prediction

I’m not projecting any of the newbies will hit double digits, but I’ll say Eastwood’s latest comes closest. I’m hedging a bit since Macho will stream on HBO Max. However, it should make enough to overshadow Copshop (though Butler has over performed in the past).

The Eyes of Tammy Faye is a tricky one since there’s no screen count available at press time. The pic is garnering Oscar buzz for Chastain. My estimate could fluctuate. For now, I have it in a battle with Free Guy for the four spot.

As mentioned, Shang-Chi should have no issue making it three weeks on top. A low 40s drop might put it just over $20 million.

And with that, my take on the top 5:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $20.1 million

2. Cry Macho

Predicted Gross: $6.4 million

3. Copshop

Predicted Gross: $4.5 million

4. Free Guy

Predicted Gross: $4.2 million

5. Candyman

Predicted Gross: $2.6 million

Box Office Results (September 10-12)

It was a glorious weekend for Shang-Chi as it achieved the best sophomore frame of any feature during COVID. The MCU blockbuster took in $34.7 million, a tad below my $36.4 million prediction. The ten-day is up to an impressive $144 million. While Rings fell short of Black Widow‘s pandemic era best start, it held up considerably better for the follow-up.

Free Guy was second with $5.5 million as it crossed the century mark at $101 million. My projection? $5.5 million!

Despite plenty of internet chatter over the weekend due to its wild twists, James Wan’s horror flick Malignant stalled with audiences (though many may view it on HBO Max). It was third at $5.4 million, falling under my $7.6 million take.

Candyman held the four spot at $4.7 million (I said $5.1 million) as its made $47 million.

Jungle Cruise rounded out the top five with $2.3 million (I was right there at $2.4 million) and it sails in with $109 million overall.

And that does it for now, folks! Until next time…

The Eyes of Tammy Faye Box Office Prediction

**Blogger’s Note (09/16): On the eve of its premiere, it seems this is opening in a more limited fashion than I originally thought. Therefore my estimate is revised down from $3.4 million to $1.7 million.

Fresh off its Toronto Film Festival premiere yesterday, The Eyes of Tammy Faye makes its way to multiplexes on Friday. From director Michael Showalter (best known for The Big Sick), the biopic of televangelist Tammy Faye Bakker is already generating Oscar buzz for Jessica Chastain. Andrew Garfield plays hubby Jim with a supporting cast including Vincent D’Onofrio and Cherry Jones.

Reviews for the film itself are decent (it’s at 70% on Rotten Tomatoes). Eyes is not available on any streaming service. The theatrical only output presents one current challenge for this estimator. I have yet to see a screen count and that makes projecting an opening gross challenging.

I may well revise this prediction when I do see some numbers, but a baseline in the $3-4 million range sounds reasonable at the moment.

The Eyes of Tammy Faye opening weekend prediction: $1.7 million

For my Cry Macho prediction, click here:

Cry Macho Box Office Prediction

For my Copshop prediction, click here:

Copshop Box Office Prediction

Cry Macho Box Office Prediction

Blogger’s Note (09/16): On the eve of its premiere, I’m revising my estimate down from $8 million to $6.4M

At age 91, Clint Eastwood is still averaging about a movie a year and his latest is Cry Macho. The Western themed drama is based on a 1975 novel by N. Richard Nash. The cinematic version has been in development for so long that Burt Lancaster and Roy Scheider were once attached (as was Arnold Schwarzenegger close to 20 years ago).

Per usual, Eastwood directs. He also stars and it marks his first appearance onscreen since 2018’s The Mule. Costars include Dwight Yoakam and Eduardo Minett. As a Warner production, it will also be simultaneously available on HBO Max.

The question is whether fans of the filmmaker will pack theater seats… or will Eastwood mostly be talking to empty chairs? The Mule kicked off to a solid $17.5 million start nearly three years back. It had the advantage of having a higher profile December release date and more buzz.

Older audiences with streaming access may opt to view it at home. It seems a little risky to underestimate the legendary nonagenarian, but I’ll project Macho doesn’t quite reach double digits.

Cry Macho opening weekend prediction: $6.4 million

For my Copshop prediction, click here:

Copshop Box Office Prediction

For my The Eyes of Tammy Faye prediction, click here:

The Eyes of Tammy Faye Box Office Prediction

Copshop Box Office Prediction

Blogger’s Note (09/16): On the eve of its premiere, I’m revising my estimate down from $6.4 million to $4.5M

Open Road Films is hoping that moviegoers stop, drop everything and help open up Copshop to solid numbers when it debuts September 17th. The action thriller from Joe Carnahan is headlined by Gerard Butler. Costars include Frank Grillo and Alexis Louder.

The pic will essentially rely solely on Butler’s star power. He’s often found his niche in the genre. This includes the trilogy where something (be it Olympus, London or Angel) has fallen. There were also low to mid teens starts for Den of Thieves and Geostorm. Butler’s recent Greenland did well on VOD services. On the other hand, 2018’s Hunter Killer only achieved $6.6 million out of the gate.

Butler has shown the ability to get rather generic seeming titles to decent debuts. Copshop hitting double digits wouldn’t be a huge surprise, but I’m thinking a debut more in the Hunter Killer range is the right call.

Copshop opening weekend prediction: $4.5 million

For my Cry Macho prediction, click here:

Cry Macho Box Office Prediction

For my The Eyes of Tammy Faye prediction, click here:

The Eyes of Tammy Faye Box Office Prediction

September 10-12 Box Office Predictions

In the immortal words of Lloyd Christmas: I was way off! I’m speaking of the marvelous performance of Marvel’s Shang-Chi and the Legend of the Ten Rings, which smashed the Labor Day weekend all-time record. We’ll get to that in a second. The major release this weekend is James Wan’s latest horror offering Malignant. My detailed prediction post on it can be found here:

Malignant Box Office Prediction

There’s arguably been an over saturation in the market lately for scary pics. Malignant doesn’t seem to have much heat, but I have to give the reminder that this genre often over performs. I’ll still go with under $10 million and that would be good for second place.

Back to Shang-Chi. The acclaimed 25th MCU entry claimed the second highest COVID era debut (barely behind the other Marvel premiere from 2021 – Black Widow). Scarlett Johansson’s stand-alone title fell a steep 68% in its sophomore frame. I don’t foresee that occurring with Shang-Chi. With an A Cinemascore grade and it not being available on Disney Plus, a mid 50s dip seems more likely as it could foreseeably be #1 for the entire month of September.

Here’s how I see the top 5 shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $36.4 million

2. Malignant

Predicted Gross: $7.6 million

3. Free Guy

Predicted Gross: $5.5 million

4. Candyman

Predicted Gross: $5.1 million

5. Jungle Cruise

Predicted Gross: $2.4 million

Box Office Results (September 3-6)

Mark it down as one of my incorrect forecasts ever. I thought the challenges facing Shang-Chi (COVID and the fact that big movies don’t really come out at this time of year) meant a $58.9 million four-day gross. Whoops. Try $94.6 million! Its $75 million traditional three-day take, as mentioned, is just after the $80 million that Widow made. Simply put, this is another testament that theatrical only can still be a moneymaking venture and that’s music to industry ears. To put it in perspective, the previous Labor Day record was 2007’s Halloween at $30 million. Rings tripled that and then some.

On the flip side, I was a little too generous to the holdovers. Candyman earned $12.5 million in its sophomore frame (a bit under my $13.4 million projection). The horror sequel/reboot, after its better than expected start, is up to $41 million.

Free Guy was third with $11.2 million (I said $14.2 million) and it’s made $94 million as it hurls towards the century mark.

PAW Patrol: The Movie sat in the four spot with $5.3 million compared to my $6.7 million prediction. Tally is $31 million.

Rounding out the top five was Jungle Cruise with $5.1 million. Once again, I went with more at $6.9 million. It has sailed off with $106 million.

And that does it for now, folks! Until next time…

Malignant Box Office Prediction

**Blogger’s Note (09/09): On the eve of its premiere, I’m revising from my prediction down from $10.2 million to $7.6 million**

The drawing power of director James Wan and a horror audience that’s had plenty to watch lately will be put to the test on September 10th with Malignant. The fright fest comes from a genre filmmaker who kickstarted the Saw, Conjuring, and Insidious franchises. Lately he’s been dabbling in other series as he helmed Furious 7 and Aquaman. The cast includes Annabelle Wallis (who starred in the Conjuring spin-off Annabelle), Maddie Hasson, George Young, and Mckenna Grace.

Originally slated for late summer 2020 before its COVID pause, the Warner Bros property will premiere simultaneously on HBO Max. As mentioned, moviegoers have been inundated with scare tactics in the last few months. This includes sequels to A Quiet Place, Escape Room and Don’t Breathe, a third Conjuring, another Purge, and the new Candyman. 

Malignant has a couple of disadvantages. It’s not based on a known property (though one could argue Wan’s original forays into his now well-known franchises weren’t either). The other is the over saturation of the market. My biggest concern is a lack of buzz and its availability at home. That said, horror fans continually demonstrate their willingness to show up.

The previous Conjuring experience also hit HBO when it landed at multiplexes and it took in $24 million. I have a feeling the prognosis for Malignant is that it may earn about half of that figure and maybe a little less.

Malignant opening weekend prediction: $7.6 million

September 3-6 Box Office Predictions

The Labor Day weekend brings us the 25th MCU entry with Shang-Chi and the Legend of the Ten Rings. It should have no trouble dominating the charts over the holiday, but it could also hit the lowest mark (or close to it) as far as openings go for the vaunted franchise. You can peruse my detailed prediction post on it here:

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

Every single Marvel entry has debuted in first place and this will certainly be no different. The Incredible Hulk holds the distinction of smallest start with $55 million. With the extra Monday factored in, my high 50s projection gets Rings just past it. My estimate would also give it the lowest traditional Friday to Sunday beginning.

Could my take be underestimating its potential? Absolutely. Reviews are solid and word-of-mouth should be strong. However, it may have a slight disadvantage due to unfamiliarity of its characters. We are in strange territory for Disney’s most valuable series. Labor Day is usually a time when studios do not release would-be blockbusters. Prior to this, the highest earner premiering picture over the weekend was 2007’s Halloween at $30 million. I wrote all about that here:

Shang-Chi and the Legend of the Labor Day Box Office

One thing that is rather consistent over Labor Day is that the summer holdovers tend to hold steady. In fact, many increase their haul from the previous late August frame. I expect this to hold true for the family fare – Free Guy, PAW Patrol: The Movie, and Jungle Cruise. 

Candyman had a sweet opening (more on that below) and I don’t anticipate it losing 50% of its audience or more like most horror titles do. That is primarily due to the holiday. It could fall to the low teens. If so, it could find itself in a battle for #2 with Free Guy and Ryan Reynolds may have the slight edge. The four spot could be close between Patrol and Cruise. 

With all that, here’s how I have the Friday to Monday Labor Day box office shaking out:

1. Shang-Chi and the Legend of the Ten Rings

Predicted Gross: $58.9 million

2. Free Guy

Predicted Gross: $14.2 million

3. Candyman

Predicted Gross: $13.4 million

4. Jungle Cruise

Predicted Gross: $6.9 million

5. PAW Patrol: The Movie

Predicted Gross: $6.7 million

Box Office Results (August 27-29)

Moviegoers were ready to call out the name Candyman again as the sequel/reboot opened at the most generous end of prognoses at $22 million. That bests my $17.3 million forecast. Nearly hitting its $25 million budget out of the gate, Universal has something to buzz about today. It also made history as Nia DaCosta is the first black woman to direct a #1 debuting feature.

Free Guy was runner-up after two weeks on top with $13.1 million, right on pace with my $13 million prediction. The total is $78 million as it zooms toward the century mark.

PAW Patrol: The Movie was third with $6.6 million (I said $6.1 million) for a decent two-week tally of $24 million.

Jungle Cruise took fourth with $5 million compared to my $4.6 million take. The Disney adventure is perched at $100 million and it’s no accident that the studio announced its sequel today.

Don’t Breathe 2 rounded out the top five with $2.8 million, on target with my $2.7 million projection. The horror sequel has made $24 million overall.

And that does it for now, folks! Until next time…

Shang-Chi and the Legend of the Ten Rings Box Office Prediction

A new group of Marvel cinematic heroes and villains arrives onscreen over Labor Day weekend with Shang-Chi and the Legend of the Ten Rings. The 25th MCU feature (and second of four in 2021) is out in theaters only with Disney choosing not to make it available simultaneously on their streaming service. I have already written a bit about the challenges it faces. They include releasing it during a holiday frame not known for unveiling blockbusters, as well as ongoing COVID related hindrances. You can read that post here:

Shang-Chi and the Legend of the Labor Day Box Office

Destin Daniel Cretton, who’s best known for dramas with Captain Marvel Brie Larson like The Glass Castle and Just Mercy, directs. The cast features Simu Liu, Awkwafina, Meng’er Zhang, Fala Chen, Florian Munteanu, Benedict Wong, Michelle Yeoh, and Tony Leung. You can also expect some villains that have populated previous MCU flicks.

Early word-of-mouth should help. Rings currently sports a strong 92% Rotten Tomatoes rating. That said, there is the possibility that the non-traditional release date and other factors threaten to make this the lowest MCU premiere of the lot. It also doesn’t help that there’s really no familiar characters to draw some viewers out. The same could be said for Guardians of the Galaxy and Black Panther, but they had sizzling buzz that this needs to generate in a hurry (the solid reviews might help).

Shang-Chi will have a posted four-day gross due to the Labor Day holiday (where 2007’s Halloween holds the largest ever debut at $30 million). There’s little question that this should easily eclipse that record. In MCU terms, 2008’s The Incredible Hulk experienced the smallest start at $55 million. That’s followed by 2015’s Ant-Man with $57 million.

The extra day of reported earnings may help. I don’t see this getting anywhere near what Black Widow did ($80 million) at the start of summer. My feeling is that Rings, in its Friday to Sunday financial report, may hold the distinction of having the smallest gross in the MCU franchise. Yet the Monday could push it toward a mid to high 50s take with $60M+ certainly as a possibility.

Shang-Chi and the Legend of the Ten Rings opening weekend prediction: $58.9 million