As the summer box office draws to a close, Universal is hoping nostalgic audiences are ready to go back in the water with a reissue of Jaws. The 1975 classic, which vaulted Steven Spielberg to directorial superstardom, hits approximately 1200 venues over the long Labor Day weekend. This is essentially the picture that created the modern blockbuster. It also spawned three sequels and countless knockoffs.
47 years after it first surfaced, I’m a little skeptical this amasses a big audience (it’s still on cable on a very frequent basis). Just two weeks ago, another Spielberg classic went the IMAX route. E.T.: The Extra-Terrestrial was on nearly 400 screens and made $1 million.
Jaws has the advantage of more screens and an extra day due to holiday. I’ll project that get it just past $3 million. That puts in well below the other Labor Day re-release Spider-Man: No Way Home – The More Fun Stuff Edition.
Jaws opening weekend prediction: $3.1 million (Friday to Monday estimate)
For my Spider-Man: No Way Home – The More Fun Stuff Edition, click here:
After amassing over $800 million at the box office and becoming the third highest domestic grosser of all time, Disney and Marvel are looking to spin more bucks for Spidey on Labor Day weekend. That’s in the form of Spider-Man: No Way Home – The More Fun Stuff Edition. The revamped version contains 11 minutes of additional footage including more of Tobey Maguire and Andrew Garfield donning the spandex alongside Tom Holland.
Over Labor Day 2021, the MCU made a killing when Shang-Chi and the Legend of the Ten Rings took in $94 million over the Monday to Friday frame. In 2022, Hollywood seems to be taking the holiday off. This could allow Marvel to hit #1 again with our webbed heroes. Fun is out on approximately 3000 screens and that wide release could allow for a seventh non-consecutive weekend atop the charts.
That said, I don’t expect this to top $10 million. The, um, less fun (?) iteration is already streaming and has been for some time. I don’t imagine a large audience will turn out for 11 extra minutes.
Spider-Man: No Way Home – The More Fun Stuff Edition opening weekend prediction: $7 million (Friday to Monday estimate)
For my Honk for Jesus. Save Your Soul. prediction, click here:
As the wealthy First Lady and Pastor of a Southern Baptist megachurch, Regina Hall and Sterling K. Brown headline the satire Honk for Jesus. Save Your Soul. After originally premiering at Sundance in January, it’s out in approximately 1800 theaters and streaming on Peacock for Labor Day weekend. Adamma Ebo directs and costars include Austin Crute and Nicole Beharie.
The Focus Features title received mostly positive spins on the festival circuit and the Rotten Tomatoes score stands at 88%. Honk will hope for a solid African-American turnout, but this could have challenges finding parishioners. The most obvious is that the early September holiday weekend is one where moviegoers are often distracted with end of summer activities. I also haven’t seen much of a marketing campaign.
With Jordan Peele serving as executive producer, the answer to whether this gets to even $3 million could be nope.
Honk for Jesus. Save Your Soul. opening weekend prediction: $2.4 million (Friday to Monday prediction)
For my Spider-Man: No Way Home – The More Fun Stuff prediction, click here:
For the first time since May of 2021, we may have a box office outing where no picture tops $10 million. We’re in a bit of a late August spiral as the YA centered vampire tale The Invitation and George Miller’s genie saga Three Thousand Years of Longing debut. You can peruse my detailed prediction posts on them here:
I’m not expecting much out of either. This isn’t a time when studios typically bring out heavy hitters (though it is worth noting that Universal impressed on this same weekend last year with Candyman‘s $22 million haul). I wouldn’t anticipate the newcomers coming anywhere close to that.
My Invitation estimate would give it to #1 spot while Longing could place anywhere from 2-7. I’m thinking #7 is more probable than second as the Tilda Swinton/Idris Elba fantasy seems to be suffering from a quiet marketing campaign.
The runner-up position could be determined by the sophomore drop of current champ Dragon Ball Super: Super Hero, which easily surpassed expectations (more on that below). It’s worth noting that its immediate predecessor Dragon Ball Super: Broly experienced a second frame plummet of nearly 70%. Broly actually premiered on a Wednesday before MLK weekend in 2018. In six days, it took in $22 million (similar to Hero‘s three-day mark). Broly only managed $3 million in weekend #2. I think Hero should surpass that, but don’t be surprised it drops in the low 70s.
If so, Beast could stay in second place if it only loses half its audience. While its B Cinemascore grade isn’t great, the lack of competition could mean it avoids a precipitous fall. Bullet Train, Top Gun: Maverick, and DC League of Super-Pets should all hold solidly and that could place them above Longing.
And with that, here’s how I envision the top 7 looking:
1. The Invitation
Predicted Gross: $8.1 million
2. Beast
Predicted Gross: $5.7 million
3. Bullet Train
Predicted Gross: $5.5 million
4. Top Gun: Maverick
Predicted Gross: $5.2 million
5. Dragon Ball Super: Super Hero
Predicted Gross: $5 million
6. DC League of Super-Pets
Predicted Gross: $4.6 million
7. Three Thousand Years of Longing
Predicted Gross: $4 million
Box Office Results (August 20-22)
As mentioned, it was a bountiful harvest for Dragon Ball Super: Super Hero as the animated Japanese martial arts fantasy crunched an impressive $21 million. That’s well above my $13.2 million projection. These titles are extremely front loaded so expect a sharp downturn, but that’s a terrific gross and we can anticipate plenty more wide openings for these genre titles.
Idris Elba battled a Beast in the form of a lion and the picture opened in line with most estimates. At $11.5 million (I said $11.3 million), it will hope to match its $36 million budget stateside in coming weeks.
Bullet Train was third with $8 million, rising ahead of my $7 million call. The three-week total is $69 million as it hopes to reach nine figures domestically.
Top Gun: Maverick soared to new heights with $5.9 million, a little under my $6.7 million prediction. In its 13th (!) weekend, Maverick surpassed Avengers: Infinity War to become the 6th largest domestic earner of all time. The tally is $683 million as it looks to top Black Panther‘s $700 million next.
Finally, DC League of Super-Pets rounded out the top five with $5.6 million (I went with $5 million). The overall gross after 4 weeks is $67 million.
MGM may need more than three wishes for Three Thousand Years of Longing to become a box office success when it opens August 26th. Based on a 1994 short story “The Djinn in the Nightingale’s Eye” by A.S. Byatt, the reported $60 million production is the latest fantasy from acclaimed filmmaker George Miller. Idris Elba stars as a genie hoping to gain his freedom through an academic played by Tilda Swinton.
Miller hasn’t been behind the camera since 2015’s Mad Max: Fury Road, which landed 10 Oscar nominations and six wins (all tech categories). He’ll be back helming the franchise again with 2024’s Furiosa. This in-between effort premiered at Cannes back in May to mixed reaction. While its visuals were praised, several critics weren’t overly keen on the story. The Rotten Tomatoes score is currently 62%.
Elba is a busy man in the last half of August with Beast debuting the week prior. That survival tale might make more in its second frame than Longing accomplishes in its first.
When the theater count is released, my estimate could fluctuate. Initial projections have this potentially reaching $10 million. I’m not buying it. The awareness factor for it seems low and it generated little buzz with the French festival premiere. This has the feel of a significant flop and the late August placement hardly dispels that possibility. I’m projecting that it might not reach $5 million as Miller’s most ardent supporters could be the only moviegoers turning up.
Three Thousand Years of Longing opening weekend prediction: $4 million
Sony is hoping that horror fans and perhaps a young female audience RSVP for The Invitation when it arrives in theaters August 26th. Taking influence from Bram Stoker’s Dracula novel, Jessica M. Thompson directs. Nathalie Emmanuel, best known for her appearances in the latest Fast and Furious installments, headlines. Costars include Thomas Doherty, Stephanie Corneliussen, Alana Boden, and Hugh Skinner.
Horror flicks have been a bright spot in the COVID era and that includes 2022 (Scream and The Black Phone for example). This one faces challenges. It’s not based on existing IP other than the loose vampire connection. Most importantly, the late August release date is generally seen as a dumping ground for studios.
The Invitation may be fortunate to reach double digits (though that could be good enough for a #1 opening). I’ll say it falls a bit under that mark.
The Invitation opening weekend prediction: $8.1 million
For my Three Thousand Years of Longing prediction, click here:
Blogger’s Update (08/17): Two days before its premiere, I’m revising Beast down from $14.3M to $11.3M. That puts it in second place instead of first with Dragon Ball rising to first.
Survival thriller Beast with Idris Elba and the animated Japanese fantasy sequel Dragon Ball Super: Super Hero will compete for the #1 spot this weekend. It could be a close competition and you can peruse my detailed prediction posts on the newcomers here:
I’m projecting that both will manage a low teens opening and I’m giving Beast an ever so slight edge. Either could over perform, but both could also top out in low double digits. As long as neither falls significantly short of expectations, they should place 1-2.
Bullet Train, after two weeks in first, should fall to 3rd or 4th depending on how well Top Gun: Maverick holds. It’s a safe bet that the latter will hold quite solidly so it could be a stiff competition for third with DC League of Super-Pets rounding out the top five.
Here’s how I see it playing out:
1. Dragon Ball Super: Super Hero
Predicted Gross: $13.2 million
2. Beast
Predicted Gross: $11.3 million
3. Bullet Train
Predicted Gross: $7 million
4. Top Gun: Maverick
Predicted Gross: $6.7 million
5. DC League of Super-Pets
Predicted Gross: $5 million
Box Office Results (August 12-14)
Brad Pitt and the Bullet Train was #1 again with $13.4 million, just shy of my $14.1 million take. The two-week total is $55 million as it is tracking to come in under $100 million domestically when all is said and done.
In a photo finish for second, Top Gun: Maverick achieved another remarkable feat. Rising from sixth to the runner-up position, Tom Cruise’s biggest hit ever (and then some) earned $7 million in its 12th outing. I projected a tad lower at $6.2 million. Sitting at $673 million and #7 all-time stateside, it will eventually get to the #5 slot and overtake Black Panther and Avengers: Infinity War in the coming days.
DC League of Super-Pets was third and it also made $7 million, in line with my $7.2 million prediction. The animated tale has made $58 million in its three weeks of release.
It was a razor thin margin for 4th and 5th with Thor: Love and Thunder barely surpassing Nope. The former made $5.3 million (I was right there at $5.4 million) as the MCU sequel has rung up $325 million.
Nope was fifth and also did $5.3 million, outpacing my $4.2 million guesstimate. Jordan Peele’s effort has made $107 million.
Minions: The Rise of Gru was sixth with $5 million. I went with $5.2 million and it’s amassed $343 million.
#7 was Where the Crawdads Sing with $4 million (I said $4.1 million) with a $72 million overall haul.
Bodies Bodies Bodies couldn’t really capitalize on its impressive NY/LA limited rollout last weekend. Expanding wide, it took in $3.2 million for eighth place. I was a bit more optimistic at $4.4 million. While its per screen average was 2nd in the top 10 behind only Train, look for it to fade quickly.
Elvis was ninth with $2.5 million (I said $2.6 million) as the biopic has shook up $141 million.
The climbing thriller Fall debuted in 10th with $2.5 million. That’s nothing to brag about, but it did come in with better earnings than most prognoses. This includes my own at $1.2 million.
Easter Sunday fell outside of the top ten in 11th with $2.4 million in its sophomore frame (I was on target at $2.5 million). The meager total is $9 million.
Last and least, Diane Keaton’s comedy Mack & Rita was a massive flop in 13th position with $1 million. I gave it too much leeway at $2.3 million. As if that start wasn’t bad enough, it earned a dreadful D+ Cinemascore grade.
Over three and a half years ago, Dragon Ball Super: Broly significantly exceeded expectations stateside. As summer closes out, the follow-up Super Hero hopes to do the same. The martial arts fantasy from Toei Animation is actually the 21st feature in the long running Japanese franchise. Tetsuro Kodama directs.
The pic already did brisk business in its native country when it opened in June. Over the long MLK frame in 2019, Broly got a kickstart to the weekend with a Wednesday bow. In its first two days of release, it captured $10.4 million with a six-day overall haul of over $22 million.
Hero is not slated for a hump day start nor is it premiering over a holiday. That makes comparisons to Broly a little tricky. There’s no doubt that this genre is extremely front loaded and I certainly see it hitting double digits. It could find itself in a battle for #1 with the Idris Elba headlined survival thriller Beast. Both could be competing for some of the same eyeballs. I’ll project $12-14 million is where this lands and that puts it barely behind where I have Beast at.
Dragon Ball Super: Super Hero opening weekend prediction: $13.2 million
Blogger’s Update (08/17): Two days before its premiere, I’m revising Beast down from $14.3M to $11.3M
Idris Elba faces single fatherhood and a murderous lion in the survival thriller Beast when it opens August 19th. It comes from Balthasar Kormakur, who recently directed nature related efforts Everest and Adrift. Costars include Sharlto Copley, Iyana Halley, and Leah Sava Jeffries. The selling point for the Universal Pictures pic is, of course, the big cat hunting Elba and family in the South African setting.
Beast should find itself in position for a #1 opening with Bullet Train in its third weekend. That said, the Japanese animated adventure Dragon Ball Super: Super Hero could certainly give it a run for its money.
Estimates have this as low as $10 million or in the $15 million range. Approaching or slightly exceeding the latter seems more likely as long as buzz is decent (early word-of-mouth is encouraging). Higher teens even seems doable, but I’m not ready to go into that mode as of yet.
Beast opening weekend prediction: $11.3 million
For my Dragon Ball Super: Super Hero prediction, click here:
There’s a trio of pics debuting or expanding this weekend, but they could all find themselves outside of the top five. A24’s slasher comedy Bodies Bodies Bodies hopes to build on its impressive NY/LA limited release while the Diane Keaton comedy Mack & Rita and survival thriller Fall premiere. You can peruse my detailed prediction posts on them here:
Both Bodies and Fall are expected to hit around 1200 screens. That’s low and limits their range. Let’s start with Fall as its lack of promotion could find it failing to even make $1 million. I’m projecting $1.2 million and that obviously leaves it well outside the high five (and ten for that matter).
Bodies is a bit tougher to figure out. In six venues in our nation’s two largest cities, it took in a robust per screen average of nearly $40k. Yet as I mentioned in my individual post, I’m skeptical that this plays well in the middle of the country. My $4.4 million estimate also leaves it on the outside looking in.
Mack & Rita also seems to be suffering from lack of awareness. I’m only going with $2.3 million as this should come and go in multiplexes quickly.
With the newcomers out of the way, that leaves holdovers to talk about. Sony’s Bullet Train with Brad Pitt opened right on track with reasonable expectations (more on that below) and it should have no trouble remaining in the top spot again. With minimal competition, it could slide in the mid 40s in the best case scenario. That said, if you look at action titles of early August past, a drop in the low 50s to mid 50s seems just as likely. DC League of Super-Pets should stay in second… with a caveat.
If Top Gun: Maverick continues percentage drops in the teens (and there’s no reason to think it won’t), it should re-enter the top 5. Nope could drop out altogether with Thor: Love and Thunder and Minions: The Rise of Gru battling it out for the 4 spot alongside Bodies Bodies Bodies. There’s even a chance Maverick could go from #6 to #2.
Here’s how I see the charts playing out and I’ll expand it to a top ten this time around:
1. Bullet Train
Predicted Gross: $14.1 million
2. DC League of Super-Pets
Predicted Gross: $7.2 million
3. Top Gun: Maverick
Predicted Gross: $6.2 million
4. Thor: Love and Thunder
Predicted Gross: $5.4 million
5. Minions: The Rise of Gru
Predicted Gross: $5.2 million
6. Bodies Bodies Bodies
Predicted Gross: $4.4 million
7. Nope
Predicted Gross: $4.2 million
8. Where the Crawdads Sing
Predicted Gross: $4.1 million
9. Elvis
Predicted Gross: $2.6 million
10. Easter Sunday
Predicted Gross: $2.5 million
11. Mack & Rita
Predicted Gross: $2.3 million
Box Office Results (August 5-7)
Bullet Train came in right where I thought it would with $30 million (my call was $29.7 million). While it certainly didn’t exceed expectations, it’s a perfectly decent opening and its overseas grosses are solid. The B+ Cinemascore indicates a somewhat fair-weather reaction so it’s worth monitoring how it holds up. As mentioned, the lack of competition should help.
DC League of Super-Pets had a stiffer sophomore fall than I anticipated with $11 million compared to my $13.6 million take. The two-week total is a muted $44 million.
Nope saw a drop of over 50% once again with $8.5 million, in range with my $8.1 million prediction. The three-week tally is approaching nine digits at $97 million.
Thor: Love and Thunder was fourth at $7.7 million (I said $8.3 million) as the MCU sequel became the highest pic in the franchise by eclipsing 2017’s Ragnarok. Total is $316 million.
Minions: The Rise of Gru rounded out the top five with $7.1 million (I went with $6.9 million) for a $334 million haul.
Finally, the Jo Koy comedy Easter Sunday struggled in its start in 8th place with $5.4 million, just under my $5.6 million estimate.
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