It’s nice to have a trailer that’s inspired countless memes – mainly from its demented title character doll busting creepy dance moves. M3GAN is the first wide release of 2023 and it appears poised to start the year off on a profitable note. The sci-fi horror pic comes from director Gerard Johnstone with a screenplay by Malignant scribe Akela Cooper. Jason Blum and James Wan serve as producers as the Blumhouse label looks to have another buzzy hit. Allison Williams headlines the cast and she’s no stranger to moneymaking fright fests that open early in the calendar year (2017’s Get Out). The supporting players include Violet McGraw, Ronny Chieng, and Brian Jordan Alvarez.
With a marketing campaign showcasing the alarming and humorous robotic pal, M3GAN may open on pace with other hit genre pics of recent times. I could see it debuting somewhere in between the $30 million from last January’s Scream reboot and the near $23 million that Smile took in during the fall. That’ll be enough to produce smiles and screams of joy for Universal.
M3GAN opening weekend prediction: $24.8 million
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