One of the big question marks entering into the crowded Christmas holiday season is how The Secret Life of Walter Mitty will perform at the box office.
Ben Stiller directs and stars in the fantasy themed drama, which is loosely based on a 1947 Danny Kaye picture of the same name. Walter Mitty has been in development for nearly two decades. During that time period, various directors and actors were attached to the project including Steven Spielberg, Ron Howard, Gore Verbinski, Jim Carrey, Owen Wilson, Mike Myers, and Sacha Baron Cohen. Eventually it turned into a vehicle for Mr. Stiller, making his first directorial effort since 2008’s Tropic Thunder. Kristin Wiig and Sean Penn are among the costars.
At one time, Mitty was seen as a potential awards contender but the reviews have ended that prospect. The pic has generated mixed reviews and stands at a troubling 42% on Rotten Tomatoes. As has become a theme in my Christmas box office predictions, the high amount of competition is a factor in my estimate. This picture is going for an adult audience and there’s The Wolf of Wall Street and American Hustle out there. Those seeking a film with comedic elements may look to Anchorman 2 or Grudge Match. There’s also Saving Mr. Banks, which I anticipate will perform well in its second weekend after a rather soft debut. This all leads to me to believe that Mitty, coupled with its middling reviews, could get somewhat lost in the holiday shuffle.
I’m not convinced the pic’s marketing campaign has been successful in drawing significant audience interest for it. Mitty may struggle to reach $20 million over the five-day holiday time period.
The Secret Life of Walter Mitty box office prediction: $11.7 million (Friday-to-Sunday), $19.3 million (Wednesday-to-Sunday)
For my prediction on The Wolf of Wall Street, click here:
https://toddmthatcher.com/2013/12/22/the-wolf-of-wall-street-box-office-prediction/
For my prediction on Grudge Match, click here:
https://toddmthatcher.com/2013/12/22/grudge-match-box-office-prediction/
For my prediction on 47 Ronin, click here:
https://toddmthatcher.com/2013/12/22/47-ronin-box-office-prediction/
For my prediction on Justin Bieber’s Believe, click here:
https://toddmthatcher.com/2013/12/22/justin-bieber-believe-box-office-prediction/