The Smurfs make their return to the multiplex this Wednesday in Smurf 2: Smurf Harder, the eagerly awaited sequel to the 2011 hit. OK, it’s just called The Smurfs 2.
The original from two summers ago, based on the popular animated series, grossed $35.6 million in its opening three-day weekend and went on to earn an impressive $142 million domestically. This time around, Sony has decided to open the pic on a Wednesday, banking on a solid five-day gross. This strategy didn’t work out so great for the summer’s last kids flick, Turbo, which has posted fairly lackluster numbers.
The only question here is: did family audiences like the original enough for the sequel to receive robust business? The answer is probably yes. A five-day gross of over $40 million would not be surprising, but I’ll predict it goes just a bit below that. Still, The Smurfs 2 should earn enough dough for the inevitable sequel, Smurf Hard with a Vengeance.
The Smurfs 2 opening weekend prediction: $25.7 million (Friday to Sunday) and $38.2 million for the five-day opening
For my prediction on this week’s other newcomer, 2 Guns with Denzel Washington and Mark Wahlberg, click here:
https://toddmthatcher.wordpress.com/2013/07/28/2-guns-box-office-prediction/
That film, by the way, features no Smurfs that I’m aware of.
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