The Heat Box Office Prediction

We’ve seen countless male buddy cop comedies over the last few decades, but this weekend at the box office, we have something different. Sandra Bullock and Melissa McCarthy headline the female buddy cop comedy The Heat, from Bridesmaids director Paul Feig.

The picture was pushed back from its original April release date to a higher profile June summer slot. That’s actually a good sign that the studio is confident they have a hit on their hands. They’re probably right.

With a modest reported $43 million budget, The Heat features the very well-liked Bullock and McCarthy, who is on fire at the box office right now. In February, McCarthy’s Identity Thief (which received mostly negative reviews) debuted to a fantastic $34.5 million. It would stand to reason that this film, with its added star power of Bullock, would debut above that.

Another feather in the cap: this is just about the only title out there targeting a female audience. That worked out beautifully for May’s The Great Gatsby, which scored a $50 million debut. The prospect of The Heat reaching that number is certainly possible.

Ultimately, I feel it will debut somewhere between Thief and Gatsby. We have a very real race between whether this or the weekend’s other newcomer, White House Down, debuts higher. My prediction for its competitor can be found here:

https://toddmthatcher.wordpress.com/2013/06/23/white-house-down-box-office-prediction/

I believe girl power will win out over Mr. Tatum and Mr. Foxx over the weekend. By my prediction, The Heat will outdo its own budget in its first weekend.

The Heat opening weekend prediction: $44.7 million

 

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