This Trailer Is Jay-Z and Kanye Approved

Apparently, if you want people to like your movie trailer nowadays, the secret is to put a Jay-Z or Kanye West song in it. Or a Jay-Z/Kanye collaboration.

I first noticed when Kanye’s “Jesus Walks” played in the Jarhead trailer:

Then Kanye’s song “Power” played in the trailer for The Social Network:

and Limitless:

I guess they needed Jay-Z to get in on the Bradley Cooper movie trailer action, too – so here is Jay-Z track “Reminder” in the Hangover II teaser.

The makers of Safe House must have figured two is better than one, so their trailer features the collaboration “No Church in the Wild”.

Not to be out done, the makers of next year’s Great Gatsby liked that particular song too.

Jay-Z’s solo work got some attention. His “Beware of the Boys” is featured in The Dictator trailer:

And “Oh My God” is played in next year’s Gangster Squad trailer:

And his song “Brooklyn Go Hard” is featured in next year’s Jackie Robinson biopic 42:

That’s NINE movies in the last few years. I’m a big fan of both artists and must admit that I thought the trailer for Safe House was so good (in no small part because of the music) that it was a big letdown when I actually saw it.

Movie studios research the hell out of what works in trailers and I guess Jay and Kanye test through the roof. So don’t be surprised if “Big Pimpin” is blaring through the Hunger Games sequel teaser in a few months.


This post was written in October 2012 and we’ve got, yes, a couple more Kanye-centric trailer. There’s his track “Runaway” featured in The Hangover Part III trailer:

And – possibly the best yet – the Yeezus track “Black Skinhead” from Martin Scorsese’s The Wolf of Wall Street:

I’ll update more as they come…

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