August 30-September 2 Box Office Predictions

Sci-fi horror pic AfrAId and political biopic Reagan are two newcomers working hard to attract viewers over Labor Day weekend, but it should be holdovers shining atop the box office hill. My detailed prediction posts on the newcomers can be accessed here:

Over the four-day frame, I don’t believe either fresh flick will manage to hit double digits. As an aside, there are other newbies out like 1992 with Tyrese Gibson and the late Ray Liotta and Slingshot with Casey Affleck and Laurence Fishburne. There’s also the family sports tale You Gotta Believe. I didn’t do individual write-ups on this trio as I have a tough time envisioning any of them approaching the top five (or top 8 for that matter). If any of them have a shot of surprising, maybe Believe does but I wouldn’t count on it.

AfrAId from Blumhouse should be the best performer of the debuts. That still could mean only high single digits for a third place showing at best or fourth or fifth.

How Reagan rolls out is a big question mark. With Dennis Quaid as the 40th POTUS, it might over perform if conservatives come out in force. I’m skeptical and my mid single digits take puts it outside the high five.

The seasonal leftovers usually have small percentage drops over this holiday frame from Friday to Monday. I would anticipate that Deadpool & Wolverine, Alien: Romulus, and It Ends with Us will maintain spots 1-3. Faith-based drama The Forge nabbed an A+ Cinemascore this past weekend and should hold steady (same goes for Blink Twice). That could mean both earn more than Reagan.

Here’s how I have it shaking out and we’ll do a top 8 forecast as the summer season closes out. These are Friday to Monday estimates:

1. Deadpool & Wolverine

Predicted Gross: $18.3 million

2. Alien: Romulus

Predicted Gross: $13.7 million

3. It Ends with Us

Predicted Gross: $10.2 million

4. AfrAId

Predicted Gross: $7.4 million

5. Twisters

Predicted Gross: $6.8 million

6. Blink Twice

Predicted Gross: $6.3 million

7. The Forge

Predicted Gross: $6.2 million

8. Reagan

Predicted Gross: $5.6 million

Box Office Results (August 23-25)

Deadpool & Wolverine clawed its way back to the #1 slot after a week away. The MCU behemoth took in $18.3 million in its fifth week, in range with my $19.2 million prediction. It is up to $577 million total.

Alien: Romulus slid precipitously to second in its sophomore outing. Down 61%, the gross was $16.3 million (a bit under my $17.8 million call) for $72 million thus far.

It Ends with Us stayed in third with $11.6 million, a tad shy of my $13.4 million projection. The three-week haul is $120 million.

A trio of newcomers generally underwhelmed. Blink Twice fared best in fourth at $7.3 million. That doesn’t match my $8.5 million estimate though it’s an OK result considering the reported $20 million price tag.

The Forge was fifth at $6.6 million and that’s on target with my $7.1 million prediction. As mentioned, it should hold well considering the Cinemascore grade.

Finally, The Crow didn’t fly with viewers. The reboot tanked in 8th place with just $4.6 million. I was kinder at $7.4 million.

And that does it for now, folks! Until next time…