August 8-10 Box Office Predictions

Freakier Friday looks to rule the whole weekend while critically lauded horror pic Weapons and family fantasy Sketch from Angel Studios also debut. You can peruse my detailed prediction posts on the trio of newcomers here:

Jamie Lee Curtis and Lindsay Lohan reprise their roles from the 2003 body swap remake Freaky Friday in Freakier Friday. An absence of female driven material over the summer and goodwill towards the predecessor should mean an #1 premiere and I’m projecting low 30s (barring a feasible Weapons over performance).

Weapons should be in line for a runner-up start with encouraging word-of-mouth and effective trailers. High 20s or possible more seems achievable.

As for Sketch, it’s getting solid initial reviews. However, distributor Angel has stalled with their output lately. While I think it could have the capacity to surprise, my $3.9 million estimate from Friday to Sunday and $5.8 million prediction when counting its Wednesday and Thursday numbers would put it outside of the top five (likely in 8th).

Let’s talk holdovers. The Fantastic Four: First Steps fell considerably more than I assumed in its sophomore frame (more on that below). For the third go-round, a 50-52% drop is probably what we’ll see. The dips shouldn’t be as pronounced for The Bad Guys 2 or The Naked Gun in their second weekends. I’ll say mid to high 30s for the former and 40% for the latter.

Here’s how I envision the top 5 shaking out:

1. Freakier Friday

Predicted Gross: $32.5 million

2. Weapons

Predicted Gross: $28.8 million

3. The Fantastic Four: First Steps

Predicted Gross: $18.9 million

4. The Bad Guys 2

Predicted Gross: $13.6 million

5. The Naked Gun

Predicted Gross: $10 million

Box Office Results (August 1-3)

I wrongly thought The Fantastic Four: First Steps would experience a low 50s decline similar to Superman from a couple weeks back. Yet Marvel’s 37th feature tumbled 67% to $38.6 million compared to my far more generous $50.6 million take. The studio can’t love that though it should level off this coming weekend to around 50% (similar to what Thor: Love and Thunder dropped after its high 60s fall).

Two high-profile newbies couldn’t match my projections. DreamWorks Animation’s sequel The Bad Guys 2 was second with $21.9 million. That’s a bit under what its 2022 predecessor managed and I thought it would do a bit over at $28.1 million.

The Naked Gun reboot with Liam Neeson had critics on its side, but still opened on the lower end of its expected range at $16.8 million in third. I had it pegged at $22.3 million. Paramount is hoping for decent legs throughout August.

Superman was fourth with $13.7 million (I said $13.5 million) as the DC reboot has amassed $316 million after four weeks.

Jurassic World Rebirth rounded out the top five with $8.7 million, a tad ahead of my $7.6 million call. After five weeks, it is roaring with $317 million.

Finally, body horror tale Together with Dave Franco and Alison Brie was sixth with $6.7 million from Friday to Sunday and $10.8 million since its Wednesday bow. That’s on pace with my respective predictions of $7 million and $10.2 million.

And that does it for now, folks! Until next time…

August 1-3 Box Office Predictions

While The Fantastic Four: First Steps looks to ride a wave of solid buzz to a second weekend atop the charts, three new releases will jockey for position. We have animated sequel The Bad Guys 2, comedy franchise reboot The Naked Gun, and the Dave Franco/Alison Brie body horror experience Together premiering. You can peruse my detailed prediction posts on the trio here:

Unless The Bad Guys 2 significantly underperforms or The Naked Gun really fires on all cylinders, it should manage a runner-up debut. I’m projecting high 20s which would improve on its 2022 predecessor’s mid-twenties rollout.

The Naked Gun is the biggest question mark of the weekend. While nostalgia could propel it to better than anticipated numbers, series unfamiliarity among younger patrons could hinder it. The range is wide as I see the floor in the teens with breakout potential putting it in second place. My lower 20s compromise means a commendable third place.

Together is at 99% on Rotten Tomatoes, but horror fans have had plenty to feast on recently. My higher single digits estimate (and low double digits when factoring in its Wednesday bow) might put it in a face-off for fifth with the fifth weekend of Jurassic World Rebirth.

As mentioned, The Fantastic Four: First Steps should have no trouble staying in 1st. A mid to high 50s decline would be a bit more than the 53% experienced by Superman. Speaking of Supes, a fourth weekend decline close to 50% should mean fourth place.

Here’s how I see the top 6 shaking out:

1. The Fantastic Four: First Steps

Predicted Gross: $50.6 million

2. The Bad Guys 2

Predicted Gross: $28.1 million

3. The Naked Gun

Predicted Gross: $22.3 million

4. Superman

Predicted Gross: $13.5 million

5. Jurassic World Rebirth

Predicted Gross: $7.6 million

5. Together

Predicted Gross: $7 million (Friday to Sunday); $10.2 million (Wednesday to Sunday)

Box Office Results (July 25-27)

MCU’s 37th feature yielded its 37th #1 in a row as The Fantastic Four: First Steps made $117.6 million. It came close to Superman‘s start, falling short by just over $7 million. The critically appreciated reboot also couldn’t match my $122.4 million prediction. This is still a nice start while not getting to the rosiest of projections.

Superman dropped to second with $24.8 million, flying under my $28 million call. DC’s reboot (that word is popular with this summer’s crop) is nearing $300 million with $289 million in its coffers after three weeks.

Jurassic World Rebirth did cross that threshold with $13.2 million more in weekend #4, in line with my $13.6 million projection. The tally is $301 million.

Other holdovers were in close range with my guesstimates. F1 was fourth with $6.3 million (I said $6.7 million) for five-week earnings of $165 million.

Smurfs rounded out the top five with $5.4 million (I went with $5.5 million). The animated, yes, reboot has brought in a sleepy $22 million in two weeks.

I Know What You Did Last Summer was sixth with $5.2 million (I said $5.3 million) for $23 million in its ten days of release.

And that does it for now, folks! Until next time…

Together Box Office Prediction

Real-life spouses Dave Franco and Alison Brie are fictional spouses growing a little too close for comfort in the body horror tale Together, out July 30th. It marks the directorial debut of Michael Shanks (who also scripts) and the Neon distributed release generated significant buzz after its Sundance bow.

Together currently has bragging rights with a rare 100% Rotten Tomatoes score and that’s helpful for the TV spots. Metacritic is at 76. Neon hopes this brings in genre audiences like their unexpected hit Longlegs did last summer. That critically appreciated pic surprised prognosticators with a $22 million start.

I don’t anticipate Together will see that kind of premiere. I do anticipate it will outdo the $5.3 million opening of Neon offering Immaculate last spring. Since it kicks off on a Wednesday, I’ll say a higher single digits bow over the traditional weekend with around $10 million for the five-day is the call.

Together opening weekend prediction: $7 million (Friday to Sunday); $10.2 million (Wednesday to Sunday)

For my The Naked Gun prediction, click here:

For my The Bad Guys 2 prediction, click here:

Oscar Predictions: Together

The body horror genre had its awards breakout last year via Coralie Fargeat’s The Substance. After its January unveiling at Sundance, could Together generate attention from voters? Starring real-life married couple Alison Brie and Dave Franco, it marks the directorial debut of Michael Shanks (who also scripts).

The exploration of codependence made a splash in Park City months ago. Hitting theaters on July 30th, the Rotten Tomatoes score is a perfect 100% (with almost 50 reviews in) with 76 on Metacritic. I probably would’ve discounted its prospects before The Substance nabbed five nods. Together is likely still a long shot for Academy attention. If it can contend anywhere, look to Original Screenplay. However, that race is already packed with potential players. Perhaps more importantly, distributor Neon will have its hands full with Sentimental Value and It Was Just an Accident. My Oscar Prediction posts will continue…