Atomic Blonde Box Office Prediction

Blogger’s Note (07/23): I am revising my estimate down from my original projection to a high teens debut.

Charlize Theron is in her second high-profile action flick of 2017 as Atomic Blonde hits theaters next weekend. The Oscar winner plays an MI6 agent teamed up with James McAvoy. The spy thriller costars John Goodman, Sofia Boutella, and Toby Jones and is directed by John Wick‘s David Leitch.

Blonde premiered this spring at the South by Southwest Festival to solid word-of-mouth and reviews have been mostly pleasing as it stands at 78% on Rotten Tomatoes. Theron appeared in this spring’s The Fate of the Furious and McAvoy is fresh off his blockbuster starring role in Split. 

Shot for a meager $30 million, the pic should have no trouble being a profitable venture for its studio. It could reach close to its budget in the first weekend, though I’ll estimate it falls a bit under that in the mid 20s. That may mean a debut in third place behind The Emoji Movie and the second weekend of Dunkirk, depending on how that opens on Friday.

Atomic Blonde opening weekend prediction: $18.6 million

For my The Emoji Movie prediction, click here:

https://toddmthatcher.com/2017/07/19/the-emoji-movie-box-office-prediction/

Morgan Box Office Prediction

The science fiction thriller Morgan hits theaters over Labor Day weekend. Directed by Luke Scott – scion of Ridley (you know, the guy who made Alien and Blade Runner) – the pic centers on a young girl who’s developed in a lab and obtains super human qualities. When she starts to cause trouble, all sorts of “stranger things” (so to speak) begin happening.

Ridley executive produces his son’s first feature and the cast features Kate Mara, Anya Taylor-Joy, Toby Jones, Rose Leslie, Boyd Holbrook, Michelle Yeoh, Jennifer Jason Leigh, and Paul Giamatti. This is unlikely to make an impression with audiences like the aforementioned classics of the elder Scott’s resume.

Morgan is debuting on the holiday weekend least known for producing hits. This is a historically slow time at the box office where newbies often struggle to achieve anything above low double digits. I believe that will hold true here with a four-day haul reaching just that.

Morgan opening weekend prediction: $9 million (Friday to Sunday), $10.6 million (Friday to Monday)

For my The Light Between Oceans prediction, click here:

https://toddmthatcher.com/2016/08/24/the-light-between-oceans-box-office-prediction/