The Super Mario Bros. Movie is out tomorrow and looks to rule the Easter holiday frame. While big money is about to flow through the pipeline, reviews are more of the mixed variety. The Illumination Entertainment animated production of the Nintendo property sits at 56% on Rotten Tomatoes.
This is the 13th feature from the studio. Of the previous dozen, only one (2013’s Despicable Me 2) has managed a Best Animated Feature mention. Illumination’s titles generate coins, but not nominations. That doesn’t look to change with Mario and Luigi’s new adventure. My Oscar Prediction posts will continue…
Blogger’s Update (04/05): I am revising my estimate for Mario slightly up from $92.6M for the three-day to $98.6M and from $128.7M for the five-day to $137.7M
The Easter weekend starts early with Illumination Entertainment’s The Super Mario Bros. Movie and Ben Affleck’s sports drama Air rising in multiplexes on Wednesday. My detailed prediction posts on the newcomers can be accessed here:
It’s Mario that should have no trouble ruling the holiday frame. Coming from the studio behind the massive Despicable Me, Minions, and Sing franchises, this is likely to spawn another one. I’ve got it topping $90 million for the traditional Friday to Sunday portion and falling just shy of $130 million during its first five days.
Air could certainly exceed forecasts with its strong reviews and frequent promotion during the March Madness tournament. I’m projecting a low double digits output for the three-day and high teens for the five. The Friday to Sunday take would place it fourth. Expect it to have sturdy holds in subsequent weekends.
Dungeons & Dragons: Honor Among Thieves may see a mid to high 50s dip in its sophomore frame while John Wick: Chapter 4 might experience a high 40s to 50% percentage drop. That would mean they fall a spot to 2nd and 3rd, respectively.
After a slightly better than anticipated beginning, His Only Son could take advantage of the Easter weekend with a l0w 30s slide for fifth.
Here’s how I see it playing out:
1. The Super Mario Bros. Movie
Predicted Gross: $98.6 million (Friday to Sunday); $137.7 million (Wednesday to Sunday)
2. Dungeons & Dragons: Honor Among Thieves
Predicted Gross: $16.8 million
3. John Wick: Chapter 4
Predicted Gross: $14.6 million
4. Air
Predicted Gross: $12.7 million (Friday to Sunday); $18.9 million (Wednesday to Sunday)
5. His Only Son
Predicted Gross: $3.8 million
Box Office Results (March 31-April 2)
Dungeons & Dragons: Honor Among Thieves matched or barely surpassed most prognostications with $37.2 million for the gold. That’s beyond my $32.7 million call. It’s a decent opening though not spectacular considering the reported $150 million budget (minus promotion). Factoring in overseas earnings, however, it might still spawn a franchise.
John Wick: Chapter 4 was second after its series best start. Down an understandable 62% at $28.3 million (I went a little higher at $31.5 million), the ten-day haul is $123 million.
Faith-based drama His Only Son, on less than 2000 screens, managed a sturdy $5.5 million (I was lower at $3.8 million). As mentioned, this may experience the lowest decline of the holdovers coming up.
Spots 4-6 were holdover sequels with Scream VI in fourth at $5.3 million compared to my $4.2 million projection. The tally is nearly at nine digits with $98 million.
Creed III was fifth with $5 million (I said $4.6 million) to bring its total to $148 million.
Shazam! Fury of the Gods was sixth at $4.6 million, in line with my $4.3 million forecast for a lowly $53 million (which is was its 2019 predecessor opened with).
Check out my podcast where I talk all things box office by searching “Movies at the Speed of Speculation” at your favorite podcasting engine…
Amazon Studios hope adults are going for a night on the town when Air debuts on Wednesday, April 5th. The fifth directorial feature from Ben Affleck recounts the risky decision by Nike to develop a shoe based around an NBA rookie named Michael Jordan. SPOILER: It turned out well. Ben’s Good Will Hunting cowriter Matt Damon, as salesman Sonny Vaccaro, joins his pal Affleck (who plays company cofounder Phil Knight). The ensemble cast includes Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, Matthew Maher, and real life married couple Viola Davis and Julius Tennon as MJ’s parents.
Solid buzz greeted the project when it debuted at South by Southwest. Air sports a 97% Rotten Tomatoes score and it could even be an awards player several months down the road. Adult dramas have faced a tough road recently though A Man Called Otto was a 2023 bright spot in the genre.
The connection to MJ and the star power could give this a lift over the five-day Easter frame. Amazon chose to go full theatrical and not simultaneously release on their streaming service. That is a vote of confidence and TV ads have played frequently during March Madness (in addition to a Super Bowl slot).
Some parents with 80s nostalgia might be distracted taking their kiddos to The Super Mario Bros. Movie. Yet I’ll say this manages to top $10 million over the traditional three-day with mid to high teens for the extended holiday.
Air opening weekend prediction: $12.7 million (Friday to Sunday); $18.9 million (Wednesday to Sunday)
For my The Super Mario Bros. Movie prediction, click here:
Blogger’s Update (04/05): I am revising my estimate slightly up from $92.6M for the three-day to $98.6M and from $128.7M for the five-day to $137.7M
Universal and Illumination hopes The Super Mario Bros. Movie earns a lot of coinage when it debuts Wednesday, April 5th. The animated adaptation of the wildly influential and popular Nintendo game (and numerous spin-offs) comes from the Teen Titans! Go team of Aaron Horvath and Michael Jelenic. Chris Pratt and Charlie Day voice the iconic Mario and Luigi with Anya Taylor-Joy as the Princess. Other performers behind the mic include Jack Black, Keegan Michael-Key, Seth Rogen, Fred Armisen, Sebastian Maniscalco, and Charles Martinet (who voiced the plumbers in the original 80s game).
Given how huge this property has been for decades, the lack of cinematic treatments is a little surprising. Nintendo, however, is leery of licensing for adaptations. That might have something to do with 1993’s Super Mario Bros,, the live-action version with Bob Hoskins, John Leguizamo, and Dennis Hopper that critics scorched. It bombed upon arrival that summer when the Jurassic dinosaurs ruled the season.
It’s probably a safe assumption that Illumination won’t drop the ball with the moneymaking potential of this franchise. They’ve repeatedly proven their moneymaking abilities with the Despicable Me and Sing series and more.
Arriving over the five-day Easter holiday, Mario should capitalize on youngsters being out of school and the adults who owned the various iterations of the game attending. This is one “kid’s pic” where many of the parents will be cool with tagging along.
Over the Wednesday to Sunday frame, I believe $100 million plus could be in the pipeline. It might even get to nine digits over the traditional weekend.
The Super Mario Bros. Movie opening weekend prediction: $98.6 million (Friday to Sunday); $137.7 million (Wednesday to Sunday)
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