Rings Box Office Prediction

After nearly 12 years, that creepy contortionist Samara and that deadly videotape returns to the silver screen when Rings debuts next weekend. The horror flick reboots a franchise that began in 2002 with the American version of a 1998 Japanese pic. It was a huge success, followed up by a somewhat lackluster 2005 sequel. The question is whether young audiences who flock to the genre and now older moviegoers who were transfixed by the original turn out.

F. Javier Gutierrez takes over directorial reigns in this follow-up set 13 years after part two. The cast includes Matilda Lutz, Alex Roe, Johnny Galecki, and Vincent D’Onofrio.

Curiously, Rings has been pushed back on multiple occasions. First scheduled for fall of 2015, then spring 2016, and then October – Paramount finally settled for February 2017. The stateside version of The Ring in 2002 started off with a decent $15 million opening before its solid word-of-mouth carried it to a $129 million overall domestic gross. The sequel debuted much bigger with $35 million, but petered out quickly with a $76 million eventual tally.

I don’t expect Rings to come anywhere near the franchise high of Ring Two. There’s also a football game that Sunday that could deter some viewers away. That said, we’ve seen the horror genre outperform expectations twice already in the new year – when The Bye Bye Man took in nearly $16 million out of the gate and Split made $40 million for its start. This could also mean genre enthusiasts may have had their fill in recent weeks. I believe Rings manages to just top $20 million.

Rings opening weekend prediction: $20.3 million

For my The Space Between Us prediction, click here:

https://toddmthatcher.com/2017/01/26/the-space-between-us-box-office-prediction/

Will Blair Witch and Rings Scare Up Nostalgia?

Two high-profile horror flicks coming out this fall seem to have a lot in common. Both will help answer the question as to whether late 90s and early 00s nostalgia scares up business for the both of them.

Both Blair Witch (out September 16) and Rings (October 28) have had interesting journeys to the silver screen. Witch is, of course, a sequel to The Blair Witch Project from 1999. It came out of nowhere that summer and kicked off the found footage craze of the genre that continued for some time. Shot for a tiny $60,000, it grossed $248 million worldwide. This new one comes from director Adam Wingard (who made 2013’s well-regarded You’re Next). For months, it was known as The Woods and the reveal that it was actually related to the famed pic from 17 years ago was unknown until recently.

Rings reinvigorates the dormant franchise of movies that hit it big with 2002’s The Ring, Gore Verbinski’s remake of 1998’s Japanese flick Ringu. It starred Naomi Watts in the role that exposed her to mass audiences and made $249 million globally. Like Blair Witch Project, it ushered in its own sub genre of horror that included The Grudge. Rings has been delayed a couple of times – it was originally scheduled to premiere last November, then pushed to April, and finally to this Halloween.

A similarity that these two series share: an underwhelming second picture in between the original and the reboots coming our way this autumn. 2000’s Book of Shadows: Blair Witch 2 didn’t strike the kind of chord that its predecessor did, earning weak reviews and just $50 million in sales. 2005’s The Ring Two also suffered mediocre critical response and audience reaction (making $76 million domestically compared to the original’s $129 million). What I recall most about it is some of the worst CG deer in the history of cinema.

The nostalgia train has been rolling along in theaters recently with some smashing successes (Jurassic World) and crushing failures (Independence Day: Resurgence). The horror genre is one that constantly remakes and re-imagines its popular franchises, but Blair Witch and Rings are among the first to test out moviegoers fondness for these series that hit it big less than two decades ago. Stay tuned!