June 23-25 Box Office Predictions

Following a weekend in which two high profile pictures opened far under what their respective studios hoped for, a pair of comedies debut wide attempting to find an audience. They are Jennifer Lawrence’s raunchy comedy No Hard Feelings and Wes Anderson’s Asteroid City. You can peruse my detailed prediction posts on them here:

Feelings marks Lawrence’s first headlining role in theaters since Red Sparrow over five years ago. This isn’t a genre she’s known for and comedies in general struggle to break out these days in multiplexes. It could be lucky to top $10 million and that should put it in fourth position for a soft start.

Asteroid City performed impressively in its limited NY/LA six theater engagement. Branching out to middle America is another ballgame and my estimate puts it in sixth.

As for the #1 spot… well, it gets interesting. Before The Flash premiered, the assumption was it would have two weeks to itself atop the charts. However, the Ezra Miller led DCEU adventure opened way below expectations (more on that below). With a weak B Cinemascore grade, a drop in the mid 60s could occur. If Spider-Man: Across the Spider-Verse sees a small decline in the 30% range, Spidey may return to the top spot over his superhero competitor. I’m guessing that will be the case.

The Flash wasn’t the only bomb as Pixar’s Elemental, for all intents and purposes, had the weakest wide release in the studio’s near 30 year history. It had an A Cinemascore grade so it may only dip in the mid to high 40s for third place.

I have Transformers: Rise of the Beasts falling around 55-60% in its third frame for fifth place with The Little Mermaid right behind Asteroid City in seventh.

Here’s how I see it playing out:

1. Spider-Man: Across the Spider-Verse

Predicted Gross: $18.9 million

2. The Flash

Predicted Gross: $17.5 million

3. Elemental

Predicted Gross: $16.8 million

4. No Hard Feelings

Predicted Gross: $11.7 million

5. Transformers: Rise of the Beasts

Predicted Gross: $9.3 million

6. Asteroid City

Predicted Gross: $7.6 million

7. The Little Mermaid

Predicted Gross: $7 million

Box Office Results (June 16-18)

You can read a whole slew of think pieces as to why The Flash failed so badly in its debut. I had it making $83.2 million. It… um… didn’t. The DCEU title earned an unthinkable $55 million marking a sizable disappointment for Warner Bros. Here’s a figure I can’t stop thinking about. Twelve summers ago, notorious dud Green Lantern rolled out with $53 million. Adjusted for inflation, that’s better than The Flash. Ouch.

If it weren’t for the paragraph above, there would likely be more think pieces about Elemental not connecting with audiences. The Pixar animated feature was second with just $29.6 million. I was on target with a $30.6 million prediction. On the heels of Lightyear flopping last summer, this is two under performers in a row for the Disney property.

Spider-Man: Across the Spider-Verse was third with $27 million, in range with my $27.6 million call. The three-week tally is $279 million and, per above, I see it leaping to first yet again.

Transformers: Rise of the Beasts tumbled 66% in weekend #2 with $20.6 million (I said $21.8 million). The ten-day take is $101 million.

The Little Mermaid rounded out the top five with $11 million, falling below my $13.8 million forecast. The Disney live-action remake has made $253 million thus far in its four weeks.

Finally, horror spoof The Blackening couldn’t translate positive reviews to brisk business. It was sixth with $6 million compared to my $7.7 million projection.

And that does it for now, folks! Until next time…

The Flash Review

Just as “Nuking the Fridge” has become shorthand for introducing unwanted material in a beloved franchise (courtesy of Indiana Jones and the Kingdom of the Crystal Skull) – “Waving the Baby” may enter the lexicon thanks to The Flash. You’ll see what I mean in the opening scene of the DCEU adventure. There’s shoddy visual effects accompanying the term that may produce unintended laughter. That said, I kind of warmed up to this initial action sequence with Ezra Miller’s title character given a save the day assignment from Alfred the Butler (Jeremy Irons, reprising his role from Batman v Superman: Dawn of Justice and Justice League). Like much of the first half, it’s light and quirky and (despite their offscreen troubles) Miller shines in a dual role. There’s genuine moments of intended laughter too. The second half is where this becomes overbaked and the frequent surprise cameos don’t save it. It’s a countdown to continued mediocrity after a sturdy start.

The Flash’s alter ego is Barry Allen and he’s assisting Ben Affleck’s version of the Caped Crusader (and others) as we begin. He’s doing a bit of the grunt work while his Justice League teammates handle cooler assignments. Barry’s mom (Maribel Verdú) was murdered when he was a youngster. His dad (Ron Livingston) was wrongly convicted of the crime and is imprisoned with an appeal on deck. The possibility of time travel is introduced giving Barry a potential green light to undo the childhood trauma and save his family. We know through countless features that going back to alter the future never works as intended. By the way, there’s some enjoyable reference to Back to the Future and additional 80s classics.

Before we know it, Barry/The Flash is stuck in a multiverse situation with a younger and not as scientifically gifted version of himself. In this world, Affleck doesn’t don the Batsuit. Instead we are given the chance to witness Michael Keaton back in the role for the first time in over 30 years. His Bruce Wayne is long out of the limelight, but the Barry’s visit to his Manor might get him to repeat iconic line readings once again.

There’s less memorable character reappearances in the alternate reality. Michael Shannon reprises his turn as General Zod from Man of Steel as does Antje Traue as his second-in-command. If you weren’t clamoring for that bad guy’s comeback, I get it. He was a weak nemesis a decade ago and he is again. This isn’t really Shannon’s fault, who’s a gifted performer in plenty of other films. He simply doesn’t have much of a role to flesh out. If comic book movies are as solid as the villains, The Flash is offtrack.

Of course, weak villains have been a staple of the DCEU and MCU and other factors often rescue them. For awhile, that’s the situation. Miller excels with the comedic timing and dramatic beats. Given that the initial hour plus focuses on the older and socially awkward Barry teaching dumber but happier Barry how to become a superhero, there’s plenty of entertainment value. Then it goes and clocks in at nearly two and half hours. Keaton’s return is welcome at first. Gimmicky? Sure. Sasha Calle’s debut as Supergirl is underwritten though her performance is promising if she’s given screen time in future entries.

The latter portions of The Flash are interchangeable from about every other genre experience. We’re talking loud, messy, and dull battles. By then, it doesn’t much matter that Keaton is in uniform or Miller’s performance is impressive. They’re drowned out by effects. The multiverse happenings (and we do see plenty of alternate realities with familiar faces) are becoming standard procedure thanks to Doctor Strange and Spider-Men. Barry’s familial dynamics are also well covered territory.

I’d have no trouble recommending The Flash if it stopped after about 75 minutes. Unfortunately it keeps running and the time remaining alters a universe in which it is ultimately satisfying.

**1/2 (out of four)

June 16-18 Box Office Predictions

A trio of newcomers hits multiplexes this weekend with the much-publicized DCEU adventure The Flash, Pixar’s Elemental, and horror spoof The Blackening. You can peruse my detailed prediction posts on them here:

There’s little question that The Flash will bolt to #1. The question is with how much. While I don’t see it reaching nine figures, I do believe $80-90 million is within reach. It is worth noting that fresh tracking shows it could fall short of that number so keep an eye on my blog this week to see if I maintain my rosy outlook.

I don’t have a flowery vision for how Elemental will perform. After Pixar experienced a high-profile flop last summer with Lightyear, their latest could find itself in a battle with fellow animated pic Spider-Man: Across the Spider-Verse (in its third frame) for #2. I’ll give Elemental the slight benefit of the doubt, but not by much.

Spider-Verse should only drop a spot because I believe it’ll see around a 50% fall. Transformers: Rise of the Beasts significantly exceeded my projection (more on that below). Yet it could dip in the mid 60s and that would mean a slide from 1st to 4th.

The Little Mermaid should round out the top five with a 40% drop and that brings us to The Blackening. The scary parody is reported to release in only about 1800 venues and that could limit the potential. I’ll say it doesn’t hit $10 million and is in sixth.

And with that, here’s how I envision that top 6:

1. The Flash

Predicted Gross: $83.2 million

2. Elemental

Predicted Gross: $30.6 million

3. Spider-Man: Across the Spider-Verse

Predicted Gross: $27.6 million

4. Transformers: Rise of the Beasts

Predicted Gross: $21.8 million

5. The Little Mermaid

Predicted Gross: $13.8 million

6. The Blackening

Predicted Gross: $7.7 million

Box Office Results (June 9-11)

Transformers: Rise of the Beasts couldn’t match the $100M+ earnings of early franchise entries. However, it did blast past my prediction with $61 million compared to my measly $42.2 million call. That’s on the top end of its anticipated range and, like other Transformers pics, it should perform well overseas. There might just be a little juice left in the series.

Spider-Man: Across the Spider-Verse had a sturdy hold of 54% in its sophomore weekend with $55.5 million, a bit under my $58.4 million forecast. The acclaimed sequel has amassed $225 million in ten days.

The Little Mermaid was third with $23.1 million (on target with my $22.5 million take) for $229 million in three weeks.

Guardians of the Galaxy Vol. 3 was fourth with $7.2 million (I said $6.6 million) for an overall haul of $335 million.

Finally, The Boogeyman held up stronger in weekend #2 that I assumed with $7.1 million. I went lower at $5.8 million. The two-week tally is a so-so $24 million.

And that does it for now, folks! Until next time…

Elemental Box Office Prediction

Disney/Pixar hopes the elements are there for a hit when Elemental debuts on June 16th. The 27th feature from the studio comes from director Peter Sohn, who made a rare Pixar disappointment in 2015’s The Good Dinosaur. Voiceover artists include Leah Lewis, Mamoudou Athie, Ronnie del Carmen, Shila Ommi, Wendi McLendon-Covey, Catherine O’Hara, Joe Pera, and Matt Yang King.

Four years ago, Toy Story 4 took in over $400 million domestically. It’s been a rather unimpressive run for the Mouse Factory’s nearly 30-year-old production company since. Onward debuted to $39 million and that figure was likely low since it opened in March of 2020 just as COVID shutdowns were beginning. Soul, Luca, and Turning Red went the Disney Plus route due to the pandemic. Last summer’s Lightyear was a high profile flop with a $50 million premiere and $118 million eventual stateside gross (well under expectations).

I don’t see Elemental reversing the downturn. Some youngsters will be preoccupied with The Flash or maybe they’ll go see Spider-Man: Across the Spider-Verse again. Reviews won’t get audiences to rush out either as the Rotten Tomatoes is 63% (low for Pixar).

Add all that up and I think this will be lucky to get past $35 million.

Elemental opening weekend prediction: $30.6 million

For my The Flash prediction, click here:

For my The Blackening prediction, click here:

The Flash Box Office Prediction

**Blogger’s Update (06/13): I’m revised my prediction down from $90.2 million to $83.2 million**

Warner Bros hopes for the 13th DCEU picture is lucky at the box office as The Flash bolts into multiplexes on June 16th. It’s been a bumpy ride to the big screen between COVID delays and Ezra Miller (playing the title character) and their personal troubles. Andy Muschietti, who made the two It chapters, directs. Michael Keaton and Ben Affleck reprise their roles as Batman with Sasha Calle debuting as Supergirl. Costars include Michael Shannon (reprising his General Zod role from Man of Steel), Ron Livingston, Maribel Verdú, Kiersey Clemons, Antje Traue, and Jeremy Irons. Expect other noteworthy cameos.

The DCEU has had a rough go lately. Their last two titles, Black Adam and Shazam! Fury of the Gods, were significant financial disappointments. James Gunn and Peter Safran were recently tapped to run the struggling franchise. The Flash hopes to right the ship. The first four entries in the series (Man of Steel, Batman v Superman: Dawn of Justice, Suicide Squad, Wonder Woman) all grossed $100 million plus in their debut weekends. The next eight movies did not with the second Shazam! only taking in $30 million out of the gate.

Reviews are fairly positive with a 71% Rotten Tomatoes score at press time. If you subscribe to the all publicity is good publicity notion, the negative ink surrounding its lead shouldn’t hinder its potential (and the studio is keeping Miller off the circuit). While The Flash isn’t as iconic a character as the Caped Crusader, the reemergence of Keaton as that character could draw in viewers for a nostalgia fix (it’s been over 30 years since he’s donned the Batsuit).

A best case scenario is The Flash achieving the second best start of 2023 and topping the $120 million that Spider-Man: Across the Spider-Verse achieved. The worst case result could be not reaching nine figures like those first four superhero tales. That might be the case and it could end up falling outside the top five openings of 2023 (under the $95 million of The Little Mermaid). My forecast puts this on pace with the $93 million that Justice League made back in 2017 (where Miller first fleshed out this character).

The Flash opening weekend prediction: $83.2 million

For my Elemental prediction, click here:

For my The Blackening prediction, click here:

Oscar Predictions: The Flash

The twelve pictures that have made up the DC Extended Universe in the past decade has resulted in a grand total of one nomination at the Oscars. That honor belongs to Suicide Squad in 2016 for Makeup and Hairstyling and it won. Other DCEU titles like Man of Steel, Batman v Superman: Dawn of Justice, Wonder Woman, Aquaman, and 2021’s The Suicide Squad couldn’t manage Visual Effects or Sound or any other mentions.

Could that change with The Flash? Opening June 16th, the superhero tale finally hits screens after multiples delays and lots of unflattering news about its lead Ezra Miller. On the other hand, audiences could be stoked to see the returns of Ben Affleck and especially Michael Keaton as Batman. Sasha Calle costars as Supergirl with Michael Shannon reprising his role as General Zod from Man of Steel. Andy Muschietti, best known for helming the two It chapters, directs.

The review embargo lapsed today and the result thus far is 73%. That’s fine, but plenty of the write-ups are of the mixed variety. It’s nostalgic overtones are being praised and criticized. I could see this contending for Visual Effects and probably that race only. Yet given the DCEU track record, I wouldn’t want to double down on it making the cut. My Oscar Prediction posts will continue…