Warner Bros is counting on moviegoers to walk down multiplex aisles when The Bride! opens March 6th. Maggie Gyllenhaal directs the gothic thriller based on The Bride of Frankenstein. Jessie Buckley and Christian Bale headline the odd romance. Costars include Peter Sarsgaard (Maggie’s husband), Annette Bening, Jake Gyllenhaal (Maggie’s brother), and Penélope Cruz.
With a reported $80 million budget, the studio is seeking lots of RSVPs. Buckley is likely on the precipice of an Oscar win for Hamnet with Bale as the monstrous “Frank”. I’m not convinced their star power equals an impressive gross. The Bride! faces challenges. Scream 7 will be in its sophomore weekend and still posting solid figures. I question the mainstream appeal of this based on trailers and TV spots. Most importantly, plenty of potential viewers might feel like they got their Frankenstein fix via Guillermo del Toro’s Best Picture nominated Netflix version just four months ago.
Familiarity with the source material could still propel this to a premiere in the low to mid teen. My gut says to take the under and that means a disappointing result just over $10 million.
The Bride! opening weekend prediction: $10.3 million
For my Hoppers prediction, click here:
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