October 27-29 Box Office Predictions

Based on the hugely popular series of video games, the PG-13 horror flick Five Nights at Freddy’s looks to dominate the Halloween frame. It is the only wide release as October draws to a close and you can peruse my detailed prediction post on it here:

There is a wide range of possibility for Freddy’s and I think it is ready for a debut just north of $60 million. That would easily top the rest of the top five combined.

The battle for the runner-up spot will be decided by the respective third and second weekend drops for Taylor Swift: The Eras Tour and Killers of the Flower Moon. The former had an understandable mid 6os plummet as Swifties wanted to rush out and see it immediately. Moon hopes for smallish declines in the frames ahead. I have Ms. Swift edging Killers as her concert film enters its third and final outing in multiplexes.

The Exorcist: Believer should be fourth with PAW Patrol: The Mighty Movie rounding out the top five. Here’s how I see it shaking out:

1. Five Nights at Freddy’s

Predicted Gross: $68.3 million

2. Taylor Swift: The Eras Tour

Predicted Gross: $14.2 million

3. Killers of the Flower Moon

Predicted Gross: $13.4 million

4. The Exorcist: Believer

Predicted Gross: $3.5 million

5. PAW Patrol: The Mighty Movie

Predicted Gross: $2.9 million

Box Office Results (October 20-22)

Taylor Swift: The Eras Tour belonged at #1 again as the record-setting concert experience drew another $33.2 million, a tad under my $35.6 million projection. That gives it a two weekend take of $131 million.

Martin Scorsese’s Killers of the Flower Moon came in at the bottom end of its expected range with $23.2 million. I was more generous at $32.7 million. While not a flop (especially considering it was first slated for an Apple TV streaming start), it is underwhelming considering the awards buzz, Leo star power, and $200 million reported budget. The Oscar hopeful will hope to leg out during November.

The Exorcist: Believer was third with $5.6 million compared to my $6.9 million forecast. The three-week total is a fair $54 million.

PAW Patrol: The Mighty Movie sat in the four spot with $4.4 million (I said $4.7 million) for $56 million after four frames.

Rounding out the top five was a holiday themed re-release of 1993’s The Nightmare Before Christmas on its 30th anniversary. The Tim Burton produced classic added another $4.2 million to its coffers. I failed to put it in the mix.

That took Saw X out of the high five in sixth with $3.6 million (I went with $4.1 million). The four-week gross is $47 million.

And that does it for now, folks! Until next time…

October 20-22 Box Office Predictions

Blogger’s Update (10/18): And it’s a big one… by lowering my projection of Killers from $38.7 million to $32.7 million, that puts Eras at #1 for the second weekend in a row.

Martin Scorsese and Leonardo DiCaprio’s sixth collaboration faces off against Taylor Swift’s second cinematic touring weekend as Oscar hopeful Killers of the Flower Moon blossoms on Friday. It could shape up to be a close battle for the top spot. You can peruse my detailed prediction post on Killers here:

With rave reviews and awards buzz, Moon could fill multiplexes up with adult moviegoers who turned Oppenheimer into a smash hit over the summer. While it won’t reach as high, I believe a low 30s premiere is certainly doable.

Whether that puts it in first is a huge question mark. That’s because the sophomore frame of Taylor Swift: The Eras Tour is tricky to figure out. The concert doc didn’t reach the lofty expectations that kept rising prior to its start (more on that below). Yet it still scored a massive debut that set every record possible for its genre. The deal that Ms. Swift cut with theaters is a unique one, to say the least. Eras is not playing on Mondays, Tuesdays, or Wednesdays. That could certainly increase the demand during the second weekend. However, it probably goes without saying that its gross is likely to be front loaded due to her fans rushing out to see it (a whole bunch of its business came from presales). I’ll be honest. I’m at a loss for how far it dips coming up. I will speculate high 60s to possibly low 70s and that would put it just behind my Killers estimate.

Holdover sequels of the horror and family variety should fill the 3-5 slots as The Exorcist: Believer, PAW Patrol: The Mighty Movie, and Saw X look to post decent holds in the 30s-low 40s range.

Here’s how I see it shaking out:

1. Taylor Swift: The Eras Tour

Predicted Gross: $35.6 million

2. Killers of the Flower Moon

Predicted Gross: $32.7 million

3. The Exorcist: Believer

Predicted Gross: $6.9 million

4. PAW Patrol: The Mighty Movie

Predicted Gross: $4.7 million

5. Saw X

Predicted Gross: $4.1 million

Box Office Results (October 13-15)

It isn’t often that Taylor Swift doesn’t reach the levels of financial success that are anticipated, but it might have been a case of expectations being too sky high. The Eras Tour was projected to top the all-time October weekend record held by Joker at $96 million. I had it doing so with room to spare at $139.6 million. It wasn’t to be as it achieved the second largest debut at $92.8 million. By the way, that triples the previous best concert doc start held by Hannah Montana and Miley Cyrus: Best of Both Worlds Concert Tour. In other words, it’s still a rather remarkable performance.

The Exorcist: Believer dropped to second with an understandable $10.9 million, a bit above my $9.7 million take. The direct sequel to the 1973 classic sits at $44 million after ten days as it hopes for meager declines as we approach Halloween.

PAW Patrol: The Mighty Movie was third with $6.8 million (on pace with my $6.6 million forecast) for $49 million after three weeks.

Saw X reaped the benefit of horror fans looking for a scare. Dropping just 28%, Jigsaw and company took in $5.6 million compared to my $4.1 million prediction. Total is $41 million thus far.

The Creator rounded out the top five at $4.3 million (I said $3.5 million) for a three-week tally of just $32 million.

And that does it for now, folks! Until next time…

October 13-15 Box Office Predictions

This coming weekend should be very lucky for a songstress you may have heard of named Taylor Swift. Her cinematic airing of The Eras Tour is out on approximately 4000 screens as it looks to dominate the box office. You can peruse my detailed prediction post on it here:

The power of Swift has propelled the concert doc to hefty pre sales totaling over $100 million worldwide. I’m projecting the domestic take will fall just shy of $140 million. That would give it the third best premiere of 2023 behind only Barbie and The Super Mario Bros. Movie.

No other studio dared to open anything against Taylor and her army of Swifties. In fact, The Exorcist Believer moved up its release date to this past weekend. It had a so-so start (more on that below). With a meh C Cinemascore grade, I look for it to fall in the low to mid 60s in its sophomore frame.

The rest of the top five will be filled with holdovers likely dropping in the low to high 40s. Everything should slide a spot with PAW Patrol: The Mighty Movie, Sax X, and The Creator populating 3-5 in their third weekends.

Here’s how I think it’ll play out:

1. Taylor Swift: The Eras Tour

Predicted Gross: $139.6 million

2. The Exorcist: Believer

Predicted Gross: $9.7 million

3. PAW Patrol: The Mighty Movie

Predicted Gross: $6.6 million

4. Saw X

Predicted Gross: $4.1 million

5. The Creator

Predicted Gross: $3.5 million

Box Office Results (October 6-8)

David Gordon Green’s take on another iconic horror franchise couldn’t come close to his Halloween numbers as The Exorcist: Believer fell slightly short of expectations. The poorly reviewed direct sequel to the 1973 classic scared up $26.4 million compared to my $31.9 million prediction. That’s not terrible, but Universal reportedly ponied up $400 million for the rights to the series with two sequels planned. A mid 20s beginning (coupled with that unimpressive Cinemascore grade) could spell trouble ahead.

PAW Patrol: The Mighty Movie was second with $11.3 million, a bit under my $12.8 million forecast. The animated sequel has grossed a sturdy $38 million in ten days of release.

Saw X had an understandable 57% decline for third with $7.8 million (I was close with $8.3 million). Jigsaw and company’s tenth go-round has $32 million in the bank thus far.

The Creator was fourth with $6.2 million (I said $5.9 million) for a disappointing $25 million in its first two weeks.

I incorrectly didn’t project numbers for The Blind and A Haunting in Venice. They were 5th and 6th respectively with $3.2 million and $2.6 million. The Blind has made $10 million in two weeks while Venice is at $35 million after four frames.

The error was placing The Nun II in fifth. It was seventh with $2.6 million. My prediction? $2.6 million! This horror sequel has achieved $81 million.

And that does it for now, folks! Until next time…

Taylor Swift: The Eras Tour Box Office Prediction

Taylor Swift has proven over and again that she’s money in the bank when it comes to album and tour sales, merchandise, and even viewership for NFL games. The singer is about to enter her box office queen era when Taylor Swift: The Eras Tour hits theaters on October 13th. The concert film struck a distribution deal with AMC and Cinemark and the Friday the 13th (Taylor’s lucky number) drop date caused studios to shift their release patterns. For example, The Exorcist: Believer moved up a week to avoid direct confrontation.

Presales are already robust. It earned $37 million on the first day of tickets being available online. That means that in one day, it surpassed the best opening weekend for a concert pic ever. The record was held by Hannah Montana and Miley Cyrus: The Beth of Both Worlds Concert at $31 million, followed by Justin Bieber: Never Say Never with $29 million, and then This Is It with Michael Jackson at $23 million.

It goes without saying that the Swifties will cause this to shatter every previous best of mark for the concert genre. Just how high is the only real question. Swift’s previous filmography is littered with financial disappointments like Cats and Amsterdam. However, she wasn’t the focal point of either and her star has continued to rise.

The price of admission will be elevated at nearly $20 a pop for adults and that will push the earnings up. Some initial projections have this in the $100-120 million range out of the gate. I’ll admit that it’s a little murky as to how much this could bring in. This may not come as a shocker, but my gut says overestimating is smarter than underestimating when it comes to this show’s central figure. I’ll go above the forecast and give it the third best domestic frame of 2023 behind Barbie and The Super Mario Bros. Movie.

Taylor Swift: The Eras Tour opening weekend prediction: $139.6 million

The Exorcist: Believer Box Office Prediction

The Exorcist: Believer looks to scare up big box office numbers when it debuts October 6th. It serves as a direct sequel to William Friedkin’s classic from 50 years ago (ignoring the four sequels/reboots) with Ellen Burstyn reprising her role from the original. Costars include Leslie Odom, Jr., Ann Dowd, Jennifer Nettles, Norbert Leo Butz, Lidya Jewett, and Olivia Marcum. David Gordon Green, who relaunched the Halloween franchise to impressive grosses, takes on this series and there’s a sequel already planned.

Believer was originally slated for an October Friday the 13th start before Taylor Swift took over that weekend with her Eras Tour experience. With a one-week head start, this should manage to capitalize on franchise familiarity. I believe enough horror fans will turn out to give this a debut on the higher end of its expected range. That might mean a gross in the low 30s vicinity.

The Exorcist: Believer opening weekend prediction: $31.9 million