The Superhero Sequel: A History

Currently at the multiplex, Captain America: The Winter Soldier is reigning supreme with its record-setting April debut of $95 million. This Marvel production is the just the latest example of an interesting and rare phenomenon – sequels that are considered superior to their predecessors.

However, if you take a close look at the superhero genre – it really isn’t a rare thing. In fact, one could argue it’s the only film genre in which sequels are very often considered improvements on the original. This doesn’t hold true for comedies or horror pics or action flicks. The explosion of comic book related titles (especially in the 21st century) has produced multiple examples of this.

Before we get there, let’s take a look back. In the late 70s, Superman was a massive hit and its 1980 sequel was generally considered a worthy follow-up that wasn’t quite its equal. The same holds true for the big comic book film character of the late 80s with Batman and its 1992 sequel Batman Returns. With both of those franchises – their third and fourth entries were considered highly disappointing.

This dynamic would shift in the 21st century. When X-Men jumpstarted the genre once again in 2000, it was well-received by critics and audiences and yet its follow-up X2: X-Men United earned even greater acclaim.

We would see this happen yet again when Spider-Man 2 improved upon Spider-Man.

And yet again when The Dark Knight became a beloved global hit with most believing it reached greater heights than Batman Begins.

Marvel Studios has seen this happen with both the current Captain America sequel and Thor: The Dark World from last year. And we’ll see if their trend continues with next year’s Avengers follow-up.

As you can see, it’s usually more the rule than exception that superhero sequels are thought of as bettering film #1. You could put Blade II and Hellboy: The Golden Army in there as well, according to many moviegoers.

Having said that, it doesn’t always hold true. You would be hard pressed to find many people who believe Iron Man 2 was a better experience than the 2008 original. And while second pictures have had lots of luck, third installments in the 21st century are a different story. Spider-Man 3, X-Men: The Last Stand, and (to a lesser degree) The Dark Knight Rises were all considered letdowns. The exception is Iron Man 3, considered an upgrade over #2.

Of course, there are sequels in film history outside of the superhero genre that this applies to with The Empire Strikes Back being an obvious example. Others that come up in the conversation: Terminator 2: Judgment Day (though I would disagree), The Road Warrior, and Star Trek II: The Wrath of Khan.

As far this blog post’s focus, we’ll be seeing more examples of superhero sequels within weeks with The Amazing Spider-Man 2, the buzz of which already indicates it’s more solid than the original. And there’s X-Men: Days of Future Past, which will try to top X-Men: First Class. We will see if the usual third entry letdown occurs with Captain America and Thor follow-ups in the next couple of years.

One thing is clear – when it comes to comic book pics – the first issue isn’t always the most memorable.

Box Office Results: June 14-16

It’s a bird! It’s a plane! It’s a terrific box office prediction by yours truly!

Yes, I will pat myself on the back this weekend because the radar was clicking with Man of Steel. While most prognosticators went with between $80-$100 million, I boldly predicted the Superman reboot would gross $124.3 million. Estimates put it at $125.1 million. Gold star!

Zack Snyder’s Steel got mixed reviews, but its A- Cinemascore grade indicates audiences were pleased with what they saw.

I did go a bit high on the all-star comedy This is The End. It earned $20.5 million over the weekend and $32.8 million over its five-day take (it opened Wednesday). My estimates were $25.2M and $38.6M, respectively. Still, that’s a pretty solid opening – especially considering it cost only $32M to make.

The rest of the top five: Now You See Me was third was $10.3M (I guessed $11.5M), Fast and Furious 6 was fourth with $9.4M (I said $10.5M), and The Purge had an enormous drop in its second weekend with $8.2M (I said $13.2M).

That’s all for now folks! I’ll have predictions for both of next weekend’s openers, Monsters University and World War Z, up on the blog very soon!

Box Office Predictions: June 14-16

In will undoubtedly be the return of Superman in Man of Steel that rules the box office this weekend. The only question is: how big will it open? I made my fearless prediction earlier in the week here:

https://toddmthatcher.wordpress.com/2013/06/09/man-of-steel-box-office-prediction/

Some would call my prediction a bit generous. Since I wrote the post on Sunday, reviews for Steel have come out. They’re mixed and I frankly thought the critical reaction would be more positive. However, this doesn’t take away from the fact that the pic is eagerly anticipated and has terrific trailers. We’ll see how the prediction holds up.

The weekend’s other new release, the all-star comedy This Is the End, is generating great reviews and also has the bonus of trailers that work. It officially opened wide today but its Tuesday evening numbers are encouraging. It could be even go bigger than my prediction. Time will tell. My post predicting End can be found here:

https://toddmthatcher.wordpress.com/2013/06/10/this-is-the-end-box-office-prediction/

As for holdovers, expect fairly modest declines for Now You See Me and Fast&Furious 6. The largest decline should be for last weekend’s #1, The Purge, which outdid all expectations by a mile but also only received a C Cinemascore grade. A precipitous drop looks likely.

With that, my top five predictions for the weekend:

1. Man of Steel

Predicted Gross: $124.3 million

2. This Is the End

Predicted Gross: $25.2 million ($38.6 million projected five-day gross)

3. The Purge

Predicted Gross: $13.2 million (representing a drop of 61%)

4. Now You See Me

Predicted Gross: $11.5 million (representing a drop of 39%)

5. Fast&Furious 6

Predicted Gross: $10.5 million (representing a drop of 46%)

And there you are! Check back this weekend for early results on the FB page and on Sunday for final results when we see just how high Superman flies.

This Is The End Box Office Prediction

It seems like every summer, there’s a breakout R-rated comedy or two that hits it big at the box office. Wedding Crashers. Knocked Up. Superbad. The Hangover. Bridesmaids. Horrible Bosses. Ted.

This Is the End has the potential to be 2013’s contender in the category. It features a who’s who of contemporary comedic starts playing themselves as the apocalypse nears. We’ve got Seth Rogen and James Franco. Danny McBride and Jonah Hill. Michael Cera and Jay Baruchel. And many more – even Emma Watson and Rihanna are in the house!

Early reviews for End have been very positive and it apparently delivers on its clever premise. The trailers have been quite funny. So… how big could it open?

This is a tough one and its release date is a factor. End opens on Wednesday, so my prediction will reflect my five-day estimate. There is no doubt in my mind that the Wednesday opening is due to a certain superhero flick opening Friday. This allows End two days of grosses without Superman in competition. I made my prediction for Man of Steel yesterday on the blog and that post can be found here:

https://toddmthatcher.wordpress.com/2013/06/09/man-of-steel-box-office-prediction/

Man of Steel absolutely provides direct competition for This Is the End. They are both going after a similar demographic. If End were able to bring in $45 million or over for the five-day, that should be considered a major victory. I’m not convinced it goes that high, though it’s certainly possible. As much as I’ve enjoyed the film’s marketing campaign, I truly wonder whether its concept may seem a little insider-ish for some moviegoers. For instance, I’m not sure it has the broad appeal of last summer’s Ted, which opened to $54 million (that’s a three-day gross). And with Superman in the way, there might be some viewers who simply choose to make that film their weekend entertainment.

Still, This Is the End should have a solid debut and, based on early critical reaction, could have nice legs in the coming weeks.

This Is the End opening prediction (five-day gross): $38.6 million

That’s all for now! On Wednesday, I’ll have my predictions for the Top Five of the weekend.

Man of Steel Box Office Prediction

As we enter a new week, one question will be bothering box office prognosticators like me: How big will Man of Steel open?

Zack Snyder’s take on the Superman story seems to have a lot going for it. For starters, the trailers for it have been terrific. Audience awareness of the film is through the roof. And… well, it’s Superman for goodness sake!

However, the Man of Steel’s track record at the box office underwent an interest journey just seven summers ago. Bryan Singer’s Superman Returns was supposed to be the beginning of a new Supes franchise. It didn’t work out that way. While the picture grossed a solid $84 million in its first five days, moviegoers and critics weren’t impressed with what they saw. Returns went on to gross $200 million domestically, less than its huge budget. The film was considered a box office disappointment.

Warner Bros. went back to the drawing board, bringing in 300 and Watchmen director Snyder. Relative unknown (but not for long) Henry Cavill is Superman/Clark Kent. While the lead may not be a big name, Man of Steel‘s supporting cast is populated with recognizable stars – Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne and Russell Crowe.

Folks seem to be excited about Man of Steel. Those effective trailers have been a plus. As I consider its opening weekend possibilities, the question seems to be: will it gross over $100 million the first weekend or not?

I believe it will. Frankly, anything below nine figures might be considered a letdown. It does come with a reported $225 million budget, after all. When the sixth Fast and Furious earns $120 million over four days, it stands to reason that Man of Steel could make similar bank in three. Somewhere in the $120M range seems like the best bet. There’s also the distinct possibility that it makes upwards of that number. Anything around $140 million and we’re talking Top Ten openings of all time. I’m skeptical it’ll reach that high and I’m more inclined to go a bit lower. However, as the week rolls along and anticipation grows, this could turn out to be a low ball figure.

With that, here’s my best guess:

Man of Steel opening weekend prediction: $124.3 million

We’ll see what happens! Tomorrow on the blog – my prediction for the week’s other newcomer, the all-star comedy This is the End.