Box Office Predictions: August 15-17

This weekend – three new titles (The Expendables 3, Let’s Be Cops, The Giver) open and attempt to compete with the second weekend of Teenage Mutant Ninja Turtles and third weekend of Guardians of the Galaxy. You can find my detailed individual prediction posts on the newbies here:

As I see it, there could be a legitimate four-way race for the #1 spot – something that’s extremely rare. Ninja Turtles opened WAY beyond expectations (more on that below) yet its mediocre B Cinemascore likely means a big drop in its sophomore frame. Guardians should hold up better, creating a tight race with Turtles. The wild cards are the third Expendables and Let’s Be Cops. Either one could easily exceed my expectations and debut at #1. However, my predictions reflect a belief that Turtles barely manages to outdo Galaxy with Expendables and Cops third and fourth. The badly marketed The Giver should round out the top five.

And with that, my predictions for the mid-August top five:

1. Teenage Mutant Ninja Turtles

Predicted Gross: $25.7 million (representing a drop of 60%)

2. Guardians of the Galaxy

Predicted Gross: $24.1 million (representing a drop of 42%)

3. The Expendables 3

Predicted Gross: $21.5 million

4. Let’s Be Cops

Predicted Gross: $17.7 million (opens Wednesday: $23.4 million predicted for five-day debut)

5. The Giver

Predicted Gross: $11 million

Box Office Results (August 8-10)

Box office prognosticators like me were shell shocked this weekend by the terrific performance of Teenage Mutant Ninja Turtles, which posted the fourth largest August opening ever with $65.5 million, way beyond my $28.2M projection. A sequel was greenlit immediately and a new Turtle franchise is born. I was clearly way off on believing the pizza-loving amphibians popularity had waned. Whoops.

Guardians of the Galaxy held up well in weekend #2 with $42.1 million, in line with my $42.9M prediction. The Marvel blockbuster has amassed a fantastic $176M in ten days.

Opening decently in third was disaster flick Into the Storm with $17.3 million, ahead of my $13.6M estimate. Look for it to fall pretty far in its second weekend, though. The Helen Mirren comedic drama The Hundred-Foot Journey debuted fourth with $10.9 million, on pace with my $10.7M projection. Holdover Lucy rounded out the top five with $9.4 million, just ahead of my $8.1M prediction. Newcomer Step Up: All In kept the dance franchise’s earnings plummeting with only $6.4 million, below my $8.4M estimate. Finally, the James Brown biopic Get On Up continues its highly disappointing run. I believed it wouldn’t fall much in weekend two, but it certainly did. Up was down 62% with $5.1 million, well below my generous $8.8M prediction.

That’s all for now, folks!

Box Office Predictions: August 8-10

This Friday, four new titles will try to knock massive hit Guardians of the Galaxy from its perch atop the box office. They are the franchise reboot of Teenage Mutant Ninja Turtles, found footage disaster flick Into the Storm, the Helen Mirren led comedic drama The Hundred-Foot Journey, and dance competition sequel Step Up: All In. You can find my detailed prediction posts on each of them here:

https://toddmthatcher.com/2014/08/03/teenage-mutant-ninja-turtles-box-office-prediction/

https://toddmthatcher.com/2014/08/03/into-the-storm-box-office-prediction/

https://toddmthatcher.com/2014/08/03/the-hundred-foot-journey-box-office-prediction/

https://toddmthatcher.com/2014/08/03/step-up-all-in-box-office-prediction/

The only newbie with a fair shot of challenging Guardians would seem to be Turtles. However, I am going on the low end of expectations for it. Some have it grossing above $30 million and even closer to $40M, but I believe excitement isn’t quite that high and a robust second weekend for Guardians may hurt it.

Into the Storm looks like a relative flop to me, though some have it outpacing my estimate. The Hundred-Foot Journey should barely top double digits while diminishing results for each successive Step Up flick could hurt All In.

As for holdovers, Guardians got off to a truly spectacular start (more on that below). It will likely fall in the same range as other Marvel hits in their sophomore weekends. In its third weekend, Luc Besson’s Lucy should continue to lose over half its audience. The James Brown biopic Get On Up got off to a disappointing start, but with its A Cinemascore grade, I see it having the smallest decline in its second weekend.

And with that – we’ll do a Top Seven for my projections this weekend:

1. Guardians of the Galaxy

Predicted Gross: $42.9 million (representing a drop of 54%)

2. Teenage Mutant Ninja Turtles

Predicted Gross: $28.2 million

3. Into the Storm

Predicted Gross: $13.6 million

4. The Hundred-Foot Journey

Predicted Gross: $10.7 million

5. Get On Up

Predicted Gross: $8.8 million (representing a drop of 34%)

6. Step Up: All In

Predicted Gross: $8.4 million

7. Lucy

Predicted Gross: $8.1 million (representing a drop of 55%)

Box Office Results (August 1-3)

As previously mentioned, Marvel’s Guardians of the Galaxy got off to an astonishingly terrific run with $94.3 million. The very well-reviewed pic boasted the third highest opening of 2014, behind Transformers: Age of Extinction and Captain America: The Winter Soldier. It opened nearly $20M above my $74.6M prediction. Guardians may well be in a position to eventually become the summer’s largest grosser. Simply put, the Marvel gravy train keeps chugging along…

Lucy dropped to second with $18.2 million in its sophomore weekend, above my $16.6M projection. The Scarlett Johannson actioner has taken in $79M so far and should certainly top $100M domestically.

Get On Up had a lackluster premiere with $13.5 million, way below my $24.9M estimate. It received solid reviews, especially for star Chadwick Boseman, yet it failed to bring in its intended adult audience.

Hercules dropped to fourth in weekend #2 with $11 million, below my $13M prediction. The Rock’s flick has earned $52 million and should top out around $75M.

In fifth was Dawn of the Planet of the Apes in its fourth weekend with $8.6 million, on target with my $8.5M estimate. Dawn has made $189M and should get to around $215M overall.

And that’s all for now, friends!

Step Up: All In Box Office Prediction

While I certainly won’t purport to be an expert in the Step Up film franchise, I can read box office numbers. And there is no doubt that this eight year old series of dance flicks has been on a downward trajectory. Step Up: All In marks the fifth (yes, fifth) entry in the boogie down competition pictures. Each has grossed less than the previous installment.

The 2006 original opened to $20M on its way to a $65M domestic gross. Its 2008 follow-up Step Up 2 the Streets premiered to $18M with an eventual $58M haul. The third pic in 2010 – Step Up 3-D opened to $15M with a $42M overall take. And All In‘s 2012 predecessor Step Up Revolution took in $11M out of the gate with a final gross of $35M.

I see no compelling reason why All In won’t carry on the trend of diminished earnings. I’ll even predict the fifth pic will be the first that fails to debut in double digits, though it should come fairly close.

Step Up: All In opening weekend prediction: $8.4 million

For my Teenage Mutant Ninja Turtles prediction, click here:

https://toddmthatcher.com/2014/08/03/teenage-mutant-ninja-turtles-box-office-prediction/

For my Into the Storm prediction, click here:

https://toddmthatcher.com/2014/08/03/into-the-storm-box-office-prediction/

For my The Hundred-Foot Journey prediction, click here:

https://toddmthatcher.com/2014/08/03/the-hundred-foot-journey-box-office-prediction/

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