Box Office Results: May 31-June 2

It’s certainly not every weekend that you can describe the box office results as truly shocking. However, this weekend… they were truly shocking. 

This is for two reasons: the over performance of Now You See Me and the under performance of After Earth. No one figured the caper flick Now You See Me had a chance of making more than Will Smith’s sci-fi pic After Earth. That’s precisely what happened.

We begin where we should though and that’s with Fast and Furious 6 remaining in the top spot with $35.1 million, a tad below my $36M projection. The sixth F+F installment experienced a sophomore weekend decline right in line with other entries in the franchise.

This brings us to #2… Now You See Me. And that would be an epic failure of predicting on my part. I grossly underestimated the picture and predicted it’d open sixth with $14.2 million. Boy, was I wrong. Garnering a rock solid A- Cinemascore average, See Me took the runner-up spot with an impressive $29.3 million. Audiences clearly were in the mood for something original and different and this seemed to be just the ticket.

And now to the enormous failure of After Earth. The M. Night Shyamalan directed sci-fi pic starring Will and Jaden Smith earned brutal reviews and, as it turns out, audience ambivalence. I incorrectly figured Smith’s star power would propel the film to a #1 opening and a $39.1 million opening weekend. Again… boy, was I wrong! Placing third, Earth debuted with a very weak $27.5 million. Earning a tepid B Cinemascore grade, expect Earth to fade fast in subsequent weekends.

Star Trek Into Darkness took fourth with $16.7 million, edging out fifth place Epic at $16.6 million. I predicted a bit more for each at $18.5M and $17.7M, respectively. And continuing its disappointing results in sixth place was The Hangover Part III, which made $16.3 million in its sophomore weekend (I predicted $17.1M).

RECAP

Fast and Furious 6

Gross: $35.1 million. Todd’s Prediction: $36 million.

Now You See Me

Gross: $29.3 million. Todd’s Prediction: $14.2 million.

After Earth

Gross: $27.5 million. Todd’s Prediction: $39.1 million.

Epic

Gross: $16.6 million. Todd’s Prediction: $17.7 million.

Star Trek Into Darkness

Gross: $16.7 million. Todd’s Prediction: $18.5 million.

The Hangover Part III

Gross: $16.3 million. Todd’s Prediction: $17.1 million.

So there you have it – not a great weekend for me predicting the new openers at all. I’ll try to do better next weekend. Tomorrow on the blog, I’ll have my opening weekend prediction for the Vince Vaughn/Owen Wilson comedy The Internship. Tuesday, my opening prediction for The Purge starring Ethan Hawke. And Wednesday, my usual Top Five predictions. Stay tuned!

Star Trek Into Darkness Box Office Prediction

Before JJ Abrams moves onto making another beloved sci-fi franchise that begins with the word “Star”, the director is following up his massively successful restart of another beloved franchise with Star Trek Into Darkness, opening Thursday.

In the summer of 2009, Star Trek reinvigorated a slumping franchise to the tune of a $257 million domestic gross. The film’s reputation has only seemed to grow in the past four years. The sequel sees Chris Pine and Zachary Quinto return as Kirk and Spock and the marketing campaign has been heavy. With Iron Man 3 entering its third weekend, Darkness is poised to make a splashy #1 debut.

Against smaller expectations four years ago, Star Trek debuted to a very impressive $75 million in its first weekend. It would stand to reason that the sequel’s opening gross will be bigger. Plus it opens on Thursday, so the four-day gross alone as opposed to the original’s three should be greater.

The question is: just how much bigger will it open? While audiences certainly liked what they saw in 2009, it’s a legitimate point to wonder just how many new viewers will turn out the first weekend. The Trekkie fan base certainly grew with Abrams taking over the series and it exposed many younger moviegoers to Captain Kirk’s world.

While I believe the Friday to Sunday portion of Darkness‘s take will exceed $75 million, it may not exceed it by a whole lot, especially with the Thursday debut when die-hard Trekkies will rush out to see it.

So – what’s the ceiling here? I’d say $120 million is not unreasonable for the four-day take. Once again, I’m tempted to go there. Yet, ultimately, I believe a Friday to Sunday take in the mid-80s in addition to a high teens to low twenties Thursday gross is more possible.

In just two years, JJ Abrams will direct the breathlessly awaited seventh episode of the Star Wars franchise. He should definitely be coming off a sizable hit with Star Trek Into Darkness as he begins work on that picture in England.

Star Trek Into Darkness opening weekend (including Thursday) prediction: $106.2 million

On Wednesday, I’ll predict the weekend’s Top Five which includes the second frame of The Great Gatsby and Tony Stark’s third weekend.