As the nation is focused on who will be the 47th President of the United States, distributor ShowBiz Direct hopes moviegoers watch a biopic about the 40th over Labor Day weekend. Sean McNamara directs Reagan with Dennis Quaid in the title role and Penelope Ann Miller as First Lady Nancy. Costars include Nick Searcy, Robert Davi, Lesley-Anne Down, C. Thomas Howell, Kevin Dillon, Mena Suvari, and Jon Voight. Heck, we even have Creed frontman Scott Stapp as Frank Sinatra (?!?).
Political pics fave challenges breaking through at the box office. I’m not sure audiences will greet this with arms wide open. Shot in late 2020, it has taken some time to find its way to the big screen. Reagan is catering to a conservative audience as evidenced by the politics of some of the cast.
Perhaps older viewers will turn out, but I’m skeptical the MAGA crowd shows up in force. With the caveat that this could outperform, I’ll say mid to maybe higher single digits is where this lands over the four-day holiday.
Reagan opening weekend prediction: $5.6 million (Friday to Monday prediction)
For my AfrAId prediction, click here: